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AIBU?

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To wonder why there are so many life coaches

130 replies

Eastie77Returns · 03/08/2024 20:06

My Linkedin feed is awash with former colleagues and acquaintances who have become life coaches. It seems as if every other person is now qualified to guide me through whatever life stage I'm at even though there is no official credential necessary to call yourself a coach. My extrememly toxic former manager has set herself up as a fertility coach - an area she has zero experience in.

Another coach pitched her services to me the other day via LN. She coaches 'Senior Female Professionals' and offers a package for £485 consisting of a few sessions in which she helps women cope with burnout, manage your career with kids, elevate your personal brand and reach C-suite positions. All fine except her profile revealed she is about 25 years old and has 2 years professional experience😂

On the one hand it is great that so many people who want to branch out into self employment are able to do so. On the other hand, AIBU to think that this coaching industry is largely a lot of nonsense, targetting (mainly) women and persuading them to pay out £££ to receive common sense advice or stuff you can just download on the internet for free?

OP posts:
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usere083042 · 17/12/2024 16:23

Mostly its a job for grifters who have failed in life and are casting around for something they can just 'do' with no qualification or regulation.

There are a handful of exceptions - people who have had real achievement in a particular field then gone on to train as a coach specialising in their field for burnt out professionals. These are very very rare.

Mostly it's losers who have failed at life and can persuade other guilible losers to part with their cash.

yourintentionalidentity · 17/12/2024 16:16

Eastie77Returns · 03/08/2024 20:06

My Linkedin feed is awash with former colleagues and acquaintances who have become life coaches. It seems as if every other person is now qualified to guide me through whatever life stage I'm at even though there is no official credential necessary to call yourself a coach. My extrememly toxic former manager has set herself up as a fertility coach - an area she has zero experience in.

Another coach pitched her services to me the other day via LN. She coaches 'Senior Female Professionals' and offers a package for £485 consisting of a few sessions in which she helps women cope with burnout, manage your career with kids, elevate your personal brand and reach C-suite positions. All fine except her profile revealed she is about 25 years old and has 2 years professional experience😂

On the one hand it is great that so many people who want to branch out into self employment are able to do so. On the other hand, AIBU to think that this coaching industry is largely a lot of nonsense, targetting (mainly) women and persuading them to pay out £££ to receive common sense advice or stuff you can just download on the internet for free?

You're not being unreasonable. While some coaches offer real value, the lack of regulation means anyone can jump on the bandwagon, often without the expertise to back it up. It’s frustrating, especially when it feels like they're exploiting genuine struggles, particularly for women. A lot of it is common sense or readily available online for free, and the hefty price tags can feel like a cash grab. Always worth questioning credentials and experience before investing.

TarantinoIsAMisogynist · 05/08/2024 20:10

Xmasiscomingearlier · 04/08/2024 09:17

You're comparing totally different things.

The 50 hours is based on working with 5 clients for 10 sessions each.
That's roughly the amount of time a client has.
And that excludes the theory. The whole course took me a year.
All sessions annotated in detail and submitted for feedback.
That's just one example of training. There are degree-level courses as well.

I already had a degree and additional professional training in a relevant area which is on my CV for potential clients.

Many coaches already have degrees or experience in psychology, HR management, management consultancy, etc.

What's surprising about this thread is that the role of a coach is being 'knocked' by posters who have misconceptions.

Edited

No I'm not. The 450 days a chartered accountant needs in order to qualify is based on hours spent on client work only. Training, exam study, admin etc are all excluded from that figure.

50 hours of hands-on client/patient work is simply not enough to make someone a truly competent professional, no matter what your specialism is. It's a start, but no more than that.

Can you imagine a doctor or nurse qualifying when they have spent only 50 hours with patients?

Bouledeneige · 05/08/2024 17:26

I know an unqualified life coach who was previously into MLM.

She has set herself up as a divorce, relationships and career coach on the basis that she went through one divorce and I'm not sure what brilliant career expertise she has. She spends a lot of time posting video thoughts for the day on Facebook and instagram.

In social circles she is known to be quite insensitive and snippy. I'm not sure how successful she has been - I wouldn't consult her myself.

TipsyJoker · 05/08/2024 16:12

Eastie77Returns · 05/08/2024 16:02

I don't think the analogy with a Personal Trainer is accurate. If I tried to set myself up as a PT I'd be laughed out of town. It would be immediately obvious to any potential clients that I'm unfit, unable to instruct anyone in even basic never mind more advanced training manoevures and I'm basically completely unqualified. Ditto coaching in any kind of professional or specialised area. You can't bluff your way through as a Chess or Badminton coach.

On the other hand, I'm fairly confident that I could set up myself up as e.g. a life coach fairly quickly and it would be difficult for anyone to dispprove my alleged expertise. I can use ChatGTP to create a really good description of my skills and experience, complete any number of online courses that would enable me to appear qualified (or take up a MLM opportunity) and launch my website with a few clicks of a mouse. Since the whole business is unregulated I don't even need to do the courses.

