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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think shrinkflation is getting out of control?

185 replies

Forwardthinkingturtle · 06/11/2024 21:12

I’m sick of buying toothpaste in a huge box only to find that it’s a small tube 75ml. Even the ones that promise “25% extra free” are only 100ml which is what the standard size was a couple of years ago, so you’re not actually technically getting anything free!

Toilet rolls have shrunk and the quality is crap… excuse the pun.

I had a Magnum ice cream for the first time in a while and I honestly thought it was a mini sized one. They used to have 4 in a pack and now they only have 3.

Don’t even get me started on a Toblerone!

AIBU to despise the dishonesty of brands way more than the actual price inflation? Prices have risen but just be honest about what you’re selling (or not selling!) to us.

OP posts:
MumblesParty · 07/11/2024 07:44

I wonder where it will end, because if companies continue to make products smaller, eventually they’ll be tiny. A Mars Bar will be an inch long. Will they still think we won’t notice?!!

Insidenumber09 · 07/11/2024 07:43

hyperkid · 07/11/2024 06:33

So recognisable. Just last week: From one big name supermarket two packages of in-date tomatoes for a planned full English. Both had rotting ones in. Few days later opened a broccoli from Lidl, bought day before. Had to slice away half of the top as rotting.That was supposed to be used for broccoli and cheese soup.

Tired of rotting veg for which I have paid full price. Also because we live in the middle of nowhere, so I cannot just nip out to replace something as a supermarket trip is a 40 minute round-trip, just in driving, so we tend to meal plan and do a weekly shop for that reason.

If something that is supposed to be in date and has been properly stored/refrigerated turns out rotten, it can mess up the whole meal and cost much more than just the spoiled ingredient's cost, depending on what you were planning to use it for, how easily you can replace it, etc. (And we are confident cooks who usually can improvise and make it work.)

Yes - 3 weeks in a row - rotten mouldy tops on broccoli - Aldi 🤨

TheHangingGardensOfBasildon · 07/11/2024 07:39

BuzzieLittleBee · 07/11/2024 00:30

The things you mention that come in different sizes are actually very different sizes/weights. Cereal is in 1kg/350g boxes (or 450g), peanut butter also in large tubs of 1kg and jars of 360g. So 2 quite different options. Mayo and ketchup is another one where you'll get different sizes (I think there are 3 options for Hellmanns).
But what you're asking for is the pre- shrinkflation option to be available alongside the post shrinkflation - in your example a pack of 7 Kitkats alongside a pack of 8. The 2 are simply not different enough to be offered as separate choices.

Whilst lots of brands come in different sizes and formats (eg individual yogurts vs 500g pots) these are meeting different consumer needs or targeting different shoppers. A 500g pot of yogurt is going to be bought by the same people, for the same purpose as a 470g pot. Same with Kitkats - people who eat a lot of them will buy the large pack whether it's 16 or 15, and people who want a smaller pack will buy that whether it's 8 or 7.

I hate shrinkflation as much as the next person, but it just isn't going to happen that there is a choice between 2 very similar pack sizes.

That's not always the case, though - Whole Earth peanut butter comes in about 4 different sizes of jar; and Kellogg's cereals will frequently have something like 560g or 710g (I can't remember the exact numbers) - very often with supposedly 'X% extra free', which blurs the sizes even more.

I take your point about having both a 14-pack and a 16-pack would be silly, but the only reason that the 14-pack exists is to hoodwink us - they haven't genuinely worked out that people only want to buy 14, as 16 would be too many!

Most chocolate makers now make their 'standard' bars the same size as what a mini/snack-size bar would have been not all that long ago.

It comes with the lie that "people want to make healthier choices and eat smaller snacks" - like they don't just have two instead - but I'm pretty sure most people don't have a budgetary preference/requirement whereby they couldn't manage with the price going down in accordance with the smaller amount they're now getting; there isn't a 'folk have too much money' crisis!

They're going to eventually get to a point where all 'standard' sized food makes an average person feel like Gulliver when they handle it. Mind, they'll probably introduce 'new big family economy value packs' which are the same size as the old standard ones, but now at multiples of the old price.

Then some big shot campaigner will compare the 'new big family economy value packs' with the 'standard' ones (i.e. the now vastly shrunk tiny ones), declare a new obesity crisis and urge the government to levy swingeing new taxes on 'massive' portions.

