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Original poster

Ad inspired by Mumsnet utter garbage

31 replies

Notamused71 · 09/10/2024 17:46

So apparently Mumsnet has inspired these Burger King ads based on the 'insight' 'that for many mothers, the food you have straight after birth is one of the most amazing and unforgettable feelings ever.'
As a mum who gave birth to 28 week old twins who were immediately whisked away to the special care baby unit, I find this ad absolutely abhorrent. The last thing on my mind was food, let alone a burger. What a low aim, and another reason to avoid this brand.
Or is it just me?

Ad inspired by Mumsnet utter garbage
OP posts:
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Needmorelego · 11/10/2024 00:13

@99RedBallonz it's gone now but there is a Costa instead.
I'm not entirely sure how much healthier a ham and cheese toastie, piece of cake and a hot chocolate is compared to a burger and fries tbh.

99RedBallonz · 11/10/2024 00:10

Needmorelego · 10/10/2024 22:17

When I had my baby there was a branch of Burger King in the hospital. She was in the scbu for a week but during doctors rounds parents couldn't stay on the ward.
I ate several Burger Kings during that week.

A Burger King in a hospital 😆

JustGotToKeepOnKeepingOn · 10/10/2024 23:46

I didn't get any food after my emergency c-section... as if I didn't feel cheated enough about not being able to give birth, I now find out I should have got toast!!!

NunyaBeeswax · 10/10/2024 23:31

I craved McDonald's Breakfast after DD was born.

SoupDragon · 10/10/2024 23:23

This is an old ad. I remember a previous thread about it.

Attelina · 10/10/2024 23:21

I was only thirsty after giving birth. I don't recall being hungry at all nor what I ate for my first meal after giving birth.

MyLordWizardKing · 10/10/2024 23:19

Sundaymondaytuesdayetc · 09/10/2024 18:05

I fail to see how that advert would convince any one to buy the product. It's almost designed to put you off Burger King for life.
I'm all for portraying real women in the media, adverts etc rather than models and the young and attractive but only a misogynist would think that is an acceptable way to portray a woman in an advert.

How is it misogynistic...?

Needmorelego · 10/10/2024 22:17

When I had my baby there was a branch of Burger King in the hospital. She was in the scbu for a week but during doctors rounds parents couldn't stay on the ward.
I ate several Burger Kings during that week.

MizzMarple · 10/10/2024 22:07

I like it. It was exactly how I felt tbh. I had hyperemesis in all my pregnancies that lasted up until birth and then immediately disappeared. The sheer relief of food tasting nice again and not having to worry about throwing up was amazing.

ahemfem · 10/10/2024 21:47

Notamused71 · 10/10/2024 21:43

So apparently the ad was based on an "insight/research" from Mumsnet...

If food is a big thing post birth, then great, and I probably would have killed for a cinnamon swirl or similar. I just found the Burger connection tenuous, cheap and a bit vile.... which probably stems from my slightly different birthing experience.

So a cinnamon swirl would be ok but the burger isn't?

Original poster
Notamused71 · 10/10/2024 21:43

So apparently the ad was based on an "insight/research" from Mumsnet...

If food is a big thing post birth, then great, and I probably would have killed for a cinnamon swirl or similar. I just found the Burger connection tenuous, cheap and a bit vile.... which probably stems from my slightly different birthing experience.

OP posts:
angellinaballerina7 · 09/10/2024 20:43

Me too @MargaretThursday ! I didn’t eat because I was scared to be sick but I drank gallons of water once I realised it wasn’t coming back up!

OP - I don’t find the ad tasteful, and I am really sorry for your experience, but I don’t think it’s the worst advert. Can’t imagine anyone wanting a BK though!

OurSong · 09/10/2024 20:20

I'm sure junk food from Burger King is really nutritious for any mum who is trying to breastfeed, or who is trying not to be constipated with stitches. 🤔 I don't think it's abhorrent, it's just a really crap advert.

Grepes · 09/10/2024 19:43

I thought it was quite funny! I was absolutely starving and didn’t get any food until about 10hrs after birth (and I hadn’t eaten anything for 20hr prior to that). They gave me cold, yet burnt toast (which I had to butter my self (quite difficult when holding a baby in one arm). I would have devoured a burger! It’s actually made me hungry remembering how famished I was and now I’m craving a burger!!

soupfiend · 09/10/2024 19:27

Abhorrent?

Overreaction. Its funny. It applies to some people.

PortiasBiscuit · 09/10/2024 19:26

Best toast and marmalade I ever ate.

SisSuffragette · 09/10/2024 19:25

Op I think you're being very sensitive. It's a shame your birth didn't go to plan but loads of women have a particular craving for their after birth meal. I sent my brother out on his motorbike to get me a burrito 😅 you don't like the advert, fair enough but it's not Abhorrent or a low aim

TwattyMcFuckFace · 09/10/2024 18:16

Yeah it might be just you OP.

I can't remember what I ate first after giving birth to any of my 3 DC, but I do remember the lovely cup of tea.

Haitchoraitchnobodygivesafuck · 09/10/2024 18:12

It's an advert for Burger King. What's it got to do with Mumsnet?

Wafflefudge · 09/10/2024 18:10

I don't understand what people are finding gross, it's just an advert that may or may not resonate with you

MargaretThursday · 09/10/2024 18:10

I was sick 24/7 throughout pregnancy until about an hour after birth each time.

I can't remember what I first ate after each one, but I do remember the blissful feeling of not feeling sick. 🤣

Ablondiebutagoody · 09/10/2024 18:08

Just you I reckon. I love a Whopper 😜

MoneyAndPercentages · 09/10/2024 18:07

I've heard it all the time IRL. When I was pregnant, I couldn't eat chocolate (not sure what I did to deserve that 😂) ~ I had a planned C Section and brought brownies from my favourite bakery for my first thing to munch! 😋

DM bonded with the FIL she hated because he brought her and cheese sandwich when everyone else was bringing baby gifts!

We are both fat, however. This may have something to do with it 😂

Sundaymondaytuesdayetc · 09/10/2024 18:05

I fail to see how that advert would convince any one to buy the product. It's almost designed to put you off Burger King for life.
I'm all for portraying real women in the media, adverts etc rather than models and the young and attractive but only a misogynist would think that is an acceptable way to portray a woman in an advert.

boulevardofbrokendreamss · 09/10/2024 18:04

The only place I've seen this raised iOS on here, haven't seen it in rl anywhere.