Sam Cam's Celine - what do you think?

[LtGreggs]

So Samantha Cameron has launched a clothing label. I've just had a look and I really like it - looks potentially very wearable. What do you reckon?

www.cefinn.com

(Can't see another thread about this - apols if I'm repeating)

[Iamastonished]

Nope, not for me. And way out of my price range.

[Floisme]

God dammit I quite like some of it.

[Ponks]

All looks a bit dull to me. And she obviously likes a high neckline.

[ohgoshIdontknow]

Boring. Too expensive. And annoying that this greedy woman is trying to make money out of her name.

[rocket74]

I wouldn't buy anything that means putting money in the Cameron's pockets. Fucking scumbags.

[MsUnderstanding]

Dull. And I wouldn't buy anything even if it wasn't so boring out of principle.

[Ellapaella]

Dull dull dull. Expensive du.

[Ellapaella]

Expensive dull that was meant to say. And that red suit...Bleurgh

[MsUnderstanding]

Politics and fashion just don't mix. It ain't going so well for the Trumps....

[YakiUdonYumYum]

I won't be contributing to the Camerons' income. It's also dull and expensive.

As an aside, budget holidays?!?! For a lot of folk, that's also known as a holiday

[BuffetOnABudget]

It all looks a bit dull, doesn't it? I quite liked the high necked midi dress though (but I do have very 'safe' taste) It's quite expensive - Hobbs, LK Bennett, Boden etc seem to have similar styles for less.

She's already been featured in her sister's magazine www.vogue.co.uk/article/samantha-cameron-launches-new-fashion-label-cefinn

[SouthWestmom]

I've just looked up her credentials in case I was being unkind. Possible dressmaking course at number ten and ambassador for British Fashion Council.

It's just, who would buy something because it's a Samantha Cameron? It's a bit sleb perfume really.

[TreeTop7]

My office is really hot, so some of the high-necked long-sleeved polyester stuff would not be comfortable for work.

It's a bit pricey.

I like the colours.

I don't have the ankles for culottes.

It's aimed at at working women but one of the models looks like a young teenager. I thought that it might have been the Camerons' older daughter at first.

[DonkeyOaty]

Noeuf I sniggered at your Mr Benn comment. Hurhur.

[SouthWestmom]

Thank you Donkey, I was quite pleased myself

[Nettletheelf]

The stuff isn't terrible, and I like a high neck as much as any other flat chested woman, but those funnel necks look a bit strangling and the stuff is quite ambitiously priced for polyester viscose, I think.

[TheDowagerCuntess]

I really like it. Won't be buying it though - too expensive me too much of a faff to order online, and return overseas if it doesn't fit well.

[KoalaDownUnder]

It's Zara at inflated prices

My thoughts exactly! Yuck.

£300 for a zip-up khaki jacket?!

[DameXanaduBramble]

Budget holidays my arse. Is that supposed to make me feel sorry for the poor, hard done by, lamb?

[user1471503992]

It's quite bland, until you look at the prices and your jaw hits the floor. The high necklines are awful - and the website spells 'culottes' wrong! And calls them 'maxi cullottes' - which I always understood to mean full length, like a maxi dress - which these aren't!

[Iamastonished]

"My feeling is that the price points are a little too high"

A little
We aren't poor, but I think those prices are very high.

[LanaorAna1]

Were I a banker possessed of a saucy polyester fetish, six foot and bone thin, I might like it.

She's apparently put a lot of trouble into making the clothes very easy maintenance, which is a plus, until you realise that means artificial fabric, which is not.

I like the idea she's spent time researching what works shape-wise but I can't wear clothes cut for men-women so I'm out.

[SirSidneyRuffDiamond]

But surely that depends on what brands you are comparing it too. LK Bennett, Reiss and similar are in the same ballpark, or a little lower. Ergo if I were buying those brands I would feel that the Cefinn price point is a little too high, unless they offer a better fabric or construction. If however the quality it on a par with Zara then of course the Cefinn price point is a lot too high. I haven't seen Cefinn in the flesh yet so assuming a high end high street finish then yes the prices may be a little punchy, but not wildly so.

It is not about how much you individually are prepared to pay, but what the marketplace can support.

[Iamastonished]

It depends on how much money you have as well. £270 for a dress is way, way out of my price range, therefore it is expensive. I don't generally pay Primark prices BTW, but I don't look at places like LK Bennett or Reiss for clothes.

[SirSidneyRuffDiamond]

That's just my point. It's expensive to you, but maybe not to the target market. The same is true for cars, make up etc. The key to a successful business model is set your prices at the right level for your target market and target profit levels. Get either wrong and the business will fail.