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AIBU?

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To wonder why there are so many life coaches

130 replies

Eastie77Returns · 03/08/2024 20:06

My Linkedin feed is awash with former colleagues and acquaintances who have become life coaches. It seems as if every other person is now qualified to guide me through whatever life stage I'm at even though there is no official credential necessary to call yourself a coach. My extrememly toxic former manager has set herself up as a fertility coach - an area she has zero experience in.

Another coach pitched her services to me the other day via LN. She coaches 'Senior Female Professionals' and offers a package for £485 consisting of a few sessions in which she helps women cope with burnout, manage your career with kids, elevate your personal brand and reach C-suite positions. All fine except her profile revealed she is about 25 years old and has 2 years professional experience😂

On the one hand it is great that so many people who want to branch out into self employment are able to do so. On the other hand, AIBU to think that this coaching industry is largely a lot of nonsense, targetting (mainly) women and persuading them to pay out £££ to receive common sense advice or stuff you can just download on the internet for free?

OP posts:
ElaineMBenes · 04/08/2024 12:04

toomanydiets · 03/08/2024 21:08

Just to give a slightly different view, I've had two career coaches ( paid for by different employers) to help me through changes in my roles, and both were transformative for me. I got to choose them- had a budget and objectives but I could pick the person I wanted to work with. I also used a stylist (recommended by one of my coaches and paid for by me) and she helped me a lot. It's unregulated and there's a lot of bullshit out there, but if you are clear what you want it can be really helpful to get you out of a rut. I agree there are lots of failed execs out there who just want to make a job of it though! But I'd be open to using a life coach or similar. I think being clear what you need help with and finding the right person is critical.

Career coaches are not life coaches.
There are specific qualifications ( up your master level) in career guidance/development and a professional body.

BarHumbugs · 04/08/2024 10:41

Some people have no real talents but still need to eat, some just need a way to launder money in this increasingly litigious world.

TipsyJoker · 04/08/2024 10:08

Eastie77Returns · 03/08/2024 22:25

I don’t think a personal trainer (specialised skill, helps improve health and fitness = tangible outcomes) and a life coach are similar.

I genuinely don’t understand what kind of expertise they provide. Every life coach I’ve heard (my company pays for quite a few to run webinars and sessions at my place of work) repeats stuff that just sounds like eveyday, common sense to me. One came in recently to advise us on how to cope with work stress. He spent an hour showing us PowerPoint slides that had life changing advice like ‘get lots of sleep’, ‘stay hydrated’ and ‘find joy in small moments’. He was paid ££££ for this. I’m clearly in the wrong job!

It sounds like you’ve not had a very good experience with coaching. This person is obviously offering group sessions for professional environments. Probably as an executive coach. Thats not the only mode of coaching out there. There will be people who offer professional coaching that are much better than this fellow appeared to be.

To say that life coaches don’t have any specialist skills is quite insulting to the ones who have actually worked really hard,
spent good money to complete reputable training and gain accreditation, in order to become life coaches. For example, to undertake a diploma via animas, it costs around £6000. Then to become accredited, you have to do a minimum number of hours with clients. The more hours you’ve done, the higher your accreditation.

Also, many good life coaches have relevant experience before they decide to train as a life coach. My friend was a qualified, trained and accredited counsellor under BACP with specialist training in bereavement. My other friend who now coaches was a teacher for 20 years before retraining. Both of these have transferable, relevant experience and skills for life coaching. They also do lots in terms of CPD and self study. These people want to help others.

Unfortunately, there absolutely are bad life coaches out there, who haven’t done any training, who are selling snake oil and they are giving all life coaches a bad name. Thats why it’s important to do your due diligence before working with one. These people are completely unethical.

Xmasiscomingearlier · 04/08/2024 09:17

TarantinoIsAMisogynist · 04/08/2024 08:51

50hrs is not a lot - barely one and a half working weeks! It may sound impressive, but for someone that is claiming to be a professional, it's not nearly enough to ensure competence.

Compare that to the hours you need to log during training to qualify as, for example, a chartered accountant (450 days spread over a minimum of 3 yrs) and it's miniscule.

Edited

You're comparing totally different things.

The 50 hours is based on working with 5 clients for 10 sessions each.
That's roughly the amount of time a client has.
And that excludes the theory. The whole course took me a year.
All sessions annotated in detail and submitted for feedback.
That's just one example of training. There are degree-level courses as well.

I already had a degree and additional professional training in a relevant area which is on my CV for potential clients.

Many coaches already have degrees or experience in psychology, HR management, management consultancy, etc.

What's surprising about this thread is that the role of a coach is being 'knocked' by posters who have misconceptions.

