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Anyone else irritated by the Lidl advert with the demanding child?

32 replies

Threewordname · 25/09/2026 15:23

Anyone else loathe the Lidl advert with the little girl demanding to know if her father has bought exactly what she wanted, while he smiles fondly at the spoilt brat as he anxiously assures her he's obeyed her orders? Or just me being grumpy?

OP posts:
didntlikeanyofthesuggestions · 25/09/2026 15:23

Sounds like woke nonsense

Thewonderfuldollypartonsbra · 25/09/2026 15:24

Thank god it's not just me

I have to mute it when that ad comes on

AnneLovesGilbert · 25/09/2026 15:25

She’s revolting. I don’t understand this recent trend for celebrating detestable behaviour. The stair lift one with the stupid child making her disabled granddad repeatedly go downstairs to get her stuff once she’s in bed is almost as bad. She’s got working legs and should be a bit more bloody organised.

Belladog1 · 25/09/2026 15:25

I've detested that advert from the get go. So irritating that she demands her cheese, her bread etc .... arhhhhhh

sherbetlemonade · 25/09/2026 15:27

I think we are supposed to feel admiration for the dad, who's actually managed to go shopping all by himself, and was even able to buy the right things.

Perhaps he needs some sort of medal for his achievement.
Confused

JingsMahBucket · 25/09/2026 15:50

didntlikeanyofthesuggestions · 25/09/2026 15:23

Sounds like woke nonsense

What the actual…?

whippersnapper55 · 25/09/2026 21:26

Yes! Hate that advert, the child is bloody rude and annoying!

hopspot · 25/09/2026 22:11

It’s awful. I thought the same the first time I watched it. The dad smiling indulgently while the child is rude to him. Ugh.

JMSA · 25/09/2026 22:13

Dreadful, I agree!
It is woke nonsense, as I think she’s supposed to be neurodivergent (specific food tastes). If not, she’s just a brat!

Ratherhaveacupofteaandabiscuit · 25/09/2026 22:22

Dreadful.

So many adverts are either normalising poor behaviour or just plain tasteless these days.

I miss the secret lemonade drinker.

OneJustPinkAnt · 25/09/2026 22:28

I hate that advert because she has so much makeup on it makes her look weird.

Kevinbaconsrealwife · 25/09/2026 22:33

Yep both me and DH can’t stand it either….

insightnumber9 · 25/09/2026 22:35

Not seen that one but the one that really raises my blood pressure is the one where a bunch of bratty children who can’t act lecture us about saving water

BotterMon · 25/09/2026 22:42

insightnumber9 · 25/09/2026 22:35

Not seen that one but the one that really raises my blood pressure is the one where a bunch of bratty children who can’t act lecture us about saving water

Came on to say that one gives me the rage.

Yep can't stand the Lidl one or the one where she makes her grandfather use the stairlift numerous times as she's forgotten things.

PrettyLittleRose · 25/09/2026 22:43

Ooooh, not seen this. Anyone have a link to it?

trekkiemonster · 25/09/2026 22:47

Not seen it but my current hate is one that keeps coming on the radio that goes ‘TRAIN TOILET DOOR DIDNT LOCK’ arghhhhh

OneJustPinkAnt · 25/09/2026 23:46

insightnumber9 · 25/09/2026 22:35

Not seen that one but the one that really raises my blood pressure is the one where a bunch of bratty children who can’t act lecture us about saving water

Meanwhile the vastly overpaid CEO's of the water companies don't sort out the massive amount of water lost through leaks....rant over.

SorryforyourlossMoveon · 25/09/2026 23:49

Dreadful advert. The child doesn't even say thank you and both parents gaze indulgently at her.
Drives me mad.

SirChenjins · 25/09/2026 23:55

Agree - it's one of the ones I either switch off or mute. The ad is not even slightly funny, I'm not sure where they were going with it.

NigellasNeck · 25/09/2026 23:55

I haven't seen it. I hate so many adverts though. The one with mouths on foreheads 😡

Threewordname · Yesterday 15:35

PrettyLittleRose · 25/09/2026 23:29

I assume it's this advert?

s

Yes! Grrr!

OP posts:
concertinacornflake · Yesterday 15:41

It's just an advert. The premise is set up to showcase that you can get everything. It's not meant to be a portrayal of model parenting.

concertinacornflake · Yesterday 15:44

Ratherhaveacupofteaandabiscuit · 25/09/2026 22:22

Dreadful.

So many adverts are either normalising poor behaviour or just plain tasteless these days.

I miss the secret lemonade drinker.

Yes, ads were so much better when they featured people being sexually harassed, people being slapped or women doing all the housework. Bring back the good old days!

elgreco · Yesterday 15:47

I hate this add too.