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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think shrinkflation is getting out of control?

185 replies

Forwardthinkingturtle · 06/11/2024 21:12

I’m sick of buying toothpaste in a huge box only to find that it’s a small tube 75ml. Even the ones that promise “25% extra free” are only 100ml which is what the standard size was a couple of years ago, so you’re not actually technically getting anything free!

Toilet rolls have shrunk and the quality is crap… excuse the pun.

I had a Magnum ice cream for the first time in a while and I honestly thought it was a mini sized one. They used to have 4 in a pack and now they only have 3.

Don’t even get me started on a Toblerone!

AIBU to despise the dishonesty of brands way more than the actual price inflation? Prices have risen but just be honest about what you’re selling (or not selling!) to us.

OP posts:
NewGreenDuck · 07/11/2024 10:19

I bought a pack of carrots recently. Next day they were going rotten! I'd taken them out of the pack too. Food seems to go off so quickly

KimberleyClark · 07/11/2024 10:19

MumblesParty · 07/11/2024 09:31

So do I, but sometimes they make the lids impossible to remove. Then I prop the bottle up and lean it against things so I can get the last dregs. I will not be beaten by their greed!!

Depending on how hard the plastic is, you could cut the bottle open with scissors to get the last dregs out? I’ve done this before with stuff that comes in tubes.

Nogaxeh · 07/11/2024 10:19

A lot of research goes into this. Price points are so important for buying decisions, particularly impulse purchases. So the product has to be tailored to fit the price point.

It is annoying, no question, but they'd make far fewer sales if they didn't do it this way.

YearningForAWinteryWinter · 07/11/2024 10:12

It's so ridiculous now. I resent spending money on things like celebrations.
At least with cakes and biscuits, I can bake my own but why is so much of the food that we need substandard?
Unfortunately, I love crisps but they're way too expensive now to buy regularly.
Which is probably a good thing for me.
If people do start to take a stand, I wonder if companies will start to go out of business.

TheBunyip · 07/11/2024 09:49

have you seen bagels??!!! all hole with about 1cm of bagel around it, it's so narrow it can't hold any filling Sad

Aroastdinnerisnotahumanright · 07/11/2024 09:48

Palm oil in everything is so awful. Is it a new development or have we had it forever and I just hadn't noticed??

TheTigerWhoCameToEatMyArsehole · 07/11/2024 09:41

Idontevenknowmyname · 06/11/2024 23:51

The filthy veg and rotten inside, yes! It’s been awful recently.
Also weird chicken breast texture. Fresh meat, not frozen. It’s awful, seems uncooked even when it is cooked through. Foul stuff.

I've noticed this with chicken breasts fuck knows what they are pumping them with.

SprigatitoYouAndIKnow · 07/11/2024 09:39

I am boycotting celebrations this year. The point of buying a big tub is to have more than 3 chocolates in it. I swear it is smaller than the other available tubs, although this is opinion, not fact!

Stopped buying dove deodorant too. They did a condensed spray a few years ago, which was more product in same packaging, so less waste. They have since reversed that and now have less product in a big can.

The cheaper ingredients thing is a bugger too. Most chocolates taste of sadness these days, just sweetened wax. Don't understand why it is legal to call something shortbread if it is made with palm oil instead of butter.

MumblesParty · 07/11/2024 09:31

Sethera · 07/11/2024 08:19

I squeeze some hot water into the bottle and shake it well to get the dregs out - usually get another two uses out of it that way!

So do I, but sometimes they make the lids impossible to remove. Then I prop the bottle up and lean it against things so I can get the last dregs. I will not be beaten by their greed!!

VickyEadieofThigh · 07/11/2024 09:25

I've been having Total Fage proper Greek yoghurt for my breakfast for some years. About 18 months ago they slyly reduced the contents of the 500g tubs to 350g AND raised the price at the same time. The 1kg tubs have also reduced by 50g but are, therefore, better value than 2 of the 450g tubs.

A friend offered me a biscuit out of a Fox's chocolate assortment the other day. I'm a massive fan of the chocolate shortcake rounds, so am very familiar with them. Yes, the ones in this pack were considerably smaller than previously.

I always say the same thing when the size of products is craftily reduced: "Will I eventually be buying a feckin' EMPTY container?"

abracadabra1980 · 07/11/2024 09:19

I may start doing this on my job. As a hairdresser I could just leave a few bits uncut-would be much quicker 🤣

WeWillGetThereInTheEnd · 07/11/2024 09:09

What annoys me the most is the shrinkflation in wet cat food! When I was a child, tins of cat food were the norm. Now, it’s very hard to find tins of my cats’ favourites Felix and Whiskas in gravy. Pouches are a much more expensive way of buying the same cat food!

Worse, the standard size of a pouch used to be 100g. Now they are 85g. My cats did not take a 15% reduction in their food intake lying down. We noticed they became obsessed with our food, and were all over us, when we were eating! Where before, I gave them one pouch each for breakfast and dinner, with a bowl of biscuits for grazing in the daytime, I now have to give them three pouches between the two of them. It’s no saving to have to give six a day instead of four!

I think it’s disgusting to deprive animals of their food, as some owners may not have noticed the change from 100g to 85g!

