Bank using drag queen to promote credit card

[toomanytrees]

The Bank of Montreal in Canada is using a drag queen to promote a credit card. It comes up on Youtube and actually features the drag queen's @ handle. I am a customer and am shocked that a financial institution would use such sexualized image to promote its product, and one that is so demeaning to women. Has anyone else run across this from the financial services industry? I have sent a complaint via the on line message centre but I am not hopeful it will reach anyone.