I agree with chimp that the graphic and shocking nature of the clips has indeed increased hugely since CR started.
No need to be all offended at the idea of 'ramping up'... remember this is a media driven charity campaign that stands or fails on its reporting and viewer engagement & actions.
It's not just a case of 'so what, this happens' so we must therefore broadcast and watch it. There is a whole world of hurt, pain, tragedy and cruelty out there and we don't indiscriminately watch every senseless awful act.
There is an industry at work turning 'this happens' into precisely positioned and targeted messages that will get people giving. That's the whole end point, turning viewing into giving... and that kind of persuasion needs materials that balance many different things such as the emotional connection and empathy, shock value and viewer gut reaction, the sense empowerment to help change, etc etc etc. Getting through barriers to donation takes skill and effort. They don't just get off a plane and start filming whatever comes their way. They hunt down stories, have finders who connect them with the right people etc. And they use celebrities who are at once influencers and 'like us' to connect the awfulness of certain situations with us the viewers.
I'm sorry if that somehow gets in the way of the purity of charity or the awful tragedy and u fairness of humanity, but charities are not segregated from our culture and the rest of the media we imbibe daily. They have to compete harder and harder to get the message across, like another poster said:
"CR have to put up more and more shocking images to compete with a world that is getting desensitised"
That's what's driven CR to show more and more graphic violence and tragedy, that need to get ahead of the desensitisation and touch people's hearts.
I actually think that's no reason to ignore the watershed and that so many children will be wanting to watch CR after being so involved at school. But I understand why they forgot that in the mission to get adults engaged and moved enough to donate.
Hopefully they'll get the balance right next year.