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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think shrinkflation is getting out of control?

185 replies

Forwardthinkingturtle · 06/11/2024 21:12

I’m sick of buying toothpaste in a huge box only to find that it’s a small tube 75ml. Even the ones that promise “25% extra free” are only 100ml which is what the standard size was a couple of years ago, so you’re not actually technically getting anything free!

Toilet rolls have shrunk and the quality is crap… excuse the pun.

I had a Magnum ice cream for the first time in a while and I honestly thought it was a mini sized one. They used to have 4 in a pack and now they only have 3.

Don’t even get me started on a Toblerone!

AIBU to despise the dishonesty of brands way more than the actual price inflation? Prices have risen but just be honest about what you’re selling (or not selling!) to us.

OP posts:
Insidenumber09 · 07/11/2024 15:24

TheHangingGardensOfBasildon · 07/11/2024 13:35

It's Marjorie Dawes' 'half the calories diet' - only nobody's laughing in real life.

Maybe we should count ourselves lucky that they don't (yet) make their food products with dust... anyone... noooo?!?!

Ha ha ha - I say this sentence to myself several times a week I think it’s hilarious - I didn’t think anyone else would know what it meant. I just get blank faces when I say it. It’s hilarious 🤣

Anybody…….No……Dust

Aroastdinnerisnotahumanright · 07/11/2024 13:58

99victoria · 07/11/2024 13:53

Toothpaste used to come in metal tubes so you could wind it up as it emptied and make sure you got all the toothpaste out. Now they're all made of fecking plastic so they just ping back if you try to wind them up and it's almost impossible to get any toothpaste out once they're half empty. Drives me demented every day 😡

I cut them in half with scissors

CasperGutman · 07/11/2024 13:57

BeMintBee · 06/11/2024 22:31

I wonder how long it will be before they have to shrink fish fingers. Had to wrestle DH to keep them in the online basket once he spotted that a box was £8! Vaguely remember when fish fingers and Heinz beans was a budget meal.

Where the hell did you find fish fingers for £8 a box? That must have been a MASSIVE box! Even buying branded Bird's Eye ones from Ocado you get a big box of 32 for £4.25 (admittedly they're £7.75 if you go for the cod ones).

99victoria · 07/11/2024 13:53

Toothpaste used to come in metal tubes so you could wind it up as it emptied and make sure you got all the toothpaste out. Now they're all made of fecking plastic so they just ping back if you try to wind them up and it's almost impossible to get any toothpaste out once they're half empty. Drives me demented every day 😡

Londonrach1 · 07/11/2024 13:42

Yanbu. Hate toothpaste size now.....charge more if necessary

TheHangingGardensOfBasildon · 07/11/2024 13:40

Nogaxeh · 07/11/2024 12:48

Yes. I'd make them display the full price history for the last two years.

I'm glad they started forcing insurance companies to start doing that.

I don't know if it makes a big difference to customers' (somewhat limited) buying decisions, but at least it stops their games of assuming that nobody will remember what they paid last year and thus won't complain or haggle as much when it keeps increasing as a 'loyalty punishment'.

We need to restore the balance a bit whereby companies selling goods feel that they need to win our informed choice to buy from them based on the quality and prices of their goods - rather than just assuming that our money is effectively theirs already, except they grudgingly have to give us as little as they can get away with in return for it.

TheHangingGardensOfBasildon · 07/11/2024 13:35

IDontHateRainbows · 07/11/2024 12:35

It's funny when they reduce the size of something, eg multipack crisps or choc bars and then proudly announce 'only 72 calories!' or something on the packet like we're all fucking stupid.

Yes, I'm well aware that I can reduce the calorie content.of pretty much anything I eat by just eating a fraction of it.

It's Marjorie Dawes' 'half the calories diet' - only nobody's laughing in real life.

Maybe we should count ourselves lucky that they don't (yet) make their food products with dust... anyone... noooo?!?!

TheHangingGardensOfBasildon · 07/11/2024 13:32

VickyEadieofThigh · 07/11/2024 09:25

I've been having Total Fage proper Greek yoghurt for my breakfast for some years. About 18 months ago they slyly reduced the contents of the 500g tubs to 350g AND raised the price at the same time. The 1kg tubs have also reduced by 50g but are, therefore, better value than 2 of the 450g tubs.

A friend offered me a biscuit out of a Fox's chocolate assortment the other day. I'm a massive fan of the chocolate shortcake rounds, so am very familiar with them. Yes, the ones in this pack were considerably smaller than previously.

I always say the same thing when the size of products is craftily reduced: "Will I eventually be buying a feckin' EMPTY container?"

The time could well come when many companies are best-known for making plastic/packaging, rather than their erstwhile comestible specialities.

A bit like they always used to say about General Motors: they were primarily a finance lender, but they also made cars as a sideline for a reason for people to borrow from them!

Nogaxeh · 07/11/2024 12:48

Aroastdinnerisnotahumanright · 07/11/2024 10:36

That's fine, just tell us though so we can make an informed purchasing decision. People had to fight to have nutrition information and price per kilo, we should demand this too.

Yes. I'd make them display the full price history for the last two years.

the80sweregreat · 07/11/2024 12:38

Trying to get the tops off bottles of shampoo and so on is a bit of ' hobby ' of mine now
I've been known to cut through the middle of some tubes , which isn't easy and I don't recommend if you don't possess some decent scissors or have a weak hand grip.
My dad used to roll up the end of the toothpaste tubes, that seems to work to get a bit more out of them. Toothpaste has to be one of the biggest wastes of a product ever, yet they haven't come out with many alternatives really ( maybe the pump ones , but they are pricy )

IDontHateRainbows · 07/11/2024 12:35

It's funny when they reduce the size of something, eg multipack crisps or choc bars and then proudly announce 'only 72 calories!' or something on the packet like we're all fucking stupid.

