Alcohol in pudding not clearly displayed

Alcohol is a drug?

It's the 'taste the difference range'

They need to do SOMETHING different to it so I would expect alcohol or another strong flavour so it stands out taste wise

I can't believe those arguing for dairy and alcohol to be treated the same. Alcohol is a drug. It should be very prominently in the description on the front. I missed it too, OP, could easily have given a spoonful of this to a child.

In the case of this particular product it even says contains alcohol on the front too, what else do you suggest!

I can understand you missing it in the shop, but to have missed it again when you reviewed the pack before emailing Sainsbury’s….🤦‍♀️

It’s somewhere between 3.5% and 1% alcohol, so probably less than half a teaspoon. I don’t think it would be any sort of health issue to give them to under 18s, which is probably why it’s not mentioned.

I agree it should be in bold in the ingredients though, so that people who avoid alcohol for whatever reason can identify it easily. That said, it does say the sponges are soaked in coffee sauce and coffee sauce does often have alcohol in it.

If you have special dietary requirements (regardless of whether that's religious, allergies, preference etc) the onus is on YOU to check the ingredients.
DD has a dairy allergy. We check all packaging of everything; you wouldn't believe the products they add dairy to. That includes e.g handwash, wine (she obviously doesn't drink but when I was breastfeeding I had to avoid all dairy), etc.
Next time just check the packaging properly. They can't put warnings on it for absolutely everyone; can you imagine.

Crazy

So the words “contains alcohol” would not make you expect the product to contain alcohol?

There couldn't have been any significant amount of alcohol otherwise they would need to restrict the sales eg no under 18's. It's like a sherry trifle, alcohol is too low to need to declare. Yes like with any food preference or allergy you need to check the ingredients, many food are cooked with alcohol

Why?

From the pics posted it's not as clear being white type as the darker type nearby.

Maybe it's clearer on the actual packaging?

Sponge, mascarpone, topping-obviously along the lines of tiramisu which usually has alcohol in.

It is on the front clearly.

It DOES say contains alcohol on the front <<sigh>>

In a cold chocolate pudding dessert with mascarpone, it is unlikely to be cooked enough for the alcohol to evaporate (if at all) - OP could obviously taste it.

I've got a nut allergy and it's rare it's on the packaging unless it's an obviously nutty product, so the onus is on me to check the ingredients thoroughly. I think you've done all you need to do tbh.

It IS on the front ….

Ive looked at packet on line and if you were shoping in store i dont think i would expect that product to contain alcohol. I'm veggi so when I'm not sure I do check ingredients but some things you think are fine and randomly have bacon in, or similar when no hint on packet ( have got better now). So I don't think you were BU although I guess in sainsburys eyes it's your bad for not checking. Hopefully they make it more clear on description!!
As others say alot of ppl don't like the taste of alcohol. I drink a little but I hate the taste of it desserts and if I bought that I would be really upset my pudding was horrible when it looked like a chocolate mousse on the label.
I can understand why you were extra upset

Yes of course! It's totally unhinged. I'm all for apologising when wrong but its a company, not a person.

You don't email sainsburys to say "Sorry! I can't read properly". For one thing, they wont care. Secondly, they have a huge customer service team - its not one person who will remember OPs email, got sad because she had emailed them a couple of times and then cherishes an apology.

Also, and I'm firmly onboard the "read the packaging side of the argument" but OP didn't notice it, so maybe she has a point it needs to be clearer on the front of the packaging 🤔

@LunaNorth loved your post at 7.28

I'm 8 years sober and I get why you are upset, but honestly cooking destroys the alcoholic part and leaves only flavour. I don't think there anything else they could actually do. Also, gently, If I am concerned, I check the ingredients list ..

I wouldn't say this is pretty clear, tiny writing in a colour that almost blends in to the background , I can see why this has been easily missed by a few people. It could be more prominent on the packaging for sure.

Congratulations on your sobriety OP.

That's why there's a designated level though - there's alcohol in orange juice.

If this product isn't alcoholic enough to cause an issue for driving or giving to children etc then anyone who wants to fully avoid alcohol needs to read the ingredients like anyone else with a dietary restriction.

Unhinged? For admitting that you made a mistake? The OP has sent multiple emails, has been compensated, and started a MN thread for an issue that doesn't actually exist. People are very quick to complain but seldom apologise when they realise that they are wrong.