Allyoudoistalktalk · 04/08/2024 09:11

LennyBobenny · 04/08/2024 07:35

Even though many NLP practices are effective? Even though plenty of NLP exercises are now being adopted by psychotherapy, both private and NHS?

During my stint in NHS therapy the therapist told me about a course she was going on, all pure NLP, although of course it was rebranded to avoid all the pseudoscience guff associations….
You may also be interested to hear that elements of Law of Attraction (yes, that pile of nonsense that MN loves so much) are also being rebranded and used very effectively to help depressed adults and children who fixate on the negative. Dismissing it as pseudoscience is very short sighted.

NLP, when tried and tested on people who are not at a point where they’re wanting to make changes, is useless (same as any therapy tbh, and I suspect this is how they’ve labelled it pseudoscience), but irl with people choosing to be there and engaging, it does actually work, which is why there is still money in being an NLP practitioner, and they are regularly sought out by individuals and by successful companies.

not all NLP is guff but when your in therapy - your therapist shouldn’t be there telling you about courses she is on… so i think you had a terrible therapist

JMSA · 04/08/2024 09:09

bookworm14 · 04/08/2024 09:07

A distant relative has set herself up as one of these and it’s so clearly an MLM type scheme. Her shtick is lifestyle and health advice for busy working mums, but it’s all just the most banal and obvious stuff. Also I know for a fact that she gets huge childcare support from her parents, so she’s not exactly practising what she preaches!

That's a bit mean-spirited. Presumably she's still a single mother when not working, and it's not like she can take the kids to work Confused

bookworm14 · 04/08/2024 09:07

A distant relative has set herself up as one of these and it’s so clearly an MLM type scheme. Her shtick is lifestyle and health advice for busy working mums, but it’s all just the most banal and obvious stuff. Also I know for a fact that she gets huge childcare support from her parents, so she’s not exactly practising what she preaches!

JMSA · 04/08/2024 08:59

I know one, a friend of mine. To be fair, she is the most perfect person I know! Highly successful career, house worth millions, friends all over the world, intrepid traveller, fit and active, hobbies galore, and a lovely person to boot. She also raised her son single-handedly and he has just graduated with a First from a Russell Group University. She's never boastful and always down to earth.
She retired relatively young and doesn't need the money from this.
So if I was going to listen to anyone, it'd be her!

TarantinoIsAMisogynist · 04/08/2024 08:51

Xmasiscomingearlier · 03/08/2024 21:20

There is the International Coach Federation (ICF) and the Association for Coaching, and also Coach U.

There are others.

There is a code of ethics which coaches have to adhere to.

You have to provide evidence of your training and the number of hours' experience you have. Most training involves at least 50 hours with a number of clients. And ongoing CPD and sometimes what is called 'supervision' which is the same as in counselling. That means having an independent more senior coach to confer with, to discuss your work with clients (all anon) to make sure you're working ethically.

Counselling isn't regulated either. There is the BACP but anyone can call themselves a counsellor. And the same for a coach.

You don't have to be a member of these but anyone choosing a coach should know where to look and what to look for.

Edited

50hrs is not a lot - barely one and a half working weeks! It may sound impressive, but for someone that is claiming to be a professional, it's not nearly enough to ensure competence.

Compare that to the hours you need to log during training to qualify as, for example, a chartered accountant (450 days spread over a minimum of 3 yrs) and it's miniscule.

Offcom · 04/08/2024 08:47

Two people I know had life coaching and “discovered” they really wanted to be life coaches (both went back to their original careers eventually). So I was interested to read this

www.nytimes.com/2024/06/02/business/life-coach-debt-savings.html?unlocked_article_code=1.AU4.X6Gj._NZC6mJDMLo9&smid=nytcore-ios-share&referringSource=articleShare&sgrp=c-cb

Lopine · 04/08/2024 08:40

My friend has run an executive coaching business for over 20 years, but she’s usually hired by companies to work with their employees rather than individuals hiring her. She has a degree in psychology and professional qualifications. She makes a very good living from it.

My point is that good coaches exist and are valued, but many people offering these services are not worth your time.

Highlighta · 04/08/2024 08:39

I am on a group,which at the time of my DC being at school and doing exams, was quite a useful resource for finding places that did extra lessons and that sort of thing.

My DC are many years out of school now, and I just never left the group but had the feeds hidden. I stumbled across it recently, and every third or so post is a parent looking for a life coach for their child. As they have finished school now and had a gap year and now 'are lost'. So basically the parents are going to pay someone to tell their kid to get out of bed before noon and go look for a job.

