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AIBU?

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Original poster

Hello fresh - why?

183 replies

Montymorency · 28/08/2024 14:17

Just wanting to understand why people go to the expense of these food boxes when they could just choose a recipe and buy the ingredients themselves

OP posts:
EternallyIrked · 28/08/2024 14:21

I've ordered them in the past when they do their introductory offers and you get a box of food for about <10 quid. That's a bargain.
I've never kept it going much beyond that as the quality isn't great. Considering 'Fresh' is in the title, some of the veg they send is questionable!

I assume others like them as they are convenient to cut out having to think about food shops or what to have for dinner. The meals are tasty and the recipes are easy to follow. Each to their own.

Boomboomboomboom · 28/08/2024 14:21

It's easier.
Mental load reduced because I have exactly the ingredients I need for 4 or 5 meals a week and know what to cook.
More variety in diet.
There is no food waste.
Portion sizes are very good but not big so I was able to lose weight eating fresh healthy food from scratch
I actually spend less in the supermarket as I'm only shopping for breakfasts and lunches /kids stuff and snacks.
I started ordering in 2021 and have never looked back.

HighOnMaiden · 28/08/2024 14:21

Because they like it?
Because they have they can afford it?

Never understood the faux innocence on here.

No33 · 28/08/2024 14:21

piccolorhinoceros · 28/08/2024 14:18

Convenience, cuts down on mental load, increases the variety of food I eat... Many reasons.

Same here, we get home after 6, and this makes it so much easier

Parkmybentley · 28/08/2024 14:20

Well you've answered your own question there! Choosing a recipe and buying ingredients requires time, mental effort, willpower/overcoming temptation etc. Some people want to have some time and mental effort back to do other things or get through a rough patch where they have less capacity.

meltedchocolateandstrawberries · 28/08/2024 14:19

Everything is delivered to you in the exact amounts you need so less waste, it's less thinking so less stress, super simple meals that I personally would never have thought of and we keep the recipe cards so can do them again and again. I miss it.

piccolorhinoceros · 28/08/2024 14:18

Convenience, cuts down on mental load, increases the variety of food I eat... Many reasons.

Idontjetwashthefucker · 28/08/2024 14:18

Convenience I'd guess