The Tory High Command were worried about the election campaign. They had tried to call UKIP toxic and Cameron begged UKIP voters to "come home" and yet the polls were not budging. Tory donors started getting angry and Cameron was told to get "lively" and show some "passion". He rolled his sleevs up and started talking ten to the dozen, much faster than usual
"taking a risk, having a go, having a punt"
while Farage was calmness personified, having a pint.
What really swung the election was the Tory tactic of using fear about the SNP. This wasn't detoxification, this was good old-fashioned Tory scare tactics. Voters looked at Miliband eating a bacon sandwich and heard Sturgeon cry how she was going to "lock the Tories out" and they thought, much as we prefer Farage, we better get out, hold our nose and vote Tory to save the country.
Without hard-nosed Lynton Crosby, Cameron would have probably lost it. His modernisers were all at sea, clueless about how to counter the People's Army and Miliband.
Here is the Daily Mail's Rrichard Littlejohn
"You can stop holding your noses now. We’ve dodged the bullet. Yesterday was VE Day and not just at the Cenotaph.
The outcome of the General Election was a Victory for England. Chesterton’s ‘secret people’ have spoken.
As I predicted on Tuesday, voters simply couldn’t countenance the terrifying prospect of an extreme Left-wing Labour government propped up by a gang of marauding Scottish Stalinists.
...
And while we’re on the subject of Europe, spare a thought for Nigel Farage, who deserved but failed to get elected in Thanet.
His 15-year crusade to secure a vote on Europe has been heroic, in the face of concerted and often violent intimidation.
...
we can thank the sensible voters of Middle England, however reluctant many of us may have felt when voting Tory.
Time to stop holding our noses and breathe a deep sigh of relief."
www.dailymail.co.uk/debate/article-3074274/Scottish-Stalinists-Dave-s-lucky-bunny-RICHARD-LITTLEJOHN-gives-view-Cameron-s-narrow-victory.html
Here is Farage on South Thanet
"I knew the result yesterday [Thursday]. I could see the wards in Broadstairs were 80% turnouts and people queuing to vote. I spoke to people and they were saying "look Nigel, we love you, but we can't have Nicola Sturgeon running the country."
//www.huffingtonpost.co.uk/2015/05/13/thanet-south-fraud-nigel-farage-_n_7274172.html
The Tories may not be so lucky next time. So far they are doing the right thing and trying to be a blue-collar workers' party, but their modernisers haven't gone away and are champing at the bit to do some more modernisation and detoxification, and if they do that, then they will face a whole new ball game in 2020.