Many coaches I know lay claim to expertise based solely on their life experience and nothing else. So if I say I know I can help you on your 'journey as you navigate your life post divorce' (and why is everything a 'journey' these days?) because I've been through similar, it's difficult for anyone to argue otherwise with me even if my own divorce has been a complete car crash and I'm in no way qualified to help, because I have this lived experience.

To be clear, I'm not denigrating qualified, professional coaches. My point is that it's quite easy for anyone to set themselves up in certain coaching areas and my original question was why has there been such a rapid increase in people doing this over the last few years.

And if you did do that, clients would realise fairly quickly that you were not very good and not qualified to coach them. With social media and sites like trustpilot nowadays, people will expose you if you are a fraud and rightly so. Thats not to mention word of mouth through which a lot of business is generated for coaches. You’re coaching career wouldn’t last very long. Again, this is why potential clients need to check a coaches credentials, just like they would with a counsellor, (another unregulated professions) before working with them. There are always going to be grifters out there in every profession or even qualified people who just stink at their job but if you ask around and do a little bit of research then you can hopefully avoid them. And if you did go to a coach who seemed like they weren’t very good, you simply stop using their service and find a better one. You’re not tied in to any kind of contract with anyone.

Eastie77Returns · 05/08/2024 16:02

I don't think the analogy with a Personal Trainer is accurate. If I tried to set myself up as a PT I'd be laughed out of town. It would be immediately obvious to any potential clients that I'm unfit, unable to instruct anyone in even basic never mind more advanced training manoevures and I'm basically completely unqualified. Ditto coaching in any kind of professional or specialised area. You can't bluff your way through as a Chess or Badminton coach.

On the other hand, I'm fairly confident that I could set up myself up as e.g. a life coach fairly quickly and it would be difficult for anyone to dispprove my alleged expertise. I can use ChatGTP to create a really good description of my skills and experience, complete any number of online courses that would enable me to appear qualified (or take up a MLM opportunity) and launch my website with a few clicks of a mouse. Since the whole business is unregulated I don't even need to do the courses.

Many coaches I know lay claim to expertise based solely on their life experience and nothing else. So if I say I know I can help you on your 'journey as you navigate your life post divorce' (and why is everything a 'journey' these days?) because I've been through similar, it's difficult for anyone to argue otherwise with me even if my own divorce has been a complete car crash and I'm in no way qualified to help, because I have this lived experience.

To be clear, I'm not denigrating qualified, professional coaches. My point is that it's quite easy for anyone to set themselves up in certain coaching areas and my original question was why has there been such a rapid increase in people doing this over the last few years.

OP posts:
TipsyJoker · 04/08/2024 20:00

Xmasiscomingearlier · 04/08/2024 15:26

Where are you getting those figures from @TipsyJoker ?

Out of interest.

The issue is that accreditation is down to the coach provider or the professional association.

It varies and there isn't one industry standard.

The point is that anyone who thinks they might want coaching has to research the coach's training.

Just like you would for anyone you might use whether that's a doctor, dentist, counsellor, hairdresser, plumber,,,,whatever.

The ICF. Yes potential clients do need to consider a coaches credentials and experience before working with them. A good coach should make all their qualifications and credentials available on their website, etc.

https://www.coachingfederation.org.uk/credentialing/credential_path

ICF - Credential Information

ICF Credential-holders are part of a self-regulating group of elite coaches who provide accountability to clients and the coaching profession as a whole.

https://www.coachingfederation.org.uk/credentialing/credential_path

threeisacharm18 · 04/08/2024 18:34

I disagree with this take to some degree.

When I returned to work I had a lot of mental health challenges... not PND as one might think of it but I found life overwhelming: a coach paid for by the company was very helpful. Sometimes you need someone else externally to help guide you when you're too overwhelmed to get clarity.

Yes there are BS coaches around for sure and it does seem there is a proliferation of them all of a sudden. Some people are just better at helping people than individuals themselves

bookworm14 · 04/08/2024 18:24

That's a bit mean-spirited. Presumably she's still a single mother when not working, and it's not like she can take the kids to work

She’s not a single mother!

Atethehalloweenchocs · 04/08/2024 18:05

Its a profession which desperately needs regulating - the life coach I know is the last person who should be giving any one advice on what to do with their lives, she has lead an incredibly sheltered existence and has not really accomplished anything on her own.

ItsFineReally · 04/08/2024 17:56

@LennyBobenny
@toomanydiets
@HappyLittleNarwhal
@Izzosaura
@GreenPoppy
@SouthernFashionista

I'm interested in getting some career coaching. I'm also conscious that while there are good people out there, there are also the charlatans that just trot out "inspirational" platitudes.

Given you've had positive experiences, would you be willing to share details of who you've worked with?

Thanks

Werweisswohin · 04/08/2024 17:36

HappyLittleNarwhal · 03/08/2024 20:57

Estate agents are a new fad?

Maybe she means the trend in folk who market houses but aren't actually qualified to do any of the legal stuff. There's a particularly annoying one near us.

