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Original poster

Ad inspired by Mumsnet utter garbage

31 replies

Notamused71 · 09/10/2024 17:46

So apparently Mumsnet has inspired these Burger King ads based on the 'insight' 'that for many mothers, the food you have straight after birth is one of the most amazing and unforgettable feelings ever.'
As a mum who gave birth to 28 week old twins who were immediately whisked away to the special care baby unit, I find this ad absolutely abhorrent. The last thing on my mind was food, let alone a burger. What a low aim, and another reason to avoid this brand.
Or is it just me?

Ad inspired by Mumsnet utter garbage
OP posts:
ladymalfoy45 · 09/10/2024 18:02

I was high as a kite after my EMC but those two slices of toast and butter were awesome.
However,not as mind-blowingly amazing as the sausage rolls and cold Ribena my mum brought me 8 hours after my ECS.
DD born at 1:30am
DM arrived at 9:30am. The sausage rolls weren't Greggs. She'd ' nipped into ' M&S for them.
For the four days I was in with DD I hoovered up sausage rolls and Ribena and Snickers as midnight , 2am,4am fuel for breastfeeding.
Can't imagine a drippy burger on a post natal ward.

TheSunnySideoftheStreet · 09/10/2024 17:55

I was very grateful for the toast and jam my midwife brought for me.

That ad, however, is truly gross. 👎

NCfor24 · 09/10/2024 17:52

I think for the majority of women the food they ate after birth is significant. I have frequently heard how amazing toast is after giving birth. It's not my experience after my c-sections and post anaesthesia nausea but I can totally see how after a long labour and nothing to eat, I would happily devour toast OR a BK burger!

So sadly you didn't have the birth experience of most women. And others in your situation could empathise. But I don't think the ad is misjudged.

JustTalkToThem · 09/10/2024 17:51

🙄

Also you're being unreasonable in thinking this is MN-related. This is a well-discussed topic, it's not something MN thought up.

wulves · 09/10/2024 17:50

I think it’s grotesque.

BitOutOfPractice · 09/10/2024 17:48

I think it's you.

I'm sorry you had that experience but it's not the experience of a lot of women. I think you are projecting your horrible experience in your reaction.