So, Jack B**tard Wills has infiltrated my 9 year old ds who wants to spend his £100 birthday money on one of their hoodies....WWYD?

[DrNortherner]

I am TORN between saying it is a rip off, £80 or whatever for a hoodie is RIDICULOUS.

However, it's his money isn't it?

Thoughts please.

[quirrelquarrel]

Huge debates on TSR about JW.
The navy and pink striped jumpers and things are awful, I like some of the men's clothes and the skirts are nice...I get everything in the sale though. Wouldn't spend £69 on a top!!

When I was 9 my mum wouldn't have let me spend £15 on a hoodie...and I'd have been a bit scared if she'd let me! I hankered after a big Gap jumper but otherwise didn't care about my charity shop tat and rags, wore my school clothes on weekends etc. Why is your nine year old that bothered? + getting £100 to spend on whatever he likes?

[clam]

To be fair to my two, they're happy in Primark too. But they like the occasional treat. But I'm mean, me. Absolutely WILL NOT pay the stupid prices in UK shops. Use my sources elsewhere.

[inchoccyheaven]

Blimey I am so glad my sons haven't got a clue about things like this. My 9 yr old was happy chosing mario and sonic t shirts in Asda last week

[MrsRobertDuvall]

I have just bought dd a JW gilet for her 15th birthday.
£98.

She will be sleeping in it to get her money's worth.

In fairness, she has a hoody which cost £60 last year, and some of the long ribbed vests at £20 which have done 2 summers and she wears them in winter too.
At 9? Too young to spend that amount on one item of clothing.
Do they do children's sizes now? Ds at 12 would be drowned in the men's sizes ( and thankfully is happy with H and M )

[Malcontentinthemiddle]

See I do think of Superdry as a bit cooler, but dd1 wouldn't touch it any more than she would JW, so I think all you can do is trust that they know what they and their peers think is cool.

[ShootinTheBreeze]

Funny how a thread like this tells you so much about different parenting styles.

If it was me? No, too much. Save half, spend half.

[Bellavita]

I would steer him to towards Superdry if he really wants a hoodie. dS2 is tiny, but he wears a womans xs - cannot tell it is a woman's either. Cost around £55.

[Malcontentinthemiddle]

He'll probably not be seen dead in it in a year, it's over-priced and it's naff - BUT - it'll make him really happy for a bit, and it is his money, and just sometimes it's nice to have a 'name' that you think is good. Not all the time, not always, but sometimes, when you're 9/10/11.

That's what I figured when my then 9 yo wanted one for Christmas, anyway - her year 10 sister hasn't liked JW for a few years now and only wears hers to the toilet block camping, but the little one still loves hers!

[noddyholder]

Let him get it It will be EVERYTHING to him at that age!

[Chrononaut]

why not explain to him how many other thinghs he could get instead?

I.e "well, with £100 you could get 3 nintendo ds games, or 500 freddos?" something like that? used to work for me. why have one thing when you can get lots :D

[clam]

I went into both Jack Wills and Hollister the other day. DCs wanted to spend birthday money too. Fortunately, they were appalled at the prices.
My BFriend was due over from the US a couple of days afterwards, where Hollister and A&F clothes are half the price anyway, and on sale. She brought over a shedload of stuff for them at a fraction of the prices here. Sorted!

[CiderwithBuda]

Ouch! Expensive!

We were in the States on holiday and DS spotted a hoodie he liked in Target which I said he could have if he paid for it (as he has quite a few). He went rapidly off the idea when he saw the $18 price tag. I can just imagine his reaction to £80!

[Shinyshoes1]

I thought I was quite trendy but i've never heard of JW

It's his money, but £80.00 is a bit extreme for a hoodie.

I don't think Superdry are that much and that's what my teen wears

[seeker]

My dd says Jack Wills is chavvy. Tell him that - it might put him off. It certainly stopped my ds wearing football strip when not playing football!

[TeaSippingPterodactyl]

Please take this opportunity to teach him it is the person wearing the clothes that matters-i am an earning adult and would feel ill at the thought of spending that amount of hard earned cash on one piece of clothing-help him get his priorities right and explain what else that amount of money could buy.Not trying to be a kill joy, honestly, but loathe the 'must have' culture.I understand kids come under pressure to fit in,but if you help them see that big companies are exploiting them, they will soon wise up to it!

[stripeytiger]

Do you know anyone going to Turkey on holiday? Just got back from Turkey and the bloody things are everywhere (fake of course but at aged 9 would he be able to tell the difference especially if you didn't tell him .

[AgonyBeetle]

I feel your pain. But I have a Strategy.

1. Buy a cheap plain hoody.
   
2. Take it to one of those T-shirt printing places and get the letters JACK WILLS printed on the front/back/arse/any other damn place you choose.
   
3. Hand child his 'Jack Wills' hoody, plus the remaining £80 or so in cash, to spend as he chooses.
   

[simples]

[DrNortherner]

And I love that it's a bit Prince Harry! So true

[DrNortherner]

Actually, the size is a good point. He is a tiny 9. So it won't hit him.

Sorted!

[SauvignonBlanche]

DD (aged 11 soon) wants one for her birthday but I only paid £36, though was in the sale.

[pointydog]

Wills makes me heave.

But it's his money so I'd let him choose how to spend it.

I might make a few throw-away comments about good things he could buy with that sort of money though.

[F1lthym1ndedvixen]

adults in Jack Wills make me want to heave, to be honest.

[GrungeBlobPrimpants]

You can put in reading the Twilight series in that ad campaign too, Lynette

[LynetteScavo]

Hmmm....Justin Bieber and Jack Wills go together perfectly.

I can see the ad campaign now.

[LynetteScavo]

I bet they're not small enough for him, bless.

But what else will a 9 year old spend £100 on? A load of computer games. Some lego? (Actually that would be quite good, IMO) £100 probably ins't quite enough for the scooter he really wants. A years supply of ice cream? I think your DS is making a sensible choice. Jack Wills is a bit naff IMO, but if I were loaded, I wouldn't mind buying a few hoodies for the DS's.