Find out what Mumsnetters thought of Oliver’s Cupboard baby food

[LucyBMumsnet]

This is the feedback thread for the Mumsnet users with a child aged 7 to 18 months who have been testing Oliver’s Cupboard baby food.

Here’s what Oliver’s Cupboard have to say:
“Oliver’s Cupboard are bringing adventurous food to the table so everyone can nurture their family in a way that works for them. It is full of organic and flavoursome ingredients, perfect for making interesting and nutritious balanced meals. We bring you recipes from countries steeped in tradition yet very much part of our everyday modern life though the things we eat. We believe that every child can be an adventurous eater through the introduction of amazing aromas, flavours and textures at an early age – helping to educate their palate and broaden their tastes.”

Testers, you can now share your feedback! Please do so by responding to the questions below on this thread, as well as filling in the survey that we have emailed to you.

1. Which flavours of Oliver’s Cupboard baby food did you try?
2. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
3. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
4. What other flavours would you like to see in the Oliver’s Cupboard range?

All testers who leave the required feedback will be entered into a prize draw to win a £100 voucher (from a list).

Thanks and good luck,
MNHQ

Insight T&Cs apply

[TheGirlWhoLived]

Well done @Tomatobear

[Quail15]

1. Which flavours of Oliver’s Cupboard baby food did you try? vegetable koshari, Bahia Salmon, vegetable Bahia Salmon
   

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? He appeared to enjoy the flavours and textures. They smelt nice.when warmed up.
   

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? Nice and bright, similar to other food pouches.
   

1. What other flavours would you like to see in the Oliver’s Cupboard range? A big range of vegetable meals are great.

[LucyBMumsnet]

Thank you to everyone who took part in this product test and completed their feedback via the thread and survey. The winner of the prize draw is @Tomatobear - congratulations!

[starynight63]

1. Which flavours of Oliver’s Cupboard baby food did you try? Bahia Salmon, Laksa, sambar
   
2. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? My daughter loved all the spices & new flavours, I would of happily eaten one myself they are so tasty.
   
3. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? I think the packaging was lovely, so bright and colourful and they would look a lot more appealing on the shelf than some other brands.
   
4. What other flavours would you like to see in the Oliver’s Cupboard range? Maybe a keema, or some Dahls.

[cherry89o]

1. We tried the Tom yum, korma and vegetable sambar.
   

1. We really enjoyed the flavours, they tasted amazing, my son really enjoyed them all as well, so the flavours were definetly a bit with him.
   

1. I really liked the packaging, they would definitely stand out in shops. Really nice bold colours.
   

1. My son loves anything with mince meat, so maybe spaghetti bolognaise, lasagne, ravioli.

[mrsmmajeika]

1. Which flavours of Oliver’s Cupboard baby food did you try?

Tom Yum, Sambar, Koshari

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?

I found the flavours to be there, eventually, sometimes they came as a bit of an after taste. My daughter was not keen at all on the pouches, she weaned via baby led weaning so was introduced to all flavours and textures from the beginning. She is a brilliant eater and eats everything, all sorts of flavours, so I was surprised when she didn't want more! I found there to be hardly any texture in the pouches, which surprised me considering they are marketed to 7months+. Having read the ingredients on the packaging all pouches contained mostly water, which reiterated my choice on using the baby led weaning method with my daughter. That said of course these pouches would be handy in an emergency or whilst travelling.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?

I think if I was in the market for food pouches this packaging would make me look twice, it is attractive, colourful and looks different to others.

1. What other flavours would you like to see in the Oliver’s Cupboard range?

I think its not so much the flavours that need to be improved its the texture of the produce in the pouch.

