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"Shag, Marry or Behead" - 3 mobile

(117 Posts)
Jeanhatchet Thu 14-Feb-19 06:57:37

The 3 mobile network are laughing at domestic homicide in this tweet. In many of the women killed as a result of intimate partner violence blunt force trauma to or being stabbed in the head is a feature.

The most worrying thing is .... how did this marketing meeting go? What views were expressed about killing women? How that was funny and would sell more contracts and phones? Imagine those men who sanctioned this and how common their views are that it never registered as a marketing disaster?

FingonTheValiant Thu 14-Feb-19 07:07:01

FFS what a disgrace. Sadly I'm no longer with 3 so I won't have the pleasure of cancelling and telling them why.

Absolutely appalling work by their marketing team.

Jeanhatchet Thu 14-Feb-19 07:50:50

Adding s screenshot for those without Twitter. The video has a Henry VIII character flicking through a dating app and deciding whether to have sex with, marry or kill a woman.

Freespeecher Thu 14-Feb-19 07:50:59

Isis do phones now?

RockyFlintstone Thu 14-Feb-19 07:55:40

It's a reference to Henry VIII, that's what he was largely known for confused

In schools, children are taught about the Tudors in a fairly light hearted way and chant mantras like 'divorced, beheaded, died, divorced, beheaded, survived' to remember the wives, and read Horrible Histories books which casually discuss women getting their heads chopped off by their husband. It's history. Is it promoting domestic violence?

It's probably not the best choice, but I assume it was chosen for its irony.

littlbrowndog Thu 14-Feb-19 07:56:04

Erm this just came up on my timeline
And I have some safeguards on mine for offensive stuff

No5 impressed

Bowlofbabelfish Thu 14-Feb-19 07:58:47

I’m very surprised that got out the gate. Not that I expect anyone to care about normalising violence against women (sigh...) , but in a world with ISIS, it would take one killing while this advert was running to create a backlash.

Very poorly thought out, crass, normalises violence. Potentially alienates women, parents (going to explain beheading to the kids when they ask.) just fails at every level. Poor advertising.

littlbrowndog Thu 14-Feb-19 08:02:02

I actually get warnings on my twitter feed that a tweet may have offensive content. Do I want to see it
Wasn’t asked on this advert

RockyFlintstone Thu 14-Feb-19 08:09:27

Children know that Henry VIII had the head chopped off some of his wives, you wouldn't need to explain. They learn about it in school.

Horrible Histories have done plenty of lighthearted sketches and songs about Henry VIII and his antics, directly aimed at kids.

Lolkittens5 Thu 14-Feb-19 08:10:46

It’s obviously a joke and nothing more.

Jeanhatchet Thu 14-Feb-19 08:13:41


The murder of women has become so commonplace in our society that they don't make national news. This kind of trivialising does nothing to help that. 2 women a week being murdered is not a joke and shouldn't be treated as one. Speak to their families who are left behind picking up the pieces of shattered lives.

Lolkittens5 Thu 14-Feb-19 08:16:35

Right, so because bad things happen to good people society should become devoid of all humour on any topics that negatively affect women?

MephistophelesApprentice Thu 14-Feb-19 08:22:47

That's appallingly ill thought out.

It should be 'bed, wed, behead.'

Jeanhatchet Thu 14-Feb-19 08:23:44


Of course this type of post will bring out men like you.

Jeanhatchet Thu 14-Feb-19 08:25:49


I'm often asked "but why does his happen ... how do men grow up thinking they can hurt women and get away with it"

This advert and others like it are the answer. When we ignore the way society normalises male violence against women and laugh at it .... we make sure someone turns their back when a woman is beaten. That's the reality.

littlbrowndog Thu 14-Feb-19 08:28:26

I thought it was horrid. I don’t click on the video as it’s marketing and very dark. So all I saw was the words shag marry or behead.

Fucking horrible
Didn’t make me laugh at all

littlbrowndog Thu 14-Feb-19 08:31:25

And being pushed on my feed when I have sensitivity rules on my feed and I often get asked when a tweet is hidden