Re #’s personally if something has been given for free I like #gift - it’s clear and unambiguous.
Paid Partnership in the top bit also v clear.
Collaboration is rather woolly imo.
I imagine the Paid Partnerships expect a minimum number of views - I’ve noticed Inthefrow (whose life is one big Paid Partnership) is very angsty at the mo about people not seeing her pictures and is going on about it in her stories almost daily so I imagine she’s under pressure from the brands. I do find her a little tiring if I’m honest - on a freebie holiday with one brand and whilst there doing endless Paid partnerships for others whilst going on and on about how hard her and her boyfriend are working to take the pictures.
Most “proper “ jobs are a damn sight harder!! (Midwifery for instance as I’m sure MOD will agree)