[lucywho123]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Korma, Laksa and Sambar

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

My 10 month old loves different flavours and spices in her dinner so I really hoped she would enjoy these. Rather than give out of the pouch, I warmed and put it onto her plate like I would normally but I just felt the textures were too smooth and therefore she turned her nose up at them a little. She would take maybe one or two spoons of all but wasn't devouring it as much as she would if it were a homemade dish with rice/veg/other bigger chunks. They smell delicious and I did try a tiny bit of everything, but I definitely think they would benefit from being less blended

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

Whilst they look like other baby food pouches, they do have a more exotic look and I feel they're more premium looking

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Maybe some other world cuisines with bigger flavours like Chinese, Thai, Jamaican etc to be different from the blander flavours found with other baby pouches

[Taylor1986]

1. Which flavours of Oliver’s Cupboard baby food did you try? Vegetable koshari, Tom yum and Bahia
   
2. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? And like the variety in flavour, however unfortunately my daughter wasn’t as keen
   
3. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? Colourful and child friendly yes it would
   
4. What other flavours would you like to see in the Oliver’s Cupboard range? Maybe more Chinese style flavours to try

[SitDownLars]

1. Which flavours of Oliver’s Cupboard baby food did you try? Korma, Laksa and Tom Yum
   
2. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? I liked that the flavours were more diverse than other brands
   
3. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? Yes the design is eye-catching and looks like a high quality product.
   
4. What other flavours would you like to see in the Oliver’s Cupboard range? Maybe green/red thai curry.

[Jennzy11]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Vegetable sambar, laksa and tom yum

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? The range of different flavours
   
2. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? Yes they were brightly coloured with cute cartoon children so attractive to both mum and baby
   
3. What other flavours would you like to see in the Oliver’s Cupboard range? A mild Thai green curry

[LittleBeaS]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Laksa, Korma and Vegetable Koshari.

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

They were very different flavours from other brands out there. Baby really liked the laksa, though we found it a little bland in comparison to the other two.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

Loved the colours. Brand name much bolder than the flavour of the pouch - would make the meal’s name much more obvious.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Anything more ‘exotic’ than the other big or supermarket own brands can make. Would like a next stage pouch too with more chunks.

[Didyeaye]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Vegetable sambar, salmon Bahia, vegetable koshari.

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

They had a nice smell, you could smell the spices etc. she wolfed them down!

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

The packaging is cute but I don’t think there’s anything that would make it particularly stand out.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

More of the same with different spices and a chance for babies to widen their tastes from a young age.

[Hayleypayton19]

1. Which flavours of Oliver’s Cupboard baby food did you try? Vegetable, korma
   
2. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? They were a first for her and I love extending her taste range
   
3. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? They reminded me slightly of Ella's kitchen packaging but yes they would stand out
   
4. What other flavours would you like to see in the Oliver’s Cupboard range tikka massala maybe

[FireflyGirl]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

• laksa
  
• vegetable koshari
  
• bahia
  

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

She hadn't been interested in most baby food, which was why I was keen to try these. She really liked the strong flavours, especially the laksa.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

The packaging is brightly coloured, and I think it would attract my attention on the shelf.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Other strong flavours, like jerk or jambalaya

[stairgates]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Laska, Korma, Vegetable Koshari

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

Lovely texture, not overly pureed. All new flavors than what he is used to eating at home. I added one to some small pieces of pasta for a bit of extra bulk for him, loved it.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

I was delighted when I saw the packaging, lovely bright colours, cute little baby

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Cauliflower curry or moroccon Lamb would be great

[Welshie2017]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Vegetable Koshari, Laksa and Tom Yum

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

He did not like any of them, he eats spicy home cooked food so I thought he would.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

Yes the packaging stands out

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Dhal and green curry

[MsChatterbox]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Korma, Laskar, Sambar

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

Introduced some new flavours

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

Presentable, yes would stand out as was quite cute.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Some more 'safe' choices like cheesy pasta. Some more simple choices like sweet potato and parsnip

[Lifeatconnies]

1. Which flavours of Oliver’s Cupboard baby food did you try? Bahia, Korma, vegetable Koshari
   
2. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? My son, Ezra ate all of the pouches with no fuss! He even cried for more.
   
3. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? The packaging has beautiful colours and drawings which intoned my son and he enjoyed looking at the cartoons after he had eaten the pouch. I’d definitely pick these up if I saw them in a supermarket.
   
4. What other flavours would you like to see in the Oliver’s Cupboard range? Maybe some sweet flavours, with fruits.

[Tomatobear]

1.Which flavours of Oliver’s Cupboard baby food did you try?
Laska, korma and tom yum

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

It's so nice to have a baby food with actual flavour! He seemed to enjoy the korma the most. He does love curry.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

Not so much, as it's quite similar to other brands.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Anything as long as it's made with proper flavours and spices. Thai and Moroccan flavours perhaps.