WelshPool · 07/11/2024 08:53

TheHangingGardensOfBasildon · 07/11/2024 08:51

That is the epitome of 'simple but brilliant'!

The ones on Amazon kind of roll the tube, they work but not quite as well as these ones do.
I use an Aussie tube conditioner and this thing gets almost every drop 😀

TheHangingGardensOfBasildon · 07/11/2024 08:52

avaritablevampire · 07/11/2024 08:50

'Fresh' vegetables. Since doing away with BBE dates, the quality has dropped right down. So many vegetables have clearly been plucked from the ground weeks beforehand and left sitting in the shelf. I wish they'd bring back bbe dates.

Re baby wipes, pop them in a Tupperware box, it stops them drying out. If they do dry out, just run them under a dribbling tap to 're-activate' them.

Thanks - we do tend to do that with the wipes, but it does rather make a mockery of the so-called clever design of the packs - and creates extra work for the consumer.

TheHangingGardensOfBasildon · 07/11/2024 08:51

WelshPool · 07/11/2024 08:41

Do you know anyone with a 3D printer? DH made me some little gadgets that shove on your such tubes and force all the product out. Amazing how much is in there really. I have one for the toothpaste too. You can buy a version on Amazon. Well worth it.

That is the epitome of 'simple but brilliant'!

avaritablevampire · 07/11/2024 08:50

'Fresh' vegetables. Since doing away with BBE dates, the quality has dropped right down. So many vegetables have clearly been plucked from the ground weeks beforehand and left sitting in the shelf. I wish they'd bring back bbe dates.

Re baby wipes, pop them in a Tupperware box, it stops them drying out. If they do dry out, just run them under a dribbling tap to 're-activate' them.

TheHangingGardensOfBasildon · 07/11/2024 08:50

I'm sure the manufacturers must think we're all Dennis Waterman from the Little Britain sketches Grin

TheHangingGardensOfBasildon · 07/11/2024 08:47

LaLaLaurie · 07/11/2024 08:33

Tie a hair bobble around the pack and only one wipe will come out at a time 🙂

Thank you - I will give that a go!

WelshPool · 07/11/2024 08:41

MumblesParty · 07/11/2024 08:07

The other incredibly annoying thing is rounded lids on shampoo, shower gel, washing up liquid etc. It’s done deliberately so we can’t turn them upside down to get the last dregs out, and end up having to buy a new bottle sooner. So they make the bottle smaller, charge us more for it, and prevent us using all of it. I suppose that’s capitalism!

Do you know anyone with a 3D printer? DH made me some little gadgets that shove on your such tubes and force all the product out. Amazing how much is in there really. I have one for the toothpaste too. You can buy a version on Amazon. Well worth it.

To think shrinkflation is getting out of control?
GoldenSunflowers · 07/11/2024 08:40

TheHangingGardensOfBasildon · 07/11/2024 08:31

Some shops seem to still regularly sell both sizes.

I may be terribly mistaken, but the apples in the 4-packs usually seem to be bigger than those in the 6-packs.

Oh, some of them are the size of what used to be kids’ fun sized apples. My kids are now older teens, so I don’t know, I guess those mini apples are now the size of damsons.

GoldenSunflowers · 07/11/2024 08:37

AnotherDayAnotherOutfit · 07/11/2024 07:23

I work in food manufacturing and honestly these comments make me laugh. Supermarkets want to maintain huge margins on everything they sell. So in some areas of the store 50% of the price you pay goes to them. They then want to promote the product to let's say save 20% but then expect the supplier to contribute to the discount as well so that they don't have to eat into their own profit margin.

For suppliers, all costs have gone up in basic overheads like electricity and staffing. So have most raw materials. They need to produce the products and pay staff and make some money themselves. But many shoppers don't have enough money week to week to buy the same size pack at a much higher price, so we do everything we can to keep the purchase price affordable and unfortunately that means smaller packs and often changing recipes to cheaper ingredients.

And even still many, many food and grocery manufacturers are going out of business because they can't make enough money. It's not at all as black and white as you think.

I get this but I think it’s the deceit that’s so annoying - about size, content, packaging.

Sethera · 07/11/2024 08:36

Anyway, I'm going to cheer myself up with this King Size Mars Bar

To think shrinkflation is getting out of control?
DoublePasta · 07/11/2024 08:36

Theextraordinaryisintheordinary · 07/11/2024 06:12

I thought I was tripping when I looked at my box of Ritz crackers yesterday! It was tiny. Or was my hand extra big? I had a moment of self doubt.

Yes! I picked up a box last week and I thought the same thing. It looked normal from the front but about a third smaller than it used to be when you actually look.

WelshPool · 07/11/2024 08:35

username7891 · 06/11/2024 22:54

It's not just shrinking products, they also change the ingredients and they are worse quality.

The same has happened with clothes, they're all synthetic materials, shoddily made for premium prices.

We're getting completely ripped off.

Exactly this.
problem is when they change ingredients they often swap good old reliable sugar for a cheap sweetener and the first I realise of it is when I’m curled up in bed with a migraine.

when will they get the message that most people don’t mind paying that bit more for a decent product.

DoublePasta · 07/11/2024 08:33

I've stopped buying lurpak because of the 200g packs. I was incandescent when I bought one. Now I'm buying Aldi butter.