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Being asked for a trust pilot rating on my husband’s cremation!

57 replies

Completelydonechick · 18/06/2024 16:33

My beautiful husband was cremated on 13th May, following the short and devastating effect of cancer.
I was shocked today to receive a marketing request from the crematorium, asking me to write a review and star grade my experience with them, to enable others to make an informed choice! AIBU to say that this is completely unacceptable! I know we live in a market led world, but when a loved one dies, the disposable of the body options are somewhat limited. It isn’t Amazon! I wasn’t thinking about checking ratings, I was thinking about how to lay my husband to rest in the most respectful way possible without losing my emotional sanity.
I did send back a very curt reply, requesting that they never contact me again. Maybe I should have left a 1-star review, saying that I wished that I had never needed to use the service due to me not wanting my husband to have died.
What is happening in this crazy world! Where everyone is accused of being overly sensitive and yet this kind of practise is okay! Or am I being overly sensitive? I am obviously not in the greatest headspace atm!

OP posts:
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IsawwhatIsaw · 21/06/2024 20:36

Sorry for your experience.
a relative died recently, we chose Direct Cremation. The Funeral Directors told me they’d let me know the date of the cremation so we could have a few private thoughts on the day, also let me know when her ashes and wedding ring were ready to be collected.
i phoned today as I hadn’t heard, turns out she was cremated 16 days ago and her ashes have been ready for collection for a couple of weeks. They couldn’t confirm at first that they had her ring. Grudging apology.

muddyford · 19/06/2024 05:55

Completelydonechick · 18/06/2024 22:33

I am so sorry that you are needing to go through this, and that type of marketing is abhorrent. I refused to go with the Co-op funeral service due to the fact that they had a marketing plaque on the roundabout at the hospital. It is just so tacky and thoughtless at a time when you expect the opposite! I wish you strength for your husband xx💐

The irony is that both my cousins and DH's are funeral directors, in two different counties. I can't imagine either of them doing such an insensitive thing. I am genuinely touched by the caring response of Mumsnet. Thank you.

StripyHorse · 18/06/2024 22:38

Knittedfairies2 · 18/06/2024 17:19

I'm sorry OP; that does seem very insensitive.

had a leaflet after my dad's cremation asking if I wanted to use any of his ashes to make jewellery. I did not.

They 'covered' the ashes jewellery/ memory bears etc. in the meeting we had to arrange my dad's funeral there. I know some people find these a comfort, but it felt a bit crass that they were trying to 'upsell'.

Completelydonechick · 18/06/2024 22:33

muddyford · 18/06/2024 17:35

My DH is very frail with cancer. We received a leaflet from a recently opened crematorium with 25% off a funeral.

I am so sorry that you are needing to go through this, and that type of marketing is abhorrent. I refused to go with the Co-op funeral service due to the fact that they had a marketing plaque on the roundabout at the hospital. It is just so tacky and thoughtless at a time when you expect the opposite! I wish you strength for your husband xx💐

OP posts:
FuzzyStripes · 18/06/2024 21:03

I’m sorry about your husband.

I wonder whether you were so distracted that you didn’t realise giving you consent for some marketing. Objectively I can see how reviews help some people to decide on things and many people plan their own funeral, so are possibly in a different frame of mind when researching. I would have thought a longer timeframe would be more appropriate and only targeting people who understood that they were giving their consent to feedback.

RedHelenB · 18/06/2024 20:59

BlondeFool · 18/06/2024 16:35

That's absolutely shocking!!! I'd email the CEO. It's so insensitive.

So sorry for your loss 💐

This.

Ihopeithinkiknow · 18/06/2024 20:57

My partner died in February and was cremated and this would have definitely made him laugh if I got asked to leave a review for his cremation lol so I would have tried to come up with the most ridiculous review ever. When arranging his cremation the funeral director told me that they will take copies of his fingerprints which I could purchase for £25 and I burst out laughing and said bloody hell you can't upsell to grieving people lol he looked really embarrassed so I had to try and lighten the mood and we ended up having a good laugh (sounds weird I know but if I didn't laugh I would only cry a lot) anyway when I went to collect his ashes I got his fingerprints for free so that was a bargain lol. I'm so sorry for your loss and that you even got asked to review this and I would love to know who thought it would be a good idea

VerityUnreasonble · 18/06/2024 20:42

I had something similar after my Dad died last year.

Except the letter they sent me to ask for feedback they hadn't bothered putting a stamp on, so I ended up having to pay for postage.

I was getting lots of stuff about the estate so thought it might be something important. I was pretty pissed off having to spend time and money sorting out paying for postage to get this mystery letter delivered only to find out it was that.

Nigellasstickytoffeepudding · 18/06/2024 20:03

Meh, it's a service you pay for like any other. They deserve to know if their service is up to par no?

