I love blogs, YouTube, Instagram etc but sometimes do wonder what's in it for the brands especially regarding blogger events.
Straight up reviews of things they get sent I totally get- they try things on/ use a face cream, wax lyrical about how great the thing is, people click through and buy said item. Straightforward advertising. No problem with that at all.
But when a blogger is invited to a dinner, or night away at a hotel, or a movie premiere by a brand I just don't get what is worth the expense? From the blogger perspective they get a night out and a goodie bag and maybe even paid to attend. But what does the brand get in return? A brief tag on an Instagram pic, some photos of beautiful place settings at dinner......but not necessarily sales?? These events must cost thousands to put on.
Hopefully someone with some knowledge about these things will enlighten us!
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999 replies
homebythesea · 07/11/2017 15:01
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