Does dd not get toys? Arf. Of course she does. She's 4yo, people are programmed to want to buy toys for her it would seem. I buy her something she asks for. Last year she asked for a toy. This year she wants an alarm clock, for it to snow and for her Dad to have the day off work. 2/3 I think we'll manage.
Bearing in mind she has 2 grandmothers, 4 great grandmothers, 1 great great grandmother, 2 grandfathers, 2 great grandfathers, 4 uncles, 3 aunts, a handful of godparents and quite a few other interested parties around her, she doesn't go without. In fact I think one present from each of them and you're looking at quite an excessive amount.
DD adores Christmas. Utterly adores it. And not the present opening above anything else. Of course she enjoys it but she likes the magic and the stories, the baking, the seeing family, the walks outside listening for sleigh bells, Christmas music, making decorations, carolling etc etc. The presents are a very small part of it.
And say I set a limit of £20. Well £7.99 for the main thing she's picked leaves a good £12 for stocking presents. Flannel, bubble bath, socks, nuts, an orange, couple of fripperies etc. Perfectly possible.
But I maintain that it's not about the amount you spend but the value of the gift and how it's received.