Barney60 · 18/06/2024 20:01

YANBU and SO sorry your going through this awful time having lost your husband, i totally get where your coming from , been there.
Just be kind to yourself , one day at a time, one foot in front of the other, the hurt sadness and pain believe me gets easier over time, but never goes away, we learn to live with it rather than get over it. Be aware you are very sensitive at the moment, but your allowed to be.
I had some horrific things said to me.

Bjbbjb · 18/06/2024 19:57

It's objectively insensitive to ask you to complete the review so soon and of course YANBU to be feeling like this.

Overall though, I think something it's more important that something like this comes recommended or is reliable for peace of mind.

As you say, it's not Amazon. If it were just some stuff you'd ordered that didn't much matter, you'd get over it if it wasn't up to scratch. If a loved one's service goes smoothly, and everyone involved is professional and sensitive, when there's little time time to make choices or think straight, that's got to be worth something.

Miyagi99 · 18/06/2024 19:50

I think they should have asked if you were willing to receive an email regarding feedback face to face not send it out automatically.

Topofthemountain · 18/06/2024 19:49

That is really insensitive.

Is this something happening now that many crematoriums are no longer under the local council but are run by private firms? My local one is still under authority control but a relative's funeral elsewhere in the country the crematorium was run by a private firm. When you make a business from a service the latter is lost to the former.

Miyagi99 · 18/06/2024 19:48

MabelMaybe · 18/06/2024 16:37

Enable them to make a choice? What other crematoria options are there? I'd complain. A local paper would be interested in this; I doubt you'd be up for an interview but if someone could let them know on your behalf they'd investigate.

There are lots in my (reasonably rural) area. At least 4 I can think of at the top of my head, probably more.

Hotgirlwinter · 18/06/2024 19:37

I don’t think this is appropriate at all.
im sorry for your loss OP

Hatfullofwillow · 18/06/2024 19:37

It doesn't take much to show a little compassion and thoughtfulness to the bereaved, those things do stay with you. Unfortunately gross insensitivity does too. I'm sorry you had to experience that.

InSpainTheRain · 18/06/2024 19:34

I am so sorry for your loss OP. That's shocking of them to ask for a review like that. I was asked to review the service from the funeral director i used for my dad, but they warned.me the letter would be coming and they waited 6 months after the funeral. It was just about any improvements they could make rather than a trust pilot review though. Sorry you went through that.

ALongHardWinter · 18/06/2024 19:30

I think this is totally insensitive of them. Sorry for your loss.

rokaaroundthechristmastree · 18/06/2024 19:11

Reminds me of when my mum died (early 50's and me early 20's) and upon going to the care home to clear her room, 12 hours post death, the Nurse in charge asked me to fill out a survey about how well the care home had performed!

I refused.

LlynTegid · 18/06/2024 19:00

Sorry for your loss and the added pain this has brought you.

Trustpilot is about as unreliable a source of reviews as you could get in any case.

coldcallerbaiter · 18/06/2024 18:55

Meraas · 18/06/2024 18:41

I think this is the thing, some will want to leave a review, some won’t, both are valid choices.

It is a service that is being provided and other people might benefit from your opinion on it when choosing theirs. It’s optional.

rkahic · 18/06/2024 18:42

I’m struggling to think of a more insensitive request at such a time, truly unbelievable

Meraas · 18/06/2024 18:41

daffodilsandredwine · 18/06/2024 18:32

I'm sorry to hear this. My husband died and was cremated just before yours - and I'm still in deep shock. BUT - I more than happily filled out the feedback form and wrote a Trustpilot review.

We all handle things differently but the funeral director was absolutely brilliant with me and with the kids. He did an excellent job - and deserves my appreciation. And I picked him based in part on other reviews.

Salaries, new business, everything is dependent on reviews nowadays. People are quick to write in with complaints for even small things - so it's just the flip side of that. My own salary is affected by reviews and feedback - so I always appreciate it when people take time to do it.

I completely understand that you didn't feel that way. And having been through the hell of cancer ... and losing him - and of having to deal with the funeral, (and I really didn't want to do that so the help offered was invaluable), I have some experience of this.

Sending hugs OP - this is hard. X

I think this is the thing, some will want to leave a review, some won’t, both are valid choices.

LizzieBennett73 · 18/06/2024 18:40

I wish I'd been asked to write a review on the funeral director that my sister insisted on using when our Dad died. She works on a supply basis for them but my goodness trying to arrange things was like pushing water uphill with a fork. And it was horribly distressing having arranged a direct cremation that they then told my sister when and where it was - something I had really not wanted to know. I am still furious about it.

The only blessing is that they've still not sent the bill for the interment of his ashes.... it was last June Hmm and I'm certainly not reminding them.

That is so horribly tactless, though OP and I'm very sorry for your loss Flowers

PervyMuskrat · 18/06/2024 18:37

Sorry for your loss x

Was it the Co Op? They did similar for my mum’s cremations last year 😡

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