LovedFedAndNoonesDead · 07/11/2024 07:37

Something I noticed recently with Lurpak spreadable butter in Asda
small tub, 250g £2:75
medium tub 400g (used to be 500g) £4:00
large tub 750g £7:25
so, they’re pretty much £10-£11/kg but they were selling the 600g “Tickled Pink” version, that was raising funds for breast cancer charities Coppa Feel and Breast Cancer Now, for £3:00 so only £5/kg. Goes to show, when they want to, they can sell a product at a reasonable price!!

Pinkfluffypencilcase · 07/11/2024 07:33

AnotherDayAnotherOutfit · 07/11/2024 07:23

I work in food manufacturing and honestly these comments make me laugh. Supermarkets want to maintain huge margins on everything they sell. So in some areas of the store 50% of the price you pay goes to them. They then want to promote the product to let's say save 20% but then expect the supplier to contribute to the discount as well so that they don't have to eat into their own profit margin.

For suppliers, all costs have gone up in basic overheads like electricity and staffing. So have most raw materials. They need to produce the products and pay staff and make some money themselves. But many shoppers don't have enough money week to week to buy the same size pack at a much higher price, so we do everything we can to keep the purchase price affordable and unfortunately that means smaller packs and often changing recipes to cheaper ingredients.

And even still many, many food and grocery manufacturers are going out of business because they can't make enough money. It's not at all as black and white as you think.

Just state it then. It’s the not being upfront. Call it an affordable pack.

Whays fox’s biscuits excuse with the truck packaging?

NewGreenDuck · 07/11/2024 07:32

I bought a small chocolate bar the other day. For crying out loud, it was titchy tiny! 2 bites and it was gone, it was definitely bigger the last time I bought it. Everything is just smaller, we are being robbed.

Dogstar78 · 07/11/2024 07:24

One word deodorant!

What the hell is going on there? I ordered some with the shopping the other day. It looked like it was for Barbie when it arrived. No wonder it was cheap.

Used Dove for years. Old deodorant, new price- given a fancy name to sound worth the extra money. Or old price, rubbish product that makes me smell!

Totally agree about toothpaste. I have to buy double the amount of tubes I used to.

AnotherDayAnotherOutfit · 07/11/2024 07:23

I work in food manufacturing and honestly these comments make me laugh. Supermarkets want to maintain huge margins on everything they sell. So in some areas of the store 50% of the price you pay goes to them. They then want to promote the product to let's say save 20% but then expect the supplier to contribute to the discount as well so that they don't have to eat into their own profit margin.

For suppliers, all costs have gone up in basic overheads like electricity and staffing. So have most raw materials. They need to produce the products and pay staff and make some money themselves. But many shoppers don't have enough money week to week to buy the same size pack at a much higher price, so we do everything we can to keep the purchase price affordable and unfortunately that means smaller packs and often changing recipes to cheaper ingredients.

And even still many, many food and grocery manufacturers are going out of business because they can't make enough money. It's not at all as black and white as you think.

SnobblyBobbly · 07/11/2024 07:22

User123456713 · 07/11/2024 06:55

We all celebrate when Tesco etc announce £2.5billion in profits without actually thinking how they got them.

We call the Americans stupid but price inflation was a thing for them, it doesn't seem to bother us lot.

B&M ground coffee, went from 250g to 200g but the price went up 50p.......

😆 You'd have to be hard up for reasons to celebrate if Tesco profits are a highlight! 😆

WaneyEdge · 07/11/2024 07:19

SnobblyBobbly · 07/11/2024 07:14

Oh this is bugging me so much lately!

'Baking' potatoes which used to be much larger than average are now one step up from a new potato!

I saw Poppadoms the other day which were tiny - the size of a tea coaster. It's such a joke.

Although what's also a joke is that somehow even though the food is shrinking, I'm getting fatter 😆

So there's not even a silver lining!

Or you buy a pack of 4 baking potatoes; one is huge and the other three tiny.

RufusthefIoraImissingreindeer · 07/11/2024 07:16

Baking' potatoes which used to be much larger than average are now one step up from a new potato!

I order online but I don't put baking potatoes or peppers on the list as they are tiny!

RufusthefIoraImissingreindeer · 07/11/2024 07:14

I do get annoyed by this but also by cafes charging you the same amount for what used to be a medium coffee but they now call it a large

One cafe is now just a generous gulp !

