to quietly correct this?

I’ve heard it called a feedback sandwich before but this term is better!
Do this …

So mortifying to receive your feedback in writing.

You have to tell her to her face, not in writing.
I have two FB friends (old school friends - no longer really in touch, other than FB). Both have recently self-published books with SPAG howlers in the titles. I cannot bring myself to tell them because (a) In one case, I don't know if it is intentional - it could be a bad pun and (b) I know I will come across as a know-it-all, and pop their balloons.
I think if I saw them face to face I would say something, as you can be softer, and more reassuring. You can't make corrections like that kindly in writing.

@PerkyMintDeer

That’s all good and well if we’re talking about a WhatsApp thread or a Facebook post. SPAG errors are two a penny and you would have to be a bit of an arsehole to mither someone about this.

It’s a completely different matter when it’s someone’s business and she stands to lose money as a result.

I'm going to go against the grain and say just leave it.

Have you seen how people react to corrections on here?!

At the end of the day, especially if this is only the tip of the iceberg with SPAG, she has to take responsibility for her business, not you. If it puts people off, then that's on her. If "face's" was the only mistake, that would perhaps be worth mentioning. You've suggested, however, that there are wider problems with her written English and that would end needing a heck of a lot of corrections from you and work on her behalf to get it right.

Correcting her on a frequent basis could cost you the pleasant relationship that you currently have. It may not be worth risking that.

That would wind me up so much! I'd tell her

I'd be tempted to say something like "I was talking to my mum/sister/friend about your new business and she pointed out there's a typo in the name..." Bit of a cop out but it helps you both save face!

Just tell her. It’s something which could hurt her financially. You would tell her if you thought she was putting herself at risk of being scammed.

I wouldn’t waste time pussyfooting around it. If she doesn’t immediately recognise that you’re trying to help her she’s being an idiot.

Thank you!
I think my life is your username but the dancing and thinking reversed!

I know a superb craft tradesman who has dyslexia and his spelling can be a little awry, but his work is fabulous- But he knows about such things and does check spellings- something like ''Happy Face's'' really is so glaringly off that I'd definitely warn her that the ''Printer's made a misteak'' 🎯

Not a satisfactory explanation. Ok. Fine. 🤣

They're friendly acquaintances not friends, allowing such people to save face is just a tactful way of saving someone from themselves without causing them embarrassment which might make those incidental social occasions awkward for both parties.
With a friend it is easier to gauge how offended/upset they might be by having a mistake pointed out, also easier for a friend not to mind if someone they know cares about them deeply points it out.

Or op could not bother, but it's her business name so could really matter so she is trying to walk a fine line.

Didn't someone get 'Kelly Homes' tattooed on herself, not realising the surname is spelt 'Holmes'? It was in the papers at the time - maybe it was the 2012 Olympic Games

Tons of errors? Don't say a thing. She surely has closer friends & family who will tell her.

It's customary to only use a possessive apostrophe with the last name in a list.

So, if Laura and Jane have a card shop together, it becomes Laura and Jane's card shop.

I don't know when this started but I can imagine how cluttered a sentence could become - Grandma's, Grandpa's, Uncle Joe's and Auntie Sophie's house. Just - messy.

I think we're seeing more punctuation errors because we can now print our own materials, so there's less checking going on. I'm surprised, though, when I see a proper shop sign that someone has paid good money for and it has a mistake in it. I always wonder if the sign writer and client had a battle about it and the customer, always being right, won.

I have corrected spelling, punctuation and grammar in school newsletters with a red pen more than once. So far I've resisted sending the corrections back in with my children. Recently they misspelt my son's surname on his graduation certificate. 😬

Do please tell her, it's important that she presents herself to the public correctly. Some people would be instantly turned off by that. Make a joke about greengrocers :-).

As it’s someone you like and you are saying it from a place of kindness, I think you should point it out.
I think it’s only as awkward as you make it.

I would just say something like ‘Hey, just wanted to let you know I noticed a little typo on your promo bits and bobs.
I know how precious some people can be about spelling and grammar, so thought I’d mentioned it.
The designs looks great. So excited for you!’

I saw a high end six figured salary job in Dubai advertised with an error like this yesterday - something like, “our clients headquarter’s are based in…” 🤦🏻‍♀️

It just signals a lack of professionalism. I would definitely tell her, and I don’t see any need to sugar coat it too much either. A good standard of written english is a pretty basic requirement in business - you’ll be doing her a huge favour.

Preferably not a Nazi of any type @ByFlakyHazelTiger. Just someone who is good at spelling and grammar.

forget the grammar... what a bloomin boring name!!

I would naturally have written “Laura and Jane’s card shop” without being able to explain why. Thank you for the explanation!

Can anyone explain what the thinking is that makes people add superfluous apostrophes sometimes but not others?

I think it's because most people are aware that apostrophes are a thing, and probably remember being taught about possessives and contractions when they were about 8. But they have forgotten the detail of what they were taught, and only remember that apostrophes are usually found in words ending in S. So you get apple's, orange's and that sort of thing. My favourite example was uni advertising a "foreign student's social evening". Not much of a social if the foreign student was there all on their own.