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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To say vanity sizes should be rolled back?

506 replies

amoreoamicizia · 23/07/2024 13:37

I bought some vintage St. Michael shorts this weekend in a size 12 which fitted me perfectly. In current sizes I'm an 8 or sometimes- incredibly- a 6 (looking at you, Boden).

As flattering as it is to think of myself as a size 8, it's simply not the truth or a reflection of reality. A small size 12 does seem about right, as that was my size as a slim-ish teenager in the 90s.

Who is this vanity sizing really helping? Who does it serve? Isn't it about time clothing manufacturers were held to account and forced to roll back sizes to what they were in the early 00s, at least?

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eastegg · 29/07/2024 18:55

FancyBiscuitsLevel · 29/07/2024 16:42

Size 3 shoes are increasingly hard to find- as feet have got bigger, lots of ranges start their shoes for adults at 4 now.

Yes, agreed. And if you look closely, a lot of the size 3s the pp was complaining about there being too many of in the sales, are 3.5 or euro 36. I know because I’m a 3.

It’s lucky I wear trainers so much, because I think shoes are getting bigger and I’m screwed when it comes to proper fitting ones. I suppose I’ll get told to suck it up because I’m an outlier.

FancyBiscuitsLevel · 29/07/2024 16:42

Size 3 shoes are increasingly hard to find- as feet have got bigger, lots of ranges start their shoes for adults at 4 now.

Yalta · 29/07/2024 16:26

Epicaricacy · 29/07/2024 15:54

don't be ridiculous, larger sizes are all there is in the shops!

But not in the Sales (I.e reduced price section)

I have size 8 and size 10 clothes from the 70s/80s and my dd who is very tall and very slim can get into them. However in terms of today’s sizing she is a size 0 or 2.

eastegg · 29/07/2024 16:07

Auburngal · 29/07/2024 13:18

Fed up of seeing loads of size 3 shoes and 8/10 clothes in the sales. Increase the proportion of larger sizes

The explanation for this has been posted all over the thread by those explaining and defending size inflation. ‘Larger’ is now average, so of course there will be fewer of them left in the sales. You can’t both take over the median ground of sizing (I’ve been paying attention!) and at the same time have lots of those sizes left over in the sales. It goes with the territory of being average I’m afraid.

Epicaricacy · 29/07/2024 15:54

Auburngal · 29/07/2024 13:18

Fed up of seeing loads of size 3 shoes and 8/10 clothes in the sales. Increase the proportion of larger sizes

don't be ridiculous, larger sizes are all there is in the shops!

Maddy70 · 29/07/2024 13:19

Agreed. Im an XL in spain and i am between an 8 and 10 i the uk

Auburngal · 29/07/2024 13:18

Fed up of seeing loads of size 3 shoes and 8/10 clothes in the sales. Increase the proportion of larger sizes

Anonymouseposter · 29/07/2024 12:58

Shops provide what sells. They want to make a profit. Anyone a long way from the average size has difficulty finding stuff. If there’s enough demand specialist outlets and shops pop up.

cardibach · 29/07/2024 12:28

Eh? I quoted you and responded. You responded by tagging me. You haven’t any other posts on this thread I can find and nobody except me has responded to the post I quoted. Plus what you said clearly references my comment.

Disturbia81 · 29/07/2024 12:18

@cardibach I was responding to someone else.

cardibach · 29/07/2024 12:15

Disturbia81 · 29/07/2024 12:13

@cardibach I've never been below a size 12 so don't know why you're getting mardy with me 😂
Just responding to someone else saying she can't find her small size anymore.

Where did I get mardy? I simply pointed out what you were saying didn’t make sense. And it doesn’t.

Disturbia81 · 29/07/2024 12:13

@cardibach I've never been below a size 12 so don't know why you're getting mardy with me 😂
Just responding to someone else saying she can't find her small size anymore.

cardibach · 29/07/2024 12:09

Disturbia81 · 29/07/2024 09:03

See this is where it comes a cropper, when it cuts off smaller peoples sizes. If they want to do vanity sizing fair enough but then introduce a xxxs and xxs

It doesn’t ’cut off smaller sizes’. They don’t decide not to make a size that sells because the median size has changed. If small sizes aren’t available it’s because they aren’t economic, not because the nasty stupid fatties made the companies change the numbers. As a PP said, if you think there’s money in it, do what plus size women did when nothing nice was available for them - set up companies producing small clothes.

Disturbia81 · 29/07/2024 09:03

PussGirl · 28/07/2024 06:54

The cut of clothes has changed too. Phase 8 size 10 and Adini size XS used to fit me perfectly but the dresses are often now much too big on the waist with loads of extra fabric at the back. These are fitted or semi-fitted styles, not supposed to be loose and draping.

I am slim - a fact, not a boast. I have not changed shape, the clothes have.

See this is where it comes a cropper, when it cuts off smaller peoples sizes. If they want to do vanity sizing fair enough but then introduce a xxxs and xxs

PussGirl · 28/07/2024 06:54

The cut of clothes has changed too. Phase 8 size 10 and Adini size XS used to fit me perfectly but the dresses are often now much too big on the waist with loads of extra fabric at the back. These are fitted or semi-fitted styles, not supposed to be loose and draping.

I am slim - a fact, not a boast. I have not changed shape, the clothes have.

