I think in principle the idea if not a bad one.
In practise there will be targets drawn up for this, which will I do believe will inevitably lead to women feeling pressured down a particular route rather than given unbiased information, and being free to truly make their own decisions.
The pattern unfortunately seems to be that NICE draw up a recommendation and then every Trust in the country interprets it in a different way to each other to suit their own agendas. There are very few that operate on placing the individual woman at the heart of all decision making and empowering and supporting her in those decisions and reasoning behind it.
Not to mention that many women choose their place of birth primarily based on what is closest - not the facilities that they have. By directing women down this path, its not recognising the fact that convenience of location is of key concern. There will be groups who will find it difficult to go to the 'right' place because they don't have the means to get there (or to their antenatal appointments). Often these will be the most disadvantaged or those who struggle most to assert how they feel.
Trust in those treating them is key to how a woman feels about her pregnancy or birth. If from the word go, she feels pushed to 'choose' somewhere she isn't happy, this undermines her entire care.
In short, I think that the principle of the advice isn't bad, but in practice it will be corrupted by those implementing it, to the detriment of women because of the politics and lack of proper understanding of how you put women first.
It would be much better to see a more strongly worded guidance that encourages these institutions to focus more on supporting the choices that women make and as part of that, simply to show balanced information about the options for subsequent pregnancies. Instead, the guidance gives more power to institutions and takes it away from women in many cases.
I simply wish that women were treated as adults with more unbiased information and less of this business of 'should be advised' which too often is translating into a far more paternalistic 'will be told'. Let women be in greater control of their decisions.