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Original poster

To ask if ASMR fingernail tapping on products annoys you?

59 replies

ChuckGarabedian · 27/03/2024 23:03

Lighthearted but wondering if it’s just me. Was watching an ad for a perfume supplier on Facebook. Someone was unboxing three bottles and in each case drummed their fingernails rapidly on the side of each box, then on the glass bottle. I know that ASMR trend is nothing new but it’s fecking everywhere and I find it really irritating 😅 Scrolled through the comments below the video but no-one else seemed to be similarly irked by the tapping. Perhaps I’m just a grumpy millennial… anyone else in that club?

OP posts:
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PoolHog · 28/08/2025 05:05

Also the teeny weeny fuzzy microphones and the putting the product against their hand as if it helps with focus when they don’t keep it still for five seconds anyway.

PoolHog · 28/08/2025 05:04

AffIt · 27/08/2025 16:46

The wonderful German word for this is 'fremdschämen' - literally 'foreign (second hand) embarrassment'.

Language of philosophers.

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Oh, that’s perfect!

AffIt · 27/08/2025 16:46

PoolHog · 27/08/2025 06:41

I feel embarrassed for them, jumping on a bandwagon. Like those posts where they say ‘she doesn’t know it yet but…’ and ‘to the 40 year old woman who…’ 🙄

The wonderful German word for this is 'fremdschämen' - literally 'foreign (second hand) embarrassment'.

Language of philosophers.

Account734 · 27/08/2025 16:42

It annoys me intensely, I can't stand it!

typicaltuesdaynight · 27/08/2025 16:34

Yes no need for it

RuthandPen · 27/08/2025 16:32

TheSolstices · 28/03/2024 08:09

Explain the product waggling? I’ve obviously only just started noticing it, but it’s mystifying and terribly annoying!

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I don't get it either, but it is spectacularly enraging. Something kept bobbing up on Instagram where a model kept waggling a tube of some age-defying nonsense next to her expensive cheekbone, and it made me feel murderous.

mondaytosunday · 27/08/2025 16:32

Hate it. Also the repeated tapping on things for emphasis.

ImAlwaysknackered · 27/08/2025 16:30

Infuriating.

PoolHog · 27/08/2025 06:41

I feel embarrassed for them, jumping on a bandwagon. Like those posts where they say ‘she doesn’t know it yet but…’ and ‘to the 40 year old woman who…’ 🙄

WonderingWanda · 27/08/2025 06:35

Yes I hate it too....almost as much as I hate the cutesy hand under the chin thing that women do at the end of a video or when they are having their photo taken...like they are framing their face, I don't get it??

beachcitygirl · 27/08/2025 06:33

I could kill. It’s hideous & they all do it - aaaargh

MADDMaddie · 26/08/2025 05:59

I refuse to buy anything where someone is tapping their nails. It’s annoying as f….

Marine30 · 28/03/2024 11:00

It’s very odd - but my 14 year old daughter laps it up. Her favourite is some Dutch girl who whispers all the time. She says it relaxes her. She’s listened so many times she picked up a bit Dutch - silver linings 😂

NashvilleQueen · 28/03/2024 10:57

I hate it but do enjoy a video of an animal eating crunchy things. So a Labrador with a carrot or a raccoon with grapes.

RedPony1 · 28/03/2024 08:58

ASMR videos make me rage too!! Hate all of them, makes me so angry.

The same for Yoga, slightly unrelated, but i tried it for a few weeks and the music they used to "relax" actually made me rage so much. My idea of relaxing is putting on rock music and going for a spirited drive 😂

LynetteScavo · 28/03/2024 08:36

So, so, so irritating! Almost rage inducing. Easter Angry

VenusClapTrap · 28/03/2024 08:21

This is a whole new world. Never heard of it, so I googled and watched a video. I neither liked it nor found it irritating; just boring.

TheSolstices · 28/03/2024 08:09

NeedANewOne25 · 28/03/2024 08:06

Nail tapping, product waggling, phone posing, prancing about with the product, pointing at text popping up around the screen, they all are supremely irritating. I’m glad you mentioned the nail tapping OP as I thought it was just me. I am happy to be told I’m grumpy but my heart sinks when ads with brands I like start doing this. 😂

Explain the product waggling? I’ve obviously only just started noticing it, but it’s mystifying and terribly annoying!

NeedANewOne25 · 28/03/2024 08:06

Nail tapping, product waggling, phone posing, prancing about with the product, pointing at text popping up around the screen, they all are supremely irritating. I’m glad you mentioned the nail tapping OP as I thought it was just me. I am happy to be told I’m grumpy but my heart sinks when ads with brands I like start doing this. 😂

TheSolstices · 28/03/2024 07:41

The ones that enrage me (cosmetic ads coming up on Instagram), are the increasing numbers where the model, applying different products in closeup, then holds the bottle/tube up to her face and then waggles it slightly side to side.

I assume there’s a point to this, like it’s supposed to direct the eye or something, but it makes me unreasonably cross. It’s like cosmetic ads jazz hands.

Elebag · 28/03/2024 07:35

I don't watch the tones with much tapping.
My favourites will always be the Gentle Whispering origami and make up videos.

Perfectlystill · 28/03/2024 07:33

So I googled ASMR and the first video that came up (was by NBC and very good) said only one in five 'get' it.

That means 80pc of us don't, and I am very definitely in that majority.

NotTerfNorCis · 28/03/2024 07:22

Just Googled for an ASMR video. It turned my stomach. Couldn't get away from it fast enough.

PrimalLass · 28/03/2024 07:12

Yes

EasterEgger · 28/03/2024 07:11

Smidge001 · 27/03/2024 23:45

Please tell me what ASMR means... I am clearly old and out of touch

It's a sensory thing that some people have and some don't.
It creates for me a really intense relaxed and euphoric feeling and sort of tingle down the back of my spine, I feel really tired like I could fall asleep.
I used to get triggered a lot by certain people's voices e.g talking quietly, usually teachers helping me solve a problem. In work for some reason certain people trigger it as well.
I don't get asmr as much from the videos more a mild version of it, but I don't mind them.

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