Werweisswohin · 04/08/2024 17:35

Based on some of folk I actually know who call themselves 'Life Coaches' a lot of it is a big con - folk selling 💩, silly philosophies and magic well being plans.

blackcherryconserve · 04/08/2024 17:16

Eastie77Returns · 04/08/2024 17:00

Sorry, this made me laugh😂

I can imagine how infuriating that must have been!

It was! Talk about grit our teeth whenever he said it as well as an eye roll😂

TunnocksOrDeath · 04/08/2024 17:15

Watch "a very british cult" on the BBC, which shows how badly things can go wrong if you get duped into taking life coaching from the wrong people. I actually know someone who got sucked in to the group that it's about, back in about 2010. He's lost his home, alienated most of his old friends, and is in complete denial about how awful they are. He can't hold on to a girlfriend because as soon as they realise what's going on they very sensibly run for the hills. The only time I hear from him, he's asking to "borrow" money. The sad thing is that he totally believes in it all, but is now behaving like one of the 'bad guys' because the cult leader guy in charge has convinced them all that it's everyone else in the wrong.

Eastie77Returns · 04/08/2024 17:00

blackcherryconserve · 04/08/2024 16:57

ExH was a business/life coach. It was one reason that led to divorce besides others. The kids and I used to go crazy when he'd ask 'and how does that make you feel?' as if that was the answer to any problem!

Sorry, this made me laugh😂

I can imagine how infuriating that must have been!

OP posts:
blueshoes · 04/08/2024 16:58

blackcherryconserve · 04/08/2024 16:57

ExH was a business/life coach. It was one reason that led to divorce besides others. The kids and I used to go crazy when he'd ask 'and how does that make you feel?' as if that was the answer to any problem!

God, that is annoying!

blackcherryconserve · 04/08/2024 16:57

ExH was a business/life coach. It was one reason that led to divorce besides others. The kids and I used to go crazy when he'd ask 'and how does that make you feel?' as if that was the answer to any problem!

ElaineMBenes · 04/08/2024 16:41

Career 'guidance' is different and it's not coaching.

I teach career guidance and career coaching. Career guidance and career guidance practitioners use coaching skills and techniques.
It should be delivered by someone who has specific qualifications in career guidance, development or career coaching.

Xmasiscomingearlier · 04/08/2024 15:29

ElaineMBenes · 04/08/2024 12:04

Career coaches are not life coaches.
There are specific qualifications ( up your master level) in career guidance/development and a professional body.

I've been in the coaching world for years. Many coaches offer life coaching and career coaching.

Coaches can specialise in whatever area they want to.

Career 'guidance' is different and it's not coaching.

Xmasiscomingearlier · 04/08/2024 15:26

TipsyJoker · 04/08/2024 14:52

That’s the minimum number of hours training that you have to do to apply for the lowest level of accreditation. You also have to have 100 hours in practice on top of that. However, the more hours of training and practice you’ve done, the higher your level of accreditation. So to be a master level certified life coach, you need a minimum 250+ hours of training and a minimum 2,500+ hours of professional practice.

Where are you getting those figures from @TipsyJoker ?

Out of interest.

The issue is that accreditation is down to the coach provider or the professional association.

It varies and there isn't one industry standard.

The point is that anyone who thinks they might want coaching has to research the coach's training.

Just like you would for anyone you might use whether that's a doctor, dentist, counsellor, hairdresser, plumber,,,,whatever.

Stephy1886 · 04/08/2024 14:54

It’s more to do with people selling things like courses or mentorship’s

stuff like : want to know how to flip houses then sign up for my course

wantbto know how to make money on forex then sign up to my course

99% of these folk are frauds & just selling crap advice

it’s easier to sell shovels than dig for gold

TipsyJoker · 04/08/2024 14:52

TarantinoIsAMisogynist · 04/08/2024 08:51

50hrs is not a lot - barely one and a half working weeks! It may sound impressive, but for someone that is claiming to be a professional, it's not nearly enough to ensure competence.

Compare that to the hours you need to log during training to qualify as, for example, a chartered accountant (450 days spread over a minimum of 3 yrs) and it's miniscule.

Edited

That’s the minimum number of hours training that you have to do to apply for the lowest level of accreditation. You also have to have 100 hours in practice on top of that. However, the more hours of training and practice you’ve done, the higher your level of accreditation. So to be a master level certified life coach, you need a minimum 250+ hours of training and a minimum 2,500+ hours of professional practice.

MalcolmTuckersSwearBox · 04/08/2024 12:57

As a pp said, it seems to be a growth area in MLM. 'Posh' travel agency is another one that seems to be on the up. People with good career histories and experience are being targeted for this type of work. It's not the same as the vulnerable ones with little else in the way of opportunity. It baffles me, but it's obviously working (the recruitment side, at least), given by the number of people touting their services.

Machiavellian · 04/08/2024 12:33

It's basically a pyramid scheme. Same as those women hawking business babe nonsense and talking about growing brands and marketing and streams of income that require no effort yet somehow make thousands. It's all nonsense. People are stupid.

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