To ask you to help me quickly choose a colour for this

What everyone said, plus I think the name is tacky also - what has beauty got to do with cleaning?

Honestly go on Canva and play around. They have load of logo templates. Type cleaning into the elements sections and you will get mops, brushes, bubbles, everything you can think of. If you are wedded to the name a crown or maybe a castle(to represent people's homes) would be better than an entire princess, you'll get loads of them on Canva to choose from.

Spend 20mins doing that and I guarantee you wonder what on earth this company is charging you for. Their 'logo' is awful, the font is awful. If you don't want to make it yourself ditch them and pay someone else.

I’ll reply as if an agency had sent this to me, which isn’t a reflection of you but of their shoddy work

• The font is difficult to read
• scrap the woman, I don’t want to be fighting the most famously litigious brand Disney on image copyright. If you want a person in it can they create an outline line drawing instead that is more logo like and simpler
• It looks like they done what you’ve asked rather than offering you creative consultancy, you are absolutely entitled to push back on them

Agree with others. You can use canva and do a design yourself. Use your name not a silly pun. It will look much better. Canva is free to use. You can the business cards from there it's not expensive.

Agree with others about Disney copyright.

It also is bothering me that you've muddled up the princesses' identities and it makes your logo/business name less memorable. Because:

It's Cinderella who is usually depicted with a broom.
Cinderella whose Disney dress colour is blue.
Although Sleeping Beauty did also wear blue, she is usually depicted in pink.

Can you get the designer to do some actual work? So many things they can EASILY do…

1. change colour of dress and add pinafore
2. add marigolds
3. hold a bottle of cleaning spray
4. change colour of hair
5. change to a swiffer mop or a mop with bucket or vacuum cleaner

OP, this is not a logo. Not even close. The logo has to work at any size on any product. The company should have delivered multiple preliminary sketches for approval, they should have included a limited number of corrections as part of their initial fees. The final deliverables should have been a fully editable svg file.
The font is not going to work at a small scale, the image is blatant copyright infringement and, judging by the communications of the company, they have no clue what they are doing.
I would cut your losses at this point and go elsewhere.

Honesty I’d be less stressed about the design and more it’s just not great really, very childish , Disney is aimed at kids, not adults. Why leverage it for this business. I’d aim for something very grown up,

declutter devils, dirt demons that sort of thing, or even something like home services,

Please use Canva - it's free. Make something nice, then get the free Pro trial to get a hi-resolution image.

Are you in touch with some cancer charities/support groups to help you and your sons out? It takes time to get a solid client base and earn enough from it, and you may not have enough time.

@CocoBellaSparkle

im so sorry to hear about your diagnosis. I admire you for starting something like this.

I'm sorry to add to the bad news, but many years ago now I had a friend whose job it was to locate images used like this. Disney's legal team employ lots of people to do what she did & their legal team are a well oiled machine!

I wouldn't go there at all & id get a refund from the company you've used to do your logo. I suspect they wouldn't like their business to be reported to Disney

unfortunately I lost contact with that friend or I'd ask her to give you her opinion. But I can hear her saying 'come on, you put it on a chat site & everyone knew who the character was'

sorry x

Copyright infringement put aside, it's just not great design.
It's way too complicated as a logo, and for a decluttering business, it's definitely not appropriate.
Your branding should be clean, simple and minimalist.
I'm also really not sure about your business name - it's all about you where it should actually be about the customers' outcomes of using your services.

Have to agree with the majority. This is a copyright lawsuit waiting to happen plus I would never use a company that had this kind of branding. It looks cheap and unprofessional.

Honestly you could knock up something better yourself in Canva. The knock off princess thing is pretty low rent. Go for something simple and classic.

i agree about the massive copyright issue. I do various kinds of crafting and see what other people will offer in terms of disneyesque stuff which wayyyyyy contravenes copyright, especially with the company name. Really do not do it.

Dress is wayyy too similar to Disney. I know its already been said but before I'd even read the comments I looked at the picture and thought 'that's major copywrite infringement' from the pose to the colour, dress and hair style. Changing the face only will not make a difference.

It wasn't jokey and I'm sorry that you are so poorly.

What i meant was you need to know your market. Are you at the Harrods end - looking to clean in places like Mayfair, offering discretion, cleaning of specialist items like Agas etc or are you more mainstream like B&M? Good quality, no frills, quick and cheerful friendly service?

Now think of their logos. Harrows is gold and green and swishy lettering. B&M is orange and blue, bold and clear. Neither is a good or bad brand. Harrows sell less at a higher price, B&M sell more to more people at a lower price.

Neither are a value judgement on the brand. I just meant your marketing needs to be clear which one you are so that you attract the right clients and convert into leads and sales. X

1. Copyright - as above. Copyright would be a problem with a image such as this.

The rest don't matter as the copyright is the most important thing... but

1. Serif, swirly, fonts are bad for most logos as they are difficult to read. Especially on a colour background.

1. 'Sweeping beauty' may encourage creeps who want a "hot cleaner".

Of course they've sid that, they don't want to start again, plus you're the one at risk of getting sued, not them.

Take a moment to really imagine that letter coming through your door, your house at risk etc. The years of stress and the worry in the pit of your stomach. It's not worth the risk.

And others have said, it's not really a logo that you can print up and replicate. People won't see it without the text and think of your business. If they really won't rework it and you don't want to confront them then I'd prefer to eat the cost. Or ask them if they are happy for you to send the logo to Disney with their name on it and get their opinion directly....

Are you jn the awkward position that this designer is a friend or a friend of a friend?

A much simpler logo would work better - are the company trying to make it so detailed so that they can charge you more?

Disney are constantly sueing small businesses on etsy!

Dark Gold.
I'd worry about that image too, especially along with the name.

The company are very well known and popular and are very strict about copy right laws etc!

No, they're not.

That design is a massive copyright infringement. And out of them all, Disney are especially known for being litigious. Just google it...there are hundreds of stories of tiny businesses being aggressively threatened with litigation for copyright abuses, by Disney.

I mean, you might be lucky and be fine. And in reality, if you were unlucky you'd never be actually sued, you'd just have a bloody scary letter and would have to change your business name and imagery. But really, it's not a risk I'd want to take.

Also, a quick google shows loads of Sweeping Beauty Cleaning Services. I would go for something a bit more original and with no risk of copyright!!

And I'm really sorry, reading that back makes me sound like a cow takng pot shots, I'm absolutely not meaning it that way, im sorry that it's coming across really rude, I'm really not normally, just messaging between tasks and didn't take time to read it. I honestly mean it constructively. Everyone has space in the market, you just need your advertising to reflect that xx