Know what you mean ISNT. Fanfare for new things already happening.
Govt also anounced jobseekers will lose benefits if they don't show they are trying to look for work. Already happening. For very long time.
Caps on housing benefit. Already happening for years. (Local housing allowance I think it is called.) (Before that local rent officer decided case by case on private rentals)
People allowed to keep/apply for some benefits while in low paid work. Already happening. For very long time.
Must be other examples as well, which escaped my mind.
Wonder if they are doing it to distract from changes they are making that people won't like. (e.g. new universal credit, savings will count to take away help from those slightly better off claiming working and childcare tax credit.)
Also, anouncing breastfeeding 'new' but not new policies, like many other equality for women policies, gives the illusion women given every help to return to work quickly, continue to breastfeed for longer, so they have got equality and should be grateful and stop moaning.