ForGreyKoala · 27/07/2024 22:29

Epicaricacy · 27/07/2024 15:28

of course they are very large - compared to sizes in other high street shops, and not just the teen shops like New Look where clothes are smaller.

M&S is known for being extra generous with the sizes, good incentive for people to buy clothes as they feel good fitting in a smaller size.

I don't live in the UK, but have bought things from M&S. Our sizing is the same as UK sizing, and I buy the same size from M&S that I buy from anywhere else, including other UK sellers. I haven't noticed the M&S clothes being any larger.

I also don't still wear the same size clothes that I wore in the 70s when I was a bit thinner.

Sunshine9218 · 27/07/2024 21:46

Cut your labels off! Problem solved :)

XChrome · 27/07/2024 21:40

cardibach · 27/07/2024 19:13

I’m aware it was a ‘paraphrase’ - your words not anyone else’s. It’s not a paraphrase of anything on this thread though, just of what you’ve imagined

Your opinion is duly noted.

cardibach · 27/07/2024 19:13

XChrome · 27/07/2024 18:56

It isn't a real quote, which I is why it isn't attributed to anyone. I was paraphrasing to the point of absurdity to make a point about some comments I found odd.

I’m aware it was a ‘paraphrase’ - your words not anyone else’s. It’s not a paraphrase of anything on this thread though, just of what you’ve imagined

XChrome · 27/07/2024 18:56

cardibach · 27/07/2024 18:25

Where did you see that? Wasn’t on this thread 🤷‍♀️

It isn't a real quote, which I is why it isn't attributed to anyone. I was paraphrasing to the point of absurdity to make a point about some comments I found odd.

cardibach · 27/07/2024 18:25

XChrome · 27/07/2024 18:04

"My professed special knowledge has more weight than the thousands of sources, including industry sources, which say the opposite. I, being a person with special knowledge which the rest of you couldn't possibly fathom, know the Objective Truth that has somehow been hidden from the rest of humanity. If you don't trust my word and choose to trust those thousands of sources that disagree with me, you probably just don't like fat people."

I have seen some strange claims on the interwebs in my day. This is up there among the strangest.

Where did you see that? Wasn’t on this thread 🤷‍♀️

XChrome · 27/07/2024 18:04

"My professed special knowledge has more weight than the thousands of sources, including industry sources, which say the opposite. I, being a person with special knowledge which the rest of you couldn't possibly fathom, know the Objective Truth that has somehow been hidden from the rest of humanity. If you don't trust my word and choose to trust those thousands of sources that disagree with me, you probably just don't like fat people."

I have seen some strange claims on the interwebs in my day. This is up there among the strangest.

NonPlayerCharacter · 27/07/2024 17:32

Googling vanity sizing gets you a zillion hits. It's a widespread myth that many people are determined to believe and that gets lots of clicks. Means nothing. When the trade press and conferences etc start telling manufacturers how to exploit it to kid their customers and make more money, I might think it's a thing. As it is, the concept flies in the face of what actually happens in the industry and what actually would be profitable (because it all comes down to scaling around your modal size). We had a pattern maker earlier explaining that her sizing got smaller because that was her customer and the larger size wasn't selling.

The fact that women like wearing smaller sizes doesn't mean the industry is inflating size to cater to vanity and lie to fat people. I'm sure there are people who would rather wear badly fitting clothes they look shit in than something good with a different number on the label, but I've yet to see any actual evidence that they're driving the market more than modal and median sizing scales and customer profiling (difficult as that now is).

But tbh, we are now at the point where people are claiming that industry knowledge doesn't matter (!) and someone keeps insisting that the issue of size inconsistency hasn't been explained yet when it has been, several times, at length. It doesn't surprise me; like I said in my first post, I know a lot of people really don't like this, but I'm afraid that doesn't stop it from being true.

Have a great evening, all.

XChrome · 27/07/2024 17:18

NonPlayerCharacter · 27/07/2024 17:05

It's funny how some people think they are clothing experts because they wear clothes. I use a computer, doesn't make me a software engineer.

Well like I said, some people absolutely must believe the vanity sizing myth and everything that goes with it, and care so much that to them, it's actually personal ("you are right, I am wrong etc"). Finding a link from someone who started on the same false premise only proves that the myth is widely believed, not that it's actually true.

Anyway, I have explained it, numerous times, as has another poster with extensive experience. I do think some people have found it helpful and the market is going to carry on doing what it needs to do to be profitable (adapting to change, namely), no matter what myths are perpetuated about it. It doesn't really matter whether people accept it or not; it remains objectively true and that really is that.

Edited

Sorry, but claiming some special expertise about clothing is just not going to cut it against a tide of information which says that vanity sizing is a real, deliberate marketing strategy.
What in earth is a "clothing expert?"
There is no objective truth about a subjective subject like marketing. The purpose of marketing is to make people abandon objectivity and buy, buy, buy.

Epicaricacy · 27/07/2024 17:16

It's funny how some people think they are clothing experts because they wear clothes. I use a computer, doesn't make me a software engineer.

It's funny that someone who has no clue about my business and professional experience in real life can be so adamant to be right when they simply disagree 😂

You are also beautifully contradicting yourself in the same post

the market is going to carry on doing what it needs to do to be profitable quite.😃
You might not like the term used to describe this, but even you agree it's a thing!

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