to quietly correct this?

But it's like dirty shoes, or scruffy clothes. Sadly, first appearances count. It matters not if someone is brilliant at their job; an outsider does not know that, and only had 1st impression to go on.
So yes, get the title of your business correct

It does if you read the previous posts she was replying to

Are you asking a question? Because it doesn't make sense

This exactly

I'd definitely tell her. I wouldn't use a business with that error, so sloppy

This is why business owners should pay proofreaders or have friends look over copy. There is no chance I'd buy from them. I'd be happy to proofread though.

Just mention it passing the next time she shows you the marketing and ask if it's supposed to have the apostrophe there, as if you only just noticed it that second.

Then don't mention it again. If she never mentions her business or brings it up in a way where you think you can make a comment like that and not seem like you've been thinking about it for a long time then I it's too awkward to mention it and you should just leave it.

She could pay a writer/proofreader to check it for her. But two problems with that - it costs money, and it also means admitting your SPAG is not up to scratch.

One business I saw would put on Facebook
'Tena Fridays' when she meant 'Tenner Fridays'

My boss is dyslexic. He’s also brilliant at what he does.

I can’t get to every bit of marketing before it goes out, but if does go out incorrectly, I can assure you that it in no way affects his ability to do his job.

I find it quite sad that people would actively avoid what is a terrific business, just because he occasionally gets his SPAG wrong.

Is it a childcare business? If so it probably is putting people off but a) it seems to be incredibly common and b) she'll probably have more business than she needs anyway!

Fuck it then. She's beyond help. Keep stum

They are awfully common on MN - your/you're, there/their/they're, loose/lose, its/it's, and my pet hate: 'of' for 'have'. But it is said to be cruel to mention them.

It probably is

Well this sort of scenario calls to mind a journalist I saw on twitter who was taking the piss out of how their local cafe owner had spelled ‘coffee’ in a handwritten menu in their window. It came across as needlessly supercilious and the SPAG probably didn’t affect the quality of the product. There was probably also (inferring from fluency of the menu overall) a language barrier too. I appreciate OP’s friend’s case is different but a full-on boycott of all businesses strikes me as OTT 🤷‍♀️

I'm not being a dick actually @greenpolarbear

It is just a face saving device so the op's acquaintance can be told about the error without looking stupid.

A sent message between school mum's isn't going to trigger a claim for free work is it.

The acquaintance would know full well it's not the printers mistake and therefore isn't going to have a futile conversation with them about it.

It just means she can exclaim 'oh no, thank goodness you told me, I'll get that sorted before my customers see it' and correct it without feeling like a knob.

Tricky. Suggesting the change as a possibility is a good formulation here. "Looks great! But you might consider taking out that apostrophe..."

Doesn't matter if your phone autocorrects or doesn't auto correct or whatever. The OP's friend's phone probably got it right or would have got it right. OP is just being suggested a way of selling it to her friend and maintaining the friendship. A text saying "Oi thickie, you do know it should be Happy Faces not Face's" is not going to go down well, is it?

Blaming it on the technology gives the friend an out, an explanation.

I understand that would mean two different card shops?

don't be a dick. why should the printers have to take the hit?

He was also wrong because Google suggests correcting it to heroes when you search.

That's so sad.

I once pointed out to a promoter that he’d called an event Hero’s Night instead of Heroes Night. He said he knew it was wrong, but he got better results on Google with the incorrect version.

A little bit of me died.

These things are so awkward.

If she's doing it repeatedly that suggests she has no idea where and when to use apostrophes...

So you can try and protect her feelings by phrasing it as 'Did you notice this typo?' but ultimately it's not a typo is it? It's embarrassing but she really needs someone to explain how to use apostrophes... and I would personally just find that too awkward. Otherwise she might remove it in the one place you flag as a typo but she'll have no idea why she's actually removing it and be too embarrassed to ask and rogue apostrophes will just keep popping up all over the place for evermore...

I think you need the more direct approach of 'there shouldn't be an apostrophe between the e and the s because that would only be used if you were talking about something that belonged to a Happy Face'.