And Corbyn did bugger all about it, he was useless and should resign.
Corbyn was not as great as he could have been, but he DID do a lot. It was not covered by the media. He was mild mannered and polite. He did not wheel out outrageous claims or resort to controversy. Thus he did not generate column inches.
And even if he had been 'better at leading' and 'really pro-EU' he had a problem.
The issue is that the propaganda on display was controversial and in its nature headline grabbing. It was nationalistic. There are very few ways to counter propaganda of that nature - apart from with more of the same.
There was never any way of doing that over the EU. You were never going to be able to stir up the British public to wave blue flags with yellow flags. You were never going to be able to appeal to a part of the population who were disaffected with the status quo by offering the status quo - Leave were able to offer a little bit of hope by offering 'something different', whatever the something difference was or is.
I did see Paddy Ashdown, be very, very passionate and positive about the EU. This was shot down, again by xenophobic rumblings about an EU army and calling argument about the unity and peace in Europe as scaremongering nonsense. Not to mention the British psyche is one that is naturally suspicious of Europe and tribal - look at the football. It is rare to come across British born voters, who call ourselves Europeans first, and British second. We see ourselves as different, and don't look at how we have things in common unlike someone in The Netherlands might do with someone in Belgian for example.
This is because such an inward looking mentality at work here and there is a complacency we have for peace. We take it for granted. Well we do, in England - less so in NI - and guess what they did vote differently.
Leave ran a cracking campaign that could not be rationalised with. It was purely emotive. It was something that left very little room to counter. The 'Project Fear' moniker was a deflection of pretty much anything that could have been thrown at the Leave campaign.
So they couldn't go positive and negative had been neutralised.
The Remain point was always that it was 'an on balance' argument and as such, its main issue was that its main problem was apathy and a luke warm attitude - which Corbyn himself had. It would have been disingenuous to be more excited at something that is difficult to be excited about!
Corbyn could have run the best campaign in the world. I'm not convinced about how much more he could have persuaded people, without alienating other parts of his voter core.
What do you think Corybn or the Remain campaign could have done better in the face of that?
The reason that Remain went for the 'scare' approach was a) that it was based on the reasonable assumptions of expects and b) how the fuck else were they going to motivate people to the polling booths.
Maybe they could have done a little better, they DID make mistakes. They overcooked it with the scare tactics to the point it seemed unbelievable, next to the hopes and dreams of the Leave campaign. They had too much coverage of the hated duo of Blue in Cameron and Osbourne.
But honestly even the harshest critic is faced with the inevitability of the fact there wasn't much more Remain could have done to slay the image of Churchill riding in on his red, white and blue leave unicorn of empty promises.