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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think shrinkflation is getting out of control?

185 replies

Forwardthinkingturtle · 06/11/2024 21:12

I’m sick of buying toothpaste in a huge box only to find that it’s a small tube 75ml. Even the ones that promise “25% extra free” are only 100ml which is what the standard size was a couple of years ago, so you’re not actually technically getting anything free!

Toilet rolls have shrunk and the quality is crap… excuse the pun.

I had a Magnum ice cream for the first time in a while and I honestly thought it was a mini sized one. They used to have 4 in a pack and now they only have 3.

Don’t even get me started on a Toblerone!

AIBU to despise the dishonesty of brands way more than the actual price inflation? Prices have risen but just be honest about what you’re selling (or not selling!) to us.

OP posts:
hyperkid · 07/11/2024 06:33

Searchingforthelight · 06/11/2024 23:48

I noticed this too. Plus when you slice veg open, far more likely to be, well, decomposed these days.
I have had bad onions repeatedly from Sainsbury's and am fed up about it to the extent that I'm now going to return them!

So recognisable. Just last week: From one big name supermarket two packages of in-date tomatoes for a planned full English. Both had rotting ones in. Few days later opened a broccoli from Lidl, bought day before. Had to slice away half of the top as rotting.That was supposed to be used for broccoli and cheese soup.

Tired of rotting veg for which I have paid full price. Also because we live in the middle of nowhere, so I cannot just nip out to replace something as a supermarket trip is a 40 minute round-trip, just in driving, so we tend to meal plan and do a weekly shop for that reason.

If something that is supposed to be in date and has been properly stored/refrigerated turns out rotten, it can mess up the whole meal and cost much more than just the spoiled ingredient's cost, depending on what you were planning to use it for, how easily you can replace it, etc. (And we are confident cooks who usually can improvise and make it work.)

Theextraordinaryisintheordinary · 07/11/2024 06:16

Pinkfluffypencilcase · 07/11/2024 00:40

I stopped buying anchor butter for this reason. It’s sneaky. If they increased the pack size it would say on the pack but not the other way round.

I put a 250g block of butter next to the shrunken anchor packs so other shoppers would see.

I love that you did this with the butter! 😂 You're right. They do boast when it goes up but keep quiet when they’re fleecing us.

Theextraordinaryisintheordinary · 07/11/2024 06:12

I thought I was tripping when I looked at my box of Ritz crackers yesterday! It was tiny. Or was my hand extra big? I had a moment of self doubt.

Mishmashs · 07/11/2024 06:06

The butter one wound me up. Butter has always been in 250g packs. Now some of them are 200g. Sneaky. And also the go ahead Apple biscuits packs (the three biscuits together) were always in packs of 5, now in packs of 4.

Thereshegoesagain · 07/11/2024 05:51

Wait till you try and find bags of chocolate coins for Christmas.
I get mine early for our 'fill your own' advent calendar.
Tesco bags are still a pound and I think there were about 6 coins in there.
Got fairly big bags from B and M in the end.
So frustrating.

OAPapparently · 07/11/2024 05:37

Multipacks of crisps annoy me. They are ridiculously expensive and the amount of bags you get now don’t last a family a week.
Walkers crisps. I only buy them when they are on offer now.
I bought a 4 bar multipack of Double Decker bars recently too and they were tiny, and Mars & snickers the same. They are like the old snack size bars.

And everything seems to come in a 3 pack these days, which means most families have to buy 2 lots so everyone can have one.

McPancreas · 07/11/2024 05:23

I know this isn’t very seasonal but we got some fab ice lollies and they are the same height and width but half the depth!

Forwardthinkingturtle · 07/11/2024 05:20

thereisamouseinthehouse · 07/11/2024 05:09

What annoys me with things like toothpaste is that I will still use the same quantity as I always did. I haven't reduced the size of the blob I put on my toothbrush. By giving me a 75ml tube, you are not changing the amount I use, just increasing the number of tubes I get through during the year which means more packaging which is damaging for the environment and must further push the prices up as I am having to buy 8 tubes to get 600ml of toothpaste rather than 6. Just give me a 100ml tube and make me pay more for it. This would also mean I'm not routinely running out of toothpaste as my brain hasn't caught up with the smaller tube yet and so somehow doesn't seem to notice until the last possible moment that it is about to run out as it is still thinking that a tube should last longer than that,

Agreed!

Also, the quality of toothpaste has got worse. More often than not it’s a horrible blue jelly type substance rather than a thick, white paste. It’s difficult to know on the pack which one it’s going to be until I bring it home and am sorely disappointed!

OP posts:
thereisamouseinthehouse · 07/11/2024 05:09

What annoys me with things like toothpaste is that I will still use the same quantity as I always did. I haven't reduced the size of the blob I put on my toothbrush. By giving me a 75ml tube, you are not changing the amount I use, just increasing the number of tubes I get through during the year which means more packaging which is damaging for the environment and must further push the prices up as I am having to buy 8 tubes to get 600ml of toothpaste rather than 6. Just give me a 100ml tube and make me pay more for it. This would also mean I'm not routinely running out of toothpaste as my brain hasn't caught up with the smaller tube yet and so somehow doesn't seem to notice until the last possible moment that it is about to run out as it is still thinking that a tube should last longer than that,

Forwardthinkingturtle · 07/11/2024 04:52

I agree that we need some proper legislation in place to help educate people.