SnobblyBobbly · 07/11/2024 07:14

Oh this is bugging me so much lately!

'Baking' potatoes which used to be much larger than average are now one step up from a new potato!

I saw Poppadoms the other day which were tiny - the size of a tea coaster. It's such a joke.

Although what's also a joke is that somehow even though the food is shrinking, I'm getting fatter 😆

So there's not even a silver lining!

WaneyEdge · 07/11/2024 07:03

Went to John Lewis the other day as they have a pick and mix Quality Street stand. Got my strawberry creams and purple ones for DH. Purple ones are tiny. Both tasted terrible, I think it’s the new paper wrapper.

I bought some (much more expensive) chocolate from a nice shop on a day out the other day and will probably bin the QS. Such a waste but just don’t taste the same now ☹️

AlecTrevelyan006 · 07/11/2024 06:59

Freddos have definitely gotten smaller :(

NasiDagang · 07/11/2024 06:58

Pinkfluffypencilcase · 07/11/2024 00:40

I stopped buying anchor butter for this reason. It’s sneaky. If they increased the pack size it would say on the pack but not the other way round.

I put a 250g block of butter next to the shrunken anchor packs so other shoppers would see.

I'm stuck with Anchor butter unfortunately because my ASD daughter won't eat anything else.😔

EspanaPorfavor · 07/11/2024 06:57

to some extent I don’t mind it, I’m a snacker who keeps going until the packet it empty, so a smaller mars bar saves me from myself! multipacks that have gone from 6 to 5 (or magnums from 4 to 3) are handy for a family with 3dc.

toothpaste, loo roll, the con artistry in packaging however, that angers me. The biscuit trays with an empty raised bit in the middle…

I think I need to look at my self-discipline!

Barney16 · 07/11/2024 06:56

I feel I need to say only one thing. Twix. If twix get any smaller they will have to rename them Tw.

SadSadGirl · 07/11/2024 06:55

User123456713 · 07/11/2024 06:55

We all celebrate when Tesco etc announce £2.5billion in profits without actually thinking how they got them.

We call the Americans stupid but price inflation was a thing for them, it doesn't seem to bother us lot.

B&M ground coffee, went from 250g to 200g but the price went up 50p.......

Eurgh, who celebrates Tesco's profits?!

User123456713 · 07/11/2024 06:55

We all celebrate when Tesco etc announce £2.5billion in profits without actually thinking how they got them.

We call the Americans stupid but price inflation was a thing for them, it doesn't seem to bother us lot.

B&M ground coffee, went from 250g to 200g but the price went up 50p.......

blackrabbitwhiterabbit · 07/11/2024 06:53

Also clothes sizes seemed to have shrunk in some shops in their attempt to save fabric - either that or I've got fatter!

TheHangingGardensOfBasildon · 07/11/2024 06:53

It's ridiculous with fruit and veg too, where they come up with silly codes rather than clearly telling you the date - when it was picked, displayed or is best before - and they keep changing their 'codes' to try to keep confusing you.

They insult our intelligence too, by claiming that it's to 'help avoid waste' - as though we will ignore the evidence of our own eyes and won't bin rotten food anymore if we can't make out the actual date on it.

SadSadGirl · 07/11/2024 06:52

TheHangingGardensOfBasildon · 06/11/2024 23:43

But loads of things come in different size options -- often with not all that much difference between the sizes - always the same brand and variety.

Off the top of my head, peanut butter jars, cereals, many chocolate brands, toilet rolls...

Marmite!

KimberleyClark · 07/11/2024 06:52

TheDowagerCountessofPembroke · 06/11/2024 22:02

I disagree on that one. If you look up the old 80s Christmas Quality Street tubs they were the equivalent of just over £20 today. Yes they were bigger but they cost twice as much.

And they came in a tin rather than a plastic tub too.

TheHangingGardensOfBasildon · 07/11/2024 06:47

CuriousGeorge80 · 07/11/2024 03:08

I hate it, but all the consumer research shows people would actually rather pay the same for smaller than more for the same size.

I wonder how they ask the question and whether they manipulate it at all?

If they were so confident that people definitely wanted to keep the price the same, even if that means getting a lot less for it, surely they would proudly boast about it on the packaging!