speedy, I haven't red the rest of the posts, but I really do think it's too early to try at 12 days to get a baby into GF's routines. I say this as a fan of her sleeping routines, which I believe do work but at a later stage. I think for the first few weeks, she needs to relax, and feed her baby on demand, without worrying about the clock. I had 2 mantras with both my DSs:
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feed on demand, and at least every 3 hours from start of one feed to start of next during the day, and
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if they've been awake longer than 1 1/2 - 2 hours, they need to sleep or they become v. over tired.
I would wake the baby somewhere between 7 and 8 am to start the day, then feed, then let the baby sleep, and wake her for another feed 3 hours later, if she hasn't woken for a feed already by that time (bet she has!). My memory of newborns is that for the first 6 weeks at least, all they do is feed and sleep, and if you try and feed every 3 hours during the day, you might get a longer stretch at night.
I found the most useful bit of the GF book was the chapter on Sleep, not the chapter giving the routines. It's easy to get obsessed by that bit. If you read and understand what she's saying in the sleep chapter, it all makes much more sense.
Nowhere in her book does GF say that a baby should be any where near sleeping through at 2 weeks! Also, nowhere does she say that you shouldn't comfort your crying baby at this age - she suggests that you listen to your baby when she first cries, and maybe wait a couple of minutes to see if they resettle, and if not, then respond. A baby's only way of communicating a need at this age is to cry. Her suggestions about leaving a crying baby are for much older babies.
Oh, and about the thumb - the day both of mine managed to get their own thumbs in their mouths was a day for massive celebration - it meant they could begin to soothe themselves. Neither of them does it anymore. DS2 had a dummy too until he found his own fingers to suck. He had it for about a month until he was 16 weeks or so, and hasn't needed it since.
You sound like a great friend, I hope your friend is beginning to cope ok - it is so tough with a tiny baby and all those self-imposed expectations.