If that dries up, look to get the money from elsewhere. Start doing what someone will pay for. Or close. I might not work in a uni, but I understand business.
This would work if universities were allowed to operate as businesses in the truest sense - but we're not. We face restrictions that are out of our control.
For example, I run a course that is never going to attract hundreds of students a year. But that's okay because there aren't jobs for hundreds of graduates every year.
There are jobs for around 30-40 graduates though, and these jobs are graduate level and pretty well paid. It's also a sector where there is a skills shortage so my graduate employment figure is 100% and has
been for years.
5 years ago I needed 20 students a year to be financially viable. This year I have 35 students and the course is at risk of closure.
As a course leader I've not been complacent, I've developed the programme, I've increased student numbers, made savings every single place I can. But it's not enough.
We need to charge more, but we can't.
It's not fair to tell us to operate as a business without acknowledging the number of restrictions put in place that prevent us from doing exactly that.