I could have passed on the info of a friend's ex husband. I never really knew what he did all day every day, his wife was the breadwinner and he seemed to tinker around doing random things. Upscaling furniture, wrapping cars, taking photos etc. The next minute I saw he'd posted a video as he was now a successful Thought Leader. I didn't have a clue what this was, but it seemed he was a speaker at a few of his wife's work events. Now it seems he's a life coach. Problem is, they recently went through a horrible divorce, his kids refuse to have any contact with him and he's back home living with his father. I'm not sure I would want any coaching from him thank you very much.

Mairzydotes · 04/08/2024 08:32

Xmasiscomingearlier · 04/08/2024 08:20

For the last time- coaches do not not tell clients what to do.

This is the very first thing you learn as a coach.

This thread is quite depressing because 99% of posters seem to misunderstand the whole concept of coaching and what happens in sessions.

Edited

The op was about the quantity of life coaches , not about their sucess or how good they are.

Do you think all these life coaches have their shit together without room for improvement?

SouthernFashionista · 04/08/2024 08:31

I’ve seen one at work and she’s been a godsend. Truly transformative.
But on the other hand there are plenty of charlatans out there. As an example, I came across My Inner Friend recently on Instagram - did a bit of digging and the ‘friend’ behind it did one of those nonsense Institute of Integrative Nutrition courses 🙄🙄 and now deems herself a life coach. A fool and his money springs to mind.

GreenPoppy · 04/08/2024 08:22

I've had a career coach, he was good, helped me with some specific issues.

I had 2 mental health therapists, one was helpful one was not.

I wouldn't see a general 'life coach'. For a career coach, I want someone who has had a long decent career (in something other than coaching) plus several years coaching. And for a therapist at least an MA in a therapy related field.

For finding a therapist I'd be particularly wary. I had a work colleague who qualified as a counsellor. The thought of an unwary individual going to her for counselling is horrifying, she was one of the most unempathetic, chaotic people I've ever met.

Xmasiscomingearlier · 04/08/2024 08:20

Mairzydotes · 04/08/2024 08:14

Because it's easy to tell someone else what they should be doing.

People often listen to the guidance of someone outside of their friends/ family.

For the last time- coaches do not not tell clients what to do.

This is the very first thing you learn as a coach.

This thread is quite depressing because 99% of posters seem to misunderstand the whole concept of coaching and what happens in sessions.

Xmasiscomingearlier · 04/08/2024 08:19

GETTINGLIKEMYMOTHER · 04/08/2024 07:15

I’ve often thought that a life coach tells you to do the things you know you should probably do anyway, but if you’re paying someone £££ to tell you, you're possibly more likely to actually do them.

Life coaches don't tell anyone what to do.

I am a coach. I've coached for 20 years. many of my clients have made massive changes to their work or personal lives.

It's about setting a goal (for yourself) and being accountable with someone who is supportive. Coaches do not set goals or tell clients what to do. They help you unpick your emotions, work out what you want, and you set your own goals.

One comparison is using 'weight watchers' or any other means of support.
Everyone knows how to lose weight, but people go to slimming clubs for accountability . Or people have a personal trainer.

It's like all careers- you get good and bad in them all.

I don't call myself a life coach. I am a personal development coach.

Mairzydotes · 04/08/2024 08:14

Because it's easy to tell someone else what they should be doing.

People often listen to the guidance of someone outside of their friends/ family.

bungaloid · 04/08/2024 08:13

Preying on the insecurities of middle class, middle aged, middle managers. Seems everyone who works in corporate HR eventually pivots to this after being made redundant.

BrigadierEtienneGerard · 04/08/2024 08:06

It beats working for a living.

newnamethanks · 04/08/2024 08:05

Life-Coaching is the new Counselling. Ah, MLM, I see. Another Ponzi.

StrictlyAFemaleFemale · 04/08/2024 08:02

IME they're usually women who have just absorbed shit at work until they were physically unable to any longer, had a breakdown and want to use their experiences to help others.

Farting · 04/08/2024 07:58

It’s a load of bollocks but there are so many total wimps with “mental health issues” that they’re probably killing it.

velvetcoat · 04/08/2024 07:55

Fannyfiggs · 03/08/2024 21:05

As Tipsyjoker said: Going to a good life coach isn’t really that much different than having a personal trainer for example. This is a great example as the PT can guide you but can't do the exercise for you.

There are qualified coaches out there that will support you and keep you accountable whilst you work towards your goal.

However, I'm sure there are a lot of dodgy coaches out there too. As with anything, you need to do your homework before employing any kind of service.

I agree with this. You could argue that a PT is a waste of money- there are loads of free resources online/apps to teach you how to get fit, how to lose weight, how to target different muscle groups etc but people still pay for PTs to keep them accountable.

I dont really see any difference tbh- you can get bad PTs just as you can get bad life coaches. There are poor examples in any job.