I think the football is a red herring.
It's just an example of how selfish this man is.
If, indeed, he is actually playing football, even though his wife has clearly stated that this has a negative impact on their relationship, and so has their counsellor, it just demonstrates his lack of care for her opinions.
No-one needs to be out from 12.30 to 6 every single Saturday, for leisure.
That is not a commitment you make unless you are single and have no other responsibilities.
That is a personal choice which should be made with the full agreement of the partner. If the partner is at all dissatisfied then it should be compromised.
Unless I am reading something different to many of the posters on this thread, the problem is crystal clear. The husband will not compromise. So it doesn't matter what the OP does, she will not be happy.
Yes, she could watch him play football, she could have a new hairdo and spruce herself up, she could be more affectionate and loving, she could spice up the sex life, she could become a perfect stepford wife.
But she would still not be happy because all that would be done in an effort to get him to appreciate, admire, respect and like her, as an idividual, an equal, with her own thoughts, feelings and opinions which are just as valid as his.
And he won't do that. Ever.
Think about it. He chooses to make a weekly commitment of 5+ hours to football yet makes no weekly commitment at all to his wife. Their relationship suffers. They go to counselling. The counsellor says you need to make time for your wife.
Why hasn't he done this? Either he is seeing someone else or he just doesn't care about the OP. What other excuse could he have?
It's not about long work hours, hobbies, etc. It's his choice. And he is choosing 'football' over her.