To wonder how they afford to stay at home?

I think it’s a lot of the time (depending on who it is), they’re ticked up to the eyeballs - certainly the case when I was their age (not me, others). Prime example is one of our best friends - massive house (interest only) new car (leased), fancy holidays (credit card). Guess who is lending him £9k for his tax bill - us in our ex LA home. Smoke and mirrors.

Yeah, this was my immediate thought too.

Also, they are a self-selecting group - people who don't have that kind of wealth are too busy working to fanny about making TikTok videos.

Have not read the full thread, but doubt most influencers are making an awful lot. I think it's like a pyramid where the few at the top earn loads, and the average "mum TikTokker" is probably getting very little if anything, other than an ego boost and something to do.

Why?

They are home with their kids making money?

I genuinely wonder this too. Women in their 30s, 3 kids, private schools x 3, all immaculately dressed, house immaculate, holidays abroad on every school holiday, weekends away, new clothes every week never wearing the same thing twice, new cars! The list goes on!

We have a higher than average household income (looking at the stats it is twice the uk average) and I feel like we can afford f all 😂
I can only think that it is social media which is providing the lucrative extra income and goodies (like clothes and make up) which allows the money to be saved for houses / cars. Because ultimately there are some things which cannot be faked.?
A lot of these women do have footballer partners so on a 5k+++ salary a week provides a great life.

Just to give you an idea my sister is a tik tokker she is on it constantly. She's become very obsessed with it and Instagram and buys so much crap off it and constabtly moaning about how she looks, what she needs to wear etc. She has parcels daily arriving. She spends at least 8 hours a day filming and editing and getting frustrated. She earns around 2k a month and she's doesn't have a massive following

It’s baffling to me that someone would find a 20something SAHM who posts on TikTok anything other than pitiable.

If influencer with kids probably they’re getting money of collaborations and from the views they get from selling the private life of their kids

I remember a lady doing a video that showed many of the show homes were filled in IKEA or other such places. Blew my mind people could be so good at making things up.

This is the estimated earnings of a cleaning Tiktoker I watch. It's fucking flabbergasting how much money you can make on social media if you market yourself well and find your niche.

They make a lot of money.

Also depending on where someone lives makes a huge difference.

My 2 bdrm condo in Toronto was 700k. I have a big mortgage and the cost of living here is one of the highest in the world.

If I moved to the prairies or Nova Scotia I could buy a bloody mansion.

Multiple reasons. A lot of them live in cheap parts of the USA and own their home so no rent, or their partner is twice their age and has a very good job.
If in the UK they may live in a council house so rent is extremely cheap (someone I know is paying 500 a month for a three bed house with the council and someone else I know is privately renting a one bed shit flat for 900 a month) so that would massively help with the disposable income.

I'm in advertising and we deal quite regularly with influencers/content creators. The decent ones make a good chunk of money off it, you'd be surprised!
It's harder work than it might seem though as there's a lot of admin and comms with clients/agencies involved.

They can monetise videos now on TikTok if they have enough followers so through the creator fund they are paid even if they aren’t doing a paid partnership. It is very lucrative. They also have high earning partners I presume.

There’s a famous homesteading American influencer whose husband is CEO of a US airline.

Most likely benefit/tax fraud of some type.

Many of these influencers come from money (check out their homes) and so they can afford to not work or only work PT.

If your parents can buy you a home outright then it’s very easy to live on one income.

Not sure how "on one income" is such a mystery. There are incomes and then there are incomes. UK average salary is about 30 grand, so all it takes is one partner earning 60K (say 70 or so to account for the higher tax bracket) and boom, the other partner can stay at home and manage just as well as two average earners.

There are threads right here on MN by people lamenting that all their friends and family are on six figures, whereas they "only" earn 70 grand or whatever. Plenty of industries and demographics where that's the norm.

The UK is one of the most unequal countries in the western world. There's no point taking about an "income" as an abstract entity like that means something.

Their partner may have a well paid job, inheritance but also if they’re successful at YouTube/TikTok etc that is their company/job

Much of it is fake. Realistically how many influencers do you follow who only ever seem to go on trips to Blackpool pleasure beach and live in terraced houses?

They have to give the impression of being rich because otherwise people wouldn't follow them. They hire cars, film in their parent's houses etc

Influencers influence you to spend money. They’re rarely Mum next door types, they’ve created a lifestyle and get money through affiliate links / ads
they must work all the time to create and stay relevant which sounds exhausting

Some of them are actually living in their parents home or homes but you don’t get to see those bits 😃

I was a SAHM for 11 years whilst our DC were young mainly because we couldn’t afford childcare and we had no family around to help out.

DH had a decent job, we had one car and holidays were one UK holiday a year. Never felt we missed out as I was there for every school thing, it was stress free if anyone wasn’t well, doctors appts etc were easy, we went out 4 days out of 5 to groups/clubs, great social life. I look back on that time very fondly now.

we got used to living on one salary so when I went back to work it felt like we had loads of extra disposable income which has been great for the cost of living crisis plus the DC getting bigger and more expensive, we have 2 cars now, take 2 holidays abroad a year but I would say day to day life is a bit more stressful juggling things

Successful vloggers can earn a very high income. There is a whole generation of teen parents who vlogged while pregnant and it became both their parents full time jobs. I've watched a few out of interest, they have bought their own homes, cars, multiple children, many holidays, and it is their full time job. It is all falling apart for most of them now as people realise the the implications of exploiting children and rates and viewers drop significantly the more wealthy and unrealistic their lifestyle becomes and when they stop being young parents.

Being an influencer /content creator is a job.

if you are watching the video they made, you are watching them work.

Of the SAH mums I know who live like that, it’s credit cards.

But credit card bills need to be paid, so I wonder too. 🤔

If you’re talking about “influencers” with a large following, they will have a substantial income from that…