Yes, I'm well aware that I can reduce the calorie content.of pretty much anything I eat by just eating a fraction of it.

KimberleyClark · 07/11/2024 12:33

JudyKing · 07/11/2024 11:41

And chocolate bars have got so skinny that they’re almost see through! We’ll go to the supermarket, spend £150, come home and wonder where the rest of it is??!!

I have porridge for breakfast most days. It was £1 for 8 sachets only about 2 years ago. It’s now £1.35. All I can say is, I wish I’d had a 35% payrise in two years 🙄

Edited

Yes - bars like Double Decker and Toffee Crisp are half the thickness they used to be.

SovietSpy · 07/11/2024 12:30

Nogaxeh · 07/11/2024 10:19

A lot of research goes into this. Price points are so important for buying decisions, particularly impulse purchases. So the product has to be tailored to fit the price point.

It is annoying, no question, but they'd make far fewer sales if they didn't do it this way.

This is my understanding of why we have shrinkflation too. The British shopper has pre determined price points in mind for things, so if the cost goes over they are unlikely to buy. So the manufacturer makes the item smaller/uses cheaper ingredients/uses less filling in order to keep sales up. It’s deceitful, but I guess with inflation and the increased costs of raw products plus energy and staffing a food shop would get unbelievably expensive and therefore it’s more palatable to make the sizes smaller and people pay the same.

I agree some manufacturers are on the take though especially with Christmas chocolates (they are such a rip off) and I also agree the reduction in size should be clear to the customer but I think we are just so used to cheap food in this country we’re not prepared to pay more (and some people can’t afford much more too).

Purplebunnie · 07/11/2024 12:30

MumblesParty · 07/11/2024 08:07

The other incredibly annoying thing is rounded lids on shampoo, shower gel, washing up liquid etc. It’s done deliberately so we can’t turn them upside down to get the last dregs out, and end up having to buy a new bottle sooner. So they make the bottle smaller, charge us more for it, and prevent us using all of it. I suppose that’s capitalism!

Stopped buying Tresemme shampoo many years ago because you could never get all of it out of the bottle. Lid wouldn't come off.. Tried cutting the bottle but that was too difficult. There was always loads in the bottom.

Now use a shampoo bar

the80sweregreat · 07/11/2024 12:18

I've taken to buying the big bags of porridge as the sachets are expensive. The price has gone up still, but you do get a bit more.
Most things are small now though and loads more money. How families (especially those with children or babies ) cope with all this I've no idea. Everything seems very expensive now or in tiny packaging.

mickandrorty · 07/11/2024 12:13

I know it makes no odds to them but I just don't buy a lot of things any more unless they are on offer and a good offer not these 20p off ones you get now.

JudyKing · 07/11/2024 11:41

And chocolate bars have got so skinny that they’re almost see through! We’ll go to the supermarket, spend £150, come home and wonder where the rest of it is??!!

I have porridge for breakfast most days. It was £1 for 8 sachets only about 2 years ago. It’s now £1.35. All I can say is, I wish I’d had a 35% payrise in two years 🙄

LegoTherapy · 07/11/2024 11:36

I have found that Amazon do 100ml tubes of Colgate Max Crystals. They are bulk buy and you can do a subscribe and save. £8.07 for 4 packs.
My mum always used to buy small tubes of toothpaste because for some weird reason she didn't like big tubes until I told her it was better value for money. Now they are all the same smaller size.
Toothbrushes have really shot up in price recently. Such basics should not be so expensive.

Gymnopedie · 07/11/2024 11:05

MumblesParty · 07/11/2024 09:31

So do I, but sometimes they make the lids impossible to remove. Then I prop the bottle up and lean it against things so I can get the last dregs. I will not be beaten by their greed!!

With the lid off hold the bottle upright and squeeze it. Hold it with the hole under a running tap and stop squeezing. Water will go in to fill the space created.

Aroastdinnerisnotahumanright · 07/11/2024 10:36

Nogaxeh · 07/11/2024 10:19

A lot of research goes into this. Price points are so important for buying decisions, particularly impulse purchases. So the product has to be tailored to fit the price point.

It is annoying, no question, but they'd make far fewer sales if they didn't do it this way.

That's fine, just tell us though so we can make an informed purchasing decision. People had to fight to have nutrition information and price per kilo, we should demand this too.

flapjackfairy · 07/11/2024 10:32

Deathraystare · 07/11/2024 10:30

Mum not Nun!!!!!!

yes a nun with an adult daughter! obviously didn't take the vow of celibacy v seriously 😁

Deathraystare · 07/11/2024 10:30

Mum not Nun!!!!!!

BringMeTea · 07/11/2024 10:29

A nun? 😯 Mother Superior?
Yeah it's all enraging bollocks I agree.

Deathraystare · 07/11/2024 10:24

I was in Sainsburys a few days ago and heard a nun talking to her adult daughter about the roses/heroes etc tubs and saying how much smaller they are. She was saying how she used them (as most people do) to put bibs and bobs in but noticed the smaller size.

Nogaxeh · 07/11/2024 10:24

TheBunyip · 07/11/2024 09:49

have you seen bagels??!!! all hole with about 1cm of bagel around it, it's so narrow it can't hold any filling Sad

Local supermarket does its own stuffed pork - a log of pork stuffed with stuffing. During the worst of the inflation crisis the amount of stuffing increased and the pork became an increasingly thin veneer around the edge. However, I've recently noticed that this has improved again recently. More pork, less stuffing.

Products will tend to shrink to stick at a price point, and then they will introduce a larger product at a higher price point. People will accept the higher price point as better value than the shrunk product, but they wouldn't have accepted so easily going directly to the higher price point.