I've noticed among most people I know both irl and on Facebook and work clients etc, it's now the normal to have like 3 holidays a year . And I always goes on fb / insta Some people I know have already been away both feb half term and Easter. It's abroad as well, not just UK. And when it is the UK it's always the more brag worthy locations like posh parts of Cornwall, and north Devon etc and in swanky accommodation
And I think it is more since covid - unless it was just my social circle it seemed that most people went once a year if that
I think social media plays a part as well , then others can see how well they're doing when they're tagging themselves at their 3rd fancy exotic location this year
I dunno maybe holiday bragging has always been a thing and I've not noticed. I'm guilty of it too tbh, I'm lucky enough to have been to some cool places in the last year or two and I've posted online not Gona lie 🫣