[OliversKitchenBabyFoods]

Firstly thank you so much for the pouches and I also loved the pink sparkly Jiffy bag they arrived in!

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Vegetable Sambar
Korma
Laksa

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

My baby tried each of the flavours. They smelt really good, fresh ingredients, excellent quality and full of flavour. My baby liked the korma the best.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

I loved the designs of the packaging and they would stand out really well on the shelf.
However I really don’t like pouches. They are not easy to recycle and I think a glass jar with label is much more sustainable and my preference.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Jamaican jerk chicken
Chilli con carne

[Rockieroad]

1. Which flavours of Oliver’s Cupboard baby food did you try? Laksa, Korma, Vegatable Sambar
   
2. What did you and your child like most about the flavours of Oliver’s Cupboard you tried? Trying new flavours that he wouldn’t normally get to taste. I cook but not these cuisines and so it was nice to add variety
   
3. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket? I like the design and think it is nicer than other brands but not sure it would particularly stand out. It would be nice if the packaging was eco friendly.
   
4. What other flavours would you like to see in the Oliver’s Cupboard range? More fish dishes would be good

[JaneMac10]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

I tried Bahia, Laksa and Vegetable Sambar.

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

My child really enjoyed all of the meals and clearly enjoyed the new and interesting flavours. I liked the fact that the meals were strongly flavoured and very different from anything I could cook at home or from other baby food brands. I think it is great for babies to eat a varied diet with new and different flavours and nutrients and feel this will help make my child a healthy and adventurous eater as she grows.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

I loved the packaging´s bright colours and food designs. It also has a real stand out appeal to a child on a supermarket shelf due to the cartoon child and their big eyes, quite appealing to an adult looking for baby food also!

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

I would love to see some recipes with white fish and small oily fish such as mackerel or sardines rather than only salmon. I have some reservations about salmon due to the accumulated pollution risk in large oily fish but think fish is a great, healthy and underused ingredient in baby food normally.

[Lobster12]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Korma, vegetable koshari and Laksa

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

I liked that they have a range of different flavours. My daughter enjoys eating foods that have stronger flavours. I really like how they are organic. My daughter seemed to enjoy all 3 packets.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

I like how colourful the packets are and the fact they have pictures of the foods that are in the ingredients. I would say they stand out well.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Maybe Italian flavours, more Thai flavours. I would also like to see food that is more suitable for 12 months plus, more texture.

[Katlow]

Apologies for my late additions! My first mumsnet insight post so filled out the survey but didn't know to come here!

1. Which flavours of Oliver’s Cupboard baby food did you try?

Sambar, laksa and bahia

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?

I liked the fact that they're different from anything else on the supermarket shelf. I would definitely pick this up due to the unique flavours. Unfortunately, I have a VERY picky eater and he only truly enjoyed the laksa (which in itself is an achievement!) However, he did tolerate about 5 spoonfuls of the other flavours which is a lot better than some of the other brands we've tried.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?

I liked the illustration on the pouch. It would stand out to me as it's not just a basic two tone design like some of the others.

1. What other flavours would you like to see in the Oliver’s Cupboard range?

I would like to see some more flavours which incorporate squash and pumpkin, purely because I know my 9 month old will eat anything with squash and I'm keen for him to try new flavours such as the ones olivers kitchens have brought out

[WilsonandNoodles]

1. Which flavours of Oliver’s Cupboard baby food did you try?
   

Tom Yum, Korma, Vegetable Sambar

1. What did you and your child like most about the flavours of Oliver’s Cupboard you tried?
   

It introduced us to some new flavours and she loved them.

1. What did you think of the packaging of each pouch? Would this stand out to you on a shelf in the supermarket?
   

It was bright and colourful, standing out but I would prefer an easier to recycle product.

1. What other flavours would you like to see in the Oliver’s Cupboard range?
   

Its hard to suggest because some of the existing recipes are new to us. Not really more flavours but a variety of products including finger foods.