To think this picture of a child has been airbrushed???

[PrettyFlyForAWifi]

tablet.hm.com/gb/product/11624#article=11624-C

Is it me or do this child's legs look unnaturally skinny - please tell me they're not airbrushing kids' thighs now.

[Madeyemoodysmum]

I don't see the problem in brightening eyes, why wouldnt they want their models to look as cute and healthy as possible.

I wouldn't agree with slimming down models but they have said they don't do this.

[StuntGirl]

bluesbaby is probably correct. The lower half of the body is a different angle to the upper half, which is what gives it the odd and unatural appearance. They'll have taken the best bits of several photos and put them together. Happens all the time.

My partner had a photoshoot a few weeks ago and they cropped all sorts of bits together to make the end image!

[SarahAndFuck]

It's amazing to see the difference in some of them isn't it ICBINEG?

I remember watching a programme about it once and it was fascinating, but the before and after in some cases look like entirely different people.

I was fascinated by the way they airbrushed the clothes even, regardless of them having a model in them.

And it was interesting to see the comparison pictures to show just how much had been changed.

Could do with someone to airbrush me a bit in real life

[ICBINEG]

sarahandfuck wow thank you so much for that info on googling before and after!

I am starting to wonder why they bother with the model in the first place?!?!

I mean OMG...I knew airbrushing was a thing but I didn't realise what a huge difference it makes!

[AmyFarrahFowlerCooper]

Ah okay. I'll retract my accusation of h&m avoiding things then!

[PrettyFlyForAWifi]

No, Soupdragon's right, I did just ask about shape altering. General touch ups on the photo I accept as part of the industry.

[AmyFarrahFowlerCooper]

I thought OP had asked if they airbrush children's images in general rather than specifically for shape altering reasons so that's why I thought they were avoiding things.

[AmberLeaf]

Thanks miemohrs

[SoupDragon]

It's not really avoidance given the original query was wrt making her legs look skinny.

Removing blemishes/shadows etc is par for the course and to be expected with all catalogue photos, not just those of people.

[claraschu]

Maybe it's just a horrible picture.

[AmyFarrahFowlerCooper]

Ooh I like the avoidance in that! They don't airbrush to change the size but nothing about airbrushing for touch ups like the brightening of the eye whites or the blur/glow of the children's skin etc.

Thank you for the update!

[PrettyFlyForAWifi]

Just to update - received a reply from H and M:

Dear Pretty,

Thank you for your email.

We do include a range of different models in our advertising and to promote our range, though H&M do not airbrush to change the body shape of child models used in our advertising campaigns or online store imagery.

I can understand any concerns that you may have in relation to such an issue, though please be assured that we do not partake in any such practices. Along with this, please know that your feedback on this issue has been passed on to the relevant department.

Kind regards,

Andy G

H&M Customer Services

[digerd]

At that age some are skinnier than others, but perfectly normal to me.
I was drawn only to their lovely faces anyway.
The 1st link girl had a mature intriguing face, but noticed one eye lid was droopier than the other so not air-brushed imo.

[mignonette]

My son was a baby model. He was on the cover of Mother&Baby magazine, Parents and did various commercials. When a client wanted to plaster him with make up for a shower product was the time I decided enough was enough. He did well and I can see no psychological damage and he's now driving around in the car his earnings bought him. However another mother told me how she didn't allow her 6 year old to participate in PE in the week before a shoot and that appalled me. Upon discussing it with a makeup artist there for the adult models, she informed me that I'd be like that one day if I stayed.....I made the right decision. Airbrushing didn't exist back then but i have no doubt that if it had, DS's birthmark would have been edited out.

[SarahAndFuck]

And my point about the google before and after pictures, which I completely forgot to make, is that you can see where they've added the light and shadow act, or evened out/lightened/darkened skin tone or added a tan, or changed eye colour etc.

[SarahAndFuck]

Lots of children are naturally skinny but that's not all they do with airbrushing is it?

They add light and shadow and recolour eyes and take out stray hairs and all sorts of things as well as make people look slimmer.

Ulrika Jonsson is in the news talking about it today, with a comparison picture of herself to show what happens when a picture is airbrushed.

But if you google airbrushing before and after you get a lot of images back.

It may be that they've done some airbrushing on this photo without actually slimming that girl down, but it's a shame that they would bother on children. Or, in fact, on anybody.

[Turniptwirl]

I meet quiet a lot of kids who have a head that looks too big for their body actually! They do grow into it after a while though.

[mercury7]

the head is too big for the body surely?

[GobblersKnob]

On that last pic posted by AmyFarrahFowlerCooper, you can clearly see where they have been slap happy, taking out the stray hair around her head, it looks most odd when you zoom in.

I am sure they photoshop everything, the first image is odd imo, it looks all out of proportion.

[Floggingmolly]

They've done the same with her leg!

[AmyFarrahFowlerCooper]

m.hm.com/gb/product/00789?article=00789-G#fullscreen

If this link works, you can see she's been airbrushed/edited too. Her eye whites have been brightened and her skin has been played with. It looks to me like they only do a little though (whether that's any better than doing it all or not).

[Mabelface]

Both my DD and I were that skinny at that age, with teeny little sparrow legs. DD still does have sparrow legs and finds it difficult to get skinny jeans which are actually skinny on her.

[kilmuir]

she does look out of proportion

[Flyingtree]

I don't think it's airbrushed, because they would have corrected her slightly asymmetrical features and awkward pose if they were that concerned about perfection...

She also has protruding collarbones which are a good sign of being naturally slender, and my daughter has very skinny legs like that.