THE WHITE COMPANY IS USING LIPSTICK ON SMALL GIRLS IN ADS

[Mapula]

In their latest Christmas catalogue 2012, 7/8 year old girls are shown clearly wearing lipstick. I'm sickened to see The White Company encouraging children to see themselves as adults prematurely.

[EverlongLovesHerChristmasRobin]

[AnnaRack]

SHOCKING. THEY SHOULD BE WEARING EYESHADOW TOO. AND MASCARA

[givemeaclue]

I had a look and they all look fresh faced and natural no sign of lippy.

Can you link pic

[Fenton]

THE BOYS ARE WEARING MAKEUP TOO!

[Heavensmells]

Jesus Christ, it's lipstick not chocolate body paint. Lots of little girls like to wear make up. It doesn't make them precocious hussys by the time the hit twelve.

[Frontpaw]

Doesn't every nmodel need to wear slap? However, some pics of DS make him look very ruby-lipped and he would never even allow a face painter near him!

[EverlongLovesHerChristmasRobin]

Jesus hardly a need for all the capitals in the title!

[Sallyingforth]

encouraging children to see themselves as adults prematurely
So no more pushing Dolly in her pram then?

[KellyEllyChristmasBelly]

So what?

[Icelollycraving]

I'm a makeup artist. Everyone wears makeup,men women & children in adverts,animals get groomed too :o

[socharlotte]

As others have said , people including children look washed out and ill if they do not where makeup under bright lights

[shinyblackgrape]

My love if the White Company more than exceeds any feelings I might have re lipstick in a toddler

[Feminine]

Its normal to use it on photo shoots.

Its needed.

So, no need to worry.

here

[Witchety]

Oh lol.... Op so didn't want this reaction!

Did she expect us to start a mumsnet campaign or something?

[shinyblackgrape]

WHY ARE YOU SHOUTING?!

Agree with the other posters. Flash photography without make up makes you look crap. Further, the photos will be photoshopped too. Same goes for the lentil weaver catalogues selling babygros made out of hemp.

I suggest a lie down. It diesnt sound like you've had a good start to the morning....

[littlewhitebag]

I have just been to have a look at the White Company website and all i could see were very lovely, very natural looking young girls. They will all be wearing make up but in no way is it obvious. I was expecting to see girls in scarlet lippy lol! Get a grip OP!!!

[FreyaFridays]

Ditto all that has been said above about child models.

I volunteer at a children's dance school, and we've got a show coming up in February, for which stage make-up is, of course, compulsory. And I swear that the parents get more and more precious each year. Last time, one woman wailed at me that she wouldn't even allow her DD to have her hair gelled to keep it in a ballet bun; we had a very long battle with her over stage make-up for her child.

[YankTeeDoodleDanTee]

Gasp! Horror! Not That! Call The Police!

A professional model had to wear make up or they will look horrible under the lights.

Here's a grip: I'll throw it in the air and you get it.

[bradywasmyfavouriteking]

Its already been said but, most children in tv adverts, magazines, catalogues wear make up. Under the bright lights they need to.

Dd did a campaign for the local council for the libraries. She was on a leaflet, she wore make up.

Why this would sicken you I don't know.

[quirrelquarrel]

Had a further look and they don't look as though they're wearing lipstick, so I don't think I do see your point afterall!

[quirrelquarrel]

Putting a phrase like "the obligatory party dresses" on their site makes me go sounds like something a 12 year old would say to be smart

Of course models have makeup on to make them look normal (as they do usually, but under bright lights, before anyone jumps on me) but I think the OP is talking about makeup as in properly coloured, visible lipstick to make an effect. So I see her point but think she may have been expecting a bandwagon with her "sickened" comment.

[KittyFane1]

I imagine that they've got a lot more makeup on than just lipstick OP. I'd imagine full foundation, blusher, mascara, lipstick at least.
Then the'll have had their eyebrows plucked, nails manicured and hair styled, curled or straightened.
Watches to see if OP faints

[Startail]

So What

we all wore, make up for our school plays, DDs did to

l'd assume all child models under bright lights were lightly made up.

Every DD blags a bit if lipstick and a smuge of eyeshadow occationaly from the age of ~5

Younger DDs had her own from 8 or 9,

For the record I hardly ever wear make up and DD1 gets teased because she refuses to wear it to school.

I don't get why make up on little girls is evil, it's playing at being grown up and using your self as another piece of drawing paper.It's fun.

[TaperJeanGirl]

What everyone else has said, at most shoots kids will have makeup on, (concealer, powder, bush and sometimes lip colour, like tinted balm), younger than 8 too, take a look at the kids on M&S/any company that uses child models, most if not all will have put some kind of makeup on the children, sickened? really?