It’s only a matter of time before they start doing it to milk and eggs.

OP posts:
echt · 07/11/2024 03:58

Gymnopedie · 07/11/2024 03:36

Lurpak spreadable. They've reduced the tub sizes (500g/400g, 1kg/750g) and reduced the butter content.

The loo roll middle thing has been going on for a few years.

Doesn't the shelf label say sheets per roll? That's the marker, not the tube size.

Gingerlingerlonger · 07/11/2024 03:57

Sainsburys did a nice deep individual shortcrust chicken pie. Crumbly crisp proper tasting pastry, smallish firm chunks of roast chicken breast and thick brown tasty savoury gravy. Very nice. £2

New recipe. About 33% more shallow in size. Circumference same. Mushy wet soft soggy pastry with no flavour and a very weird aroma, kind of like wet pet food biscuits. Slimy blobs of wet loose textured chicken in an almost transparent water "gravy" that was reminiscent of shiny cellulose (slightly) thickened piss with a couple of flecks of black pepper that looked like particles of dirt. It absolutely stank upon cutting it open. Still £2

I took one small bite and had to spit it out. It was indescribably disgusting. It stank so bad I nearly threw up. It was cooked on day of purchase, well within date, had no signs of mishandling and went from shop fridge to home fridge within 15 minutes on a cold day.

We used to buy one each every week. My DH took the boxes from the new improved ones back and asked for a refund, which they gave. Won't go near any of their pies now. How much extra profit does it make for sainsburys to ruin those pies because I can guarantee very few will buy one twice and it might make shoppers suspicious of their own brand stuff en masse.

We, as shoppers, must learn, if the retailer puts shit on the shelf, to leave that shit where the supermarket places it and keep our money. Nothing will change until we do.

Gymnopedie · 07/11/2024 03:36

Lurpak spreadable. They've reduced the tub sizes (500g/400g, 1kg/750g) and reduced the butter content.

The loo roll middle thing has been going on for a few years.

HelloYouGuys · 07/11/2024 03:29

Idontevenknowmyname · 06/11/2024 23:51

The filthy veg and rotten inside, yes! It’s been awful recently.
Also weird chicken breast texture. Fresh meat, not frozen. It’s awful, seems uncooked even when it is cooked through. Foul stuff.

Chicken has always been fowl....

CuriousGeorge80 · 07/11/2024 03:08

I hate it, but all the consumer research shows people would actually rather pay the same for smaller than more for the same size.

SharpOpalNewt · 07/11/2024 02:54

A lot of the time it's just another way to rip us off.

hazelnutvanillalatte · 07/11/2024 02:53

I've noticed a lot of toilet roll tubes are wider than they used to be so they can sneakily have less paper on each roll.

I noticed this yesterday - can fully put my hand inside the tube

hazelnutvanillalatte · 07/11/2024 02:51

It’s shit and so blatant. I’ve stopped buying so many things. Whole foods have gone up too but at least you can’t really shrink a broccoli. Don’t ever bother eating out either, as the last time I got a chicken wrap for £5 the wrap was completely folded in half - making it half the normal size - with one piece of chicken cut in half.

SharpOpalNewt · 07/11/2024 02:50

We definitely need some more legislation protecting consumers from producers reducing size and quality.

Tarkan · 07/11/2024 02:49

I've noticed a lot of toilet roll tubes are wider than they used to be so they can sneakily have less paper on each roll.

Also look at this awful attempt at a toffee finger from Quality Street. You used to get a decent length finger, this is a baby pinkie at best. The toffee pennies are awful now too. The toffee is really soft so they seem to come quite misshapen and they're a fraction of the size they used to be.

To think shrinkflation is getting out of control?
EdithStourton · 07/11/2024 02:48

Pinkfluffypencilcase · 07/11/2024 00:40

I stopped buying anchor butter for this reason. It’s sneaky. If they increased the pack size it would say on the pack but not the other way round.

I put a 250g block of butter next to the shrunken anchor packs so other shoppers would see.

Ditto.
I didn't notice it had shrunk until I got it out of the fridge. I felt lied to and swindled.

DH and I are both boycotting it.

Also bloody Twinings teabags. Love their Earl Grey, but the standard sized box has shrunk.

ETA I also hate it when things are massively over-packaged to pretend that there's more in the packet than there really is. You end up with more plastic than food.

Aroastdinnerisnotahumanright · 07/11/2024 02:45

They should be legally obligated to declare shrinkflation on the packaging for a year after the change. Personally all this nonsense has made me cook more from scratch because I hate feeling ripped off.

Pinkfluffypencilcase · 07/11/2024 02:36

TruthAndTrust · 07/11/2024 00:56

I hate ridiculous over packaging. It so wasteful.

Fox’s biscuits have an inner tray with a massive lip so the outer looks like a bigger pack. Con artists.

oakleaffy · 07/11/2024 01:50

Bahlsen?
Chocolate biscuits..

Packet has less biscuits in

And they taste like utter shite.

They have changed the chocolate- it's tasteless and greasy like so much chocolate is now.

{Palm oil?}

I bought a packet last week and was appalled at the gross changes.

IdleAnimations · 07/11/2024 01:27

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