I'm mid 40s. A few years back I started shopping a lot in White Stuff/Fat Face/Boden because I was lazy and it was what my friends were wearing.
But I've recently lost weight and decided I wanted to freshen up my wardrobe and look. I've decided that that White Stuff/Boden just doesn't work for me, and looks frumpy on me.
I started following a blogger on My Fashionable 40s, and really like her style. She's quite low key and mixes lots of high street pieces with a few quality items. She loves her jeans, and wears a lot of black, grey, neutrals....just like me. She also likes to get the most bang for her buck, and re-wears the same stuff in lots of variations.
She's opened my eyes to new outfits and colour combinations - before reading her blog I thought I was far too old to wear a biker jacket, or leopard print ballet flats (only worn when rest of outfit very plain and neutral...not Bet Lynch-esque, I promisel).
She's also reassured me that it's okay to still wear black - because as a warm skin toned blonde, it actually suits me. It's pastels which drain me.
Also, now having teenage DDs I spend a lot of weekends in H&M, NewLook, River Island and Top Shop...and I have discovered that TS jeans are very flattering and good quality and that H&M knitwear is excellent value.
Now, I have a wardrobe which spans from River Island t-shirts to All Saints and And/Or from John Lewis. I really like my new look and get so much pleasure out of choosing outfits. I think I'm mainly getting it right as my DDs are often complimenatry (and keep bleddy borrowing my jeans and jumpers).