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Tell MNHQ what you think of the idea of us campaigning with BEAR for changes in food packaging

91 replies

MichelleMumsnet · 27/10/2015 13:15

Three weeks ago, BEAR asked Mumsnetters for their views on a number of questions about what mattered to them when it came to buying snacks for their children’s lunchboxes. Over 900 of you responded (thank you!), and the research showed that 9 in 10 respondents are concerned about the amounts of highly processed ingredients in children’s fruit snacks, and that over half were unclear about what fruit snacks counted towards their child’s 5-a-day. What came through most strongly was that 3 in 4 want fruit juice concentrates to be declared on front-of-pack. BEAR's explanation of concentrates is that they 'are fruit juices that have been boiled at a high temperature down to a syrup, removing water and flavour, and then reconstituted later adding water and flavour packs, stripping out a lot of fibre and leaving more processed fruit sugars’.

The labelling of concentrates on front of pack is already compulsory on fruit juice packaging in the UK www.gov.uk/government/uploads/system/uploads/attachment_data/file/192357/fruit-juice-si-20130425.pdf, but this doesn't apply to fruit snacks. BEAR wants to change that, and is lobbying the Department of Health (DoH) to address this. BEAR has asked if Mumsnet would like to co-sign the letter that will go to the DoH demanding this change.
So, we'd like you to let us know what you think. Should Mumsnet get behind a change in packaging that means that it’s compulsory for fruit concentrates to be declared on the front of pack?

Everyone who shares their opinions on this thread will be entered into a prize draw to win a £300 Love2Shop voucher!

Thanks
MNHQ

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MrPorky · 30/10/2015 15:45

Not overnight you don't.

BEAR, how much vitamin C is in your BEARpaws, compared to the fruit they started life as? Or a lightly cooked carrot?

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ItsAllGoingToBeFine · 30/10/2015 15:47

I'm interested too - is there any difference between concentration by high heat short time vs concentrating low heat long time

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specialsubject · 30/10/2015 19:01

if they won't eat a whole apple or a whole any other fruit, fine. But substituting with this pseudo version is, to me, utterly pointless.

not sure fruit is an essential, veg has vitamin C in it.

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MichelleMumsnet · 31/10/2015 12:29

Thanks for your input so far, everyone! BEAR has noticed that there were some questions and would therefore like to say the following:

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MichelleMumsnet · 31/10/2015 12:30

Sorry, posted too soon Blush .... BEAR would like to say:
"Thanks for the questions.

"It’s not time, but temperature, that affects the nutrients within food. In the same way that steaming veg is better at retaining the original nutrients and vitamins than boiling within water, it’s much better for fruit to cook it gently than to blast it at high heat. To give another example of this- sundried foods are nice and healthy. They’ve been baked outside by nature at much lower temperatures than you’d probably cook them in the oven- they’re actually left out in the sun for days or weeks. The only reason we don’t do it this way is that you tend to have to use chemical preservatives on sundried products to keep animals away which we’d never do- baking them the way we do also gives us much better control on keeping things clean etc.

"On your question MrPorky, the simplest answer is that raw fruit and veg is always going to hang on to the most nutrients- so raw veg would have even more vitamins than cooked ones, but cooked ones are obviously still great for you. Vitamin C in particular is one of the ones that tends to be affected by heat- a lightly cooked carrot would have less vitamin c than a raw one. Interestingly though, things like iron, magnesium and potassium tend to be higher in baked fruits.

"Overall, baking at low temperatures as we do means that we can hang on to almost all of the goodness that you find in the fruit that we started with. As with any cooking at home that we do with fruit or veg, there will be a slight impact on some of the nutrients, but overall it’s still crammed full, high in fibre, and very barely processed."

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EWLT · 31/10/2015 15:29

Answering the question would have been more useful

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Luckymum87 · 31/10/2015 15:49

Completely agree, I find it really hard to know just how good these snacks really are for the children

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SerenaVanDerWoodsen · 02/11/2015 21:07

I'm not sure why there is one rule for fruit juice and another for food. So I suppose I agree in principle that they should be the same.
However, I'm not sure it's something that Mumsnet should get behind. I think there are probably far more worthy issues. But then I don't feed my kids these types of snacks anyway as they like fruit. I suppose if they didn't I might be more supportive of this campaign.

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EDisFunny · 04/11/2015 19:53

Yes, I think it would be useful. I also think more education is required because there is a lot of misleading labelling.

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heheheheheheh · 04/11/2015 21:26

If BEAR are that keen to be up front about their nutrition info perhaps splashing "more sugar than a fruit winder" on the packaging of their yoyo rolls would be appropriate.

(Kellogg's strawberry winder: 37g sugar per 100g. Bear strawberry yoyo: 37.8g per 100g)

Both are junk food. Both contribute to dental cavities. Fortunately most mumsnetters are sufficiently well-informed on nutrition to see right through this cynical marketing ploy.

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heheheheheheh · 04/11/2015 21:33

And bear paws (49g sugar per 100g) have more sugar than haribo starmix (47g per 100g)!!!

I honestly can't believe they have the gumption to promote this stuff as healthy and try to get it past mumsnetters.

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Stillnoidea · 04/11/2015 21:34

No problem with mumsnet independently campaigning on food labelling - good idea.

Campaigning jointly with a manufacturer in what could be viewed by anyone with half a brain as a purely marketing ploy - rubbish idea.

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chumbler · 06/11/2015 06:50

I don't think that would help anyone understand what fruit concentrate is, if anything it's advertising a "natural sugar". We need total sugar displayed in teaspoons as this seems to be how everyone talks about sugar now.

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Mogz · 06/11/2015 08:45

I think that's a great idea, so many people don't know what concentrates are and may just see fruit concentrate and think that's it's just as good as whole fruit, so it'd be good to raise some awareness and have it on packaging in a clear place.

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kateandme · 06/11/2015 17:54

Nice idea but mumsnet is a huge setup and to Mr this is a bit blah t what u could put resources to.

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SaltySeaBird · 06/11/2015 18:08

I like BEAR products and they are my preffered treat for DD. We buy a fair bit and I have recommended them to others. But they are a treat rather than nutritional staple, and I'd rather she ate the actual apple.

If Mumsnet back the campaign, they are backing something that will benefit a paying advertiser they have worked with a lot this year. It would be a good PR success for BEAR and benefit sales.

That said, I think all food packaging should contain more information on processes and source of ingredients so consumers can make better informed decisions. Whether this campaign is too narrow to achieve this I'm not sure. I think the spoonfuls of sugar would be just as, if not more important.

As a diabetic I read food labels out of habit and while BEAR products do contain a lot of sugar, I'm far happier with DD eating them over a bag of haribo or a fruit winder for example.

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catdoodles · 07/11/2015 02:47

Well I'm happier knowing yoyos are made from just the fruit itself and have no added refined sugar, just the natural sugar from the fruit, even if it does equal the amount of sugar in similar less well thought out products.

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KeyserSophie · 07/11/2015 21:53

We founded BEAR back in 2009 because it really frustrated us that there were no snacks available for families that were made from real fruit rather than concentrates.

ha ha ha ha ha ha ha. Yes! When I think about the state of the world this is what I feel most "frustrated" about, so "frustrated" that I start my own company to address it.

Why not just say "with more consumer focus on sugar, we spotted a gap in the market to make a marginally less bad product"

For treating me like a fucking idiot, I'm now not supporting this campaign.

MN- I hope they're going to pay you to put your weight behind this. You shouldn't be lobbying on niche issues that massively benefit one producer.

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EWLT · 08/11/2015 09:02

Of course they're paying. MN was founded on a gap in the market and is a commercial enterprise too Grin

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Theimpossiblegirl · 08/11/2015 14:28

My kids would turn their nose up at ear products as they look a bit like hey are aimed at toddlers. Anything that raises awareness of sugar consumption is a good thing, but these are still very much a 'treat' food.

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Theimpossiblegirl · 08/11/2015 14:29

Ear products? Bear, obvs.
:)

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Ohfourfoxache · 10/11/2015 17:44

Yes please! There is so much evidence now that children's teeth are suffering because of "so called" healthy snacks that, as parents/purchasers, we need as much information as we can get.

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VaseandCandle · 10/11/2015 21:52

Fruit concentrates are not the only thing to watch out for. I'm all for more information on what goes into my child's food, but why focus on this above other ingredients? I get why BEAR want to, less so why it's a priority for mumsnet.

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CheeseAtFourpence · 10/11/2015 21:58

I think the more labelling the better. I was aware of what "not from concentrate" was after watching a programme on fruit juice. I avoid buying products made from concentrate, but struggle to know what is and what isn't. I don't buy fruit bars unless as a treat though - I'm conscious about the amount of fruit DD eats due to the sugars in it.

It's a minefield!

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MisForMumNotMaid · 10/11/2015 22:04

I feel that food labelling is bad and confusing. If mumsnet wanted to go all out and back a campaign it would be better from my perspective to broaden remit and look at wider food labeling and just one clear round of change rather than yet another piecemeal bit of confusing information.

I am a bit surprised about your description of from concentrate. I knew an apple was far better than juice or cooked/ pureed apple but didn't realise that the from concentrate juice is so different than just pure juice.

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