Subliminal, that's the one, Thumbwitch, thank you!
I find it a bit worrying really, that many hcps are so easily swayed by marketing and promotional hype, not just of formula but other medications. My stepdad is on blood pressure meds and when my aunt who is a practice nurse found out what he was on, she told him he ought to be on a different drug that was much more effective. SD brought it up with his GP who said that the drug aunt was talking about was newer and being very heavily marketed to surgeries but clinical trials showed that it was no more effective than any other bp meds. Are there really no clear laws on this type of marketing?
Aitch's GP had the right idea, when I had to give ds1 formula at 10 days old because I'd had a radioactive scan (Tiktok, I'd love to know if it really was necessary to give formula because of the scan or if I could have bf, because I think that was the beginning of the end of bfing for ds1), the mws on the PN ward said they couldn't recommend a particular one, none were 'better' but SMA tended to make babies sickier if they were that way inclined, ihe. I went with Cow & Gate because I liked the label (wtf? ) then got home and discovered that our local Tesco didn't stock it, but was totally sucked in by the whole 'don't switch formulas without getting advice from your hv' thin on the tub. As a first time mum (and non-MNer) I had no idea that it was, of course, rubbish.
Bringing studies like this one and raising awareness of the immoral marketing practices of the formula companies is so important. It would be great if women were able to make an informed choice aboout the milk they give their babies.
Of course, it would be even better if the bf suppport was improved so far fewer women needed to give formula - if those (is it) 90% of women who give up bfing but don't want to had the right advice to keep them bfing then that would surely dent the profits of the formula companies.
But the formula companies have the big money, the government would rather spend money on useless 'Breast is Best' campaigns rather than bf support, not to mention turning a blind eye to the questionable practices of the formula companies, so it's left to a few committed women on the web to try and change things.
It doesn't say much about our society, does it?