Given that most women want to breastfeed, yet most don't do it for as long as they wanted to, and given that only breastmilk or formula are suitable for babies under a year old, there's a lot of formula being bought by women who don't want to buy it.
Can we have a chat about how advertising formula brands (in the form of follow-on, etc) is actually unhelpful with regard to making the baffling choice of "which formula"?
How DID you choose which formula? What would've helped you with your decision? Do you feel that adverts for formula are a valuable addition to the information, or do you think that seeing words such as immunofortis, laughing babies and blue Ready-brek glows round breastfed babies and toddlers in adverts are really pretty meaningless?
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Infant feeding
Most formula is sold to women who didn't want to buy it - how manufacturers make their product appeal
139 replies
hunkermunker · 07/06/2009 19:28
OP posts:
AbricotsSecs ·
07/06/2009 19:33
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