I bought some vintage St. Michael shorts this weekend in a size 12 which fitted me perfectly. In current sizes I'm an 8 or sometimes- incredibly- a 6 (looking at you, Boden).
As flattering as it is to think of myself as a size 8, it's simply not the truth or a reflection of reality. A small size 12 does seem about right, as that was my size as a slim-ish teenager in the 90s.
Who is this vanity sizing really helping? Who does it serve? Isn't it about time clothing manufacturers were held to account and forced to roll back sizes to what they were in the early 00s, at least?