Girls' and boys' yogurts from Muller - AIBU to be a bit WTF??

[nicecupofteaplease]

Here they are - the product you never knew you needed. I sort of understand how toys have become sexually stereotyped but food products. Really? It's utterly ridiculous. Isn't it? Or should I only be feeding my daughter yogurts suitable for a girl? All these years she has been making do with unisex yogurt. I feel I have let her down.

According to Muller, boys like monkeys, space, pirates and cars, and girls like flowers, popstars, superstars and fashion - and it's only right that these interests are reflected in the dairy products they consume. My DD likes climbing trees, I am confused about which yogurt I should choose.

[Growlithe]

Crowler what do you think will happen to my DDs if they eat this gender specific yoghurt?

[Crowler]

Growlithe, I would think it should be obvious that this one hypothetical pot of gender-specific yogurt in and of itself is not a problem. It's the larger marketing effort divides children into potential princess/popstar consumers (girls) and potential soldier/pirate consumers (boys).

It's vile, and it culminates in girls becoming hyper-girly and boys becoming hyper-boyish to avoid any hint of deviating from their designated roles.

[Crowler]

As for growing up in the 70's/80's, for whatever reason every time I was in a dress, it was burgundy.

I remember huge amounts of red plaid and jeans. And a fair bit of yellow. And then when the preppy phase swept through the 80's, a parade of whale/flag embroidery & boat shoes. That's about all I remember.

Lots of rainbows, like Meddle said (no pink).

[Growlithe]

Crowler but hyper-girly girls can still achieve.

My girls can dress in pink when they climbing trees, jumping through mud, playing games, playing with dolls or baking cakes. Its all about giving opportunities and choice. If you do that pink becomes a colour, and a yoghurt becomes a yoghurt.

[Fakebook]

Hmm, seems unnecessary.. my dd loves pirates and space and cars...she doesn't really have an opinion about monkeys .

I wouldn't buy either though. I'd rather get the normal fruit corners and save money. I never buy these stupid foods aimed at children. Apart from cheese strings and munch bunch but only when they're on offer, because dd likes them.

[Crowler]

Jesus Growlithe do you dream in platitudes as well?

[Growlithe]

Crowler sorry? Don't get you there?

[meddie]

The issue is its so restrictive. The constant drip drip drip of girls wear pink and like pink and fashion and princesses has a strongly persuasive effect on girls and their parents.

It restricts girls and boys from deviating from the expected societal norms and exploring their potential.

My heart sinks when I see girls dissuaded from science toys, building sets etc, because marketing bods have decided that they should only like pink, plastic, sparkly princess tat. and boys from exploring dolls and prams etc because one day they will be a parent and what we learn as children makes a difference. If he has grown up assuming that caring for babies ( which is what dolls mimic) is solely a female role.thats a pretty powerful message.

It may seem minor and trivial but it has a huge future impact.

[Growlithe]

Well my argument is if it has this huge future impact on my DDs, then I must take most responsibility for that, not Muller.

[MsPickle]

Co-OP are also selling them with the shelf labels showing "girls" and "boys"

I'm so cross. I won't buy them.

[SummerRain]

I saw these in the shop last week and did a face. Luckily I had already enforced a no surgery yogurts rule a few weeks back as ds2 was taking 6 at a time from the fridge. I didn't have a problem with them in small amounts but as I said to him 'anything you can eat six of and still be hungry isn't food, it's junk'

So now I buy the organic sugar free kids glenisk yogurts which actually seem to fill him up.

Paying extra for football or hearts versions of junk would have tipped me over the edge!

[FetchezLaVache]

It's so fucking cynical. Put out thinly disguised "girls'" yoghurt and "boys'" yoghurt so that the kids won't want to eat the other sex's yoghurt, thereby putting pressure on parents of both boys and girls to buy twice as much of their vile product as they would otherwise have had to.

What's next? Special ladies' yoghurt to put up your fanjo when you've got thrush?

[Akray]

YABU ~ so what, it's only yogurt ~ get a life

[ButThereAgain]

Now that you mention it, I'm amazed that no one has marketed special fanjo yoghurt for thrush. And since men can get thrush too their should be a manly prick yoghurt too, with packaging that likens it to engine oil or some such.

[cuillereasoupe]

www.mullerdairy.co.uk/contact-us/request-information

I've dropped them a line to complain. Appalling.

[Pixel]

Pixel you haven't though have you? Because they might taste really nice.
I expect they do taste nice, sugar usually does!

I don't think I've seen any photos of me as a child wearing pink, except for a pale pink roll-neck jumper that I wore for a school photo. I remember a brown party dress, an orange pinafore, a yellow crimplene trouser suit, quite a lot of navy blue and burgundy stuff. The only clothing item I had with a 'character' on it was my favourite Donald Duck socks. Not Daisy you notice, in those days it was Donald or nothing .

I've been lucky with dd, she has never done the 'girls are princesses' thing and refused to have a Barbie. There was plenty of plastic tat in our house but at least it wasn't segregated into pink and blue. A friend of mine has just become a grandmother for the second time, a lovely little sister for her grandson. She looks after both the children while their mother works and has lots of equipment at her house. Her daughter actually wanted her to replace a perfectly good highchair etc because it was the wrong colour! She'd be just the sort to insist on yoghurt discrimination .

[Crowler]

You can't really expect a girl to sit in a boy's highchair, can you? That's mean.

[theodorakisses]

Access to drinking water, access to free education. Access to basic human rights.protection from trafficking. Protection from yogurt? Perspective needed.

[Growlithe]

It is equal treatment. Everyone gets yoghurt.

[Sparklingbrook]

[theodorakisses]

I think this is a silly, looking for back patting, smug thread. Meanwhile in the world....