Why do advertisers pay for these images to be made, if they don't affect people? If they didn't, people wouldn't buy the products that they are selling. Women wouldn't buy makeup. It clearly does affect us.
So African tribes women etc all read Vogue and Elle and watch TV and that makes them put stuff on their face? Oh I see.
Where's the line then? No make up at all, mascara and eye liner only? Maybe a slick of lipstick?
Does it every occur to you that some people like make up and hair products? And are not trying to attain to someone else's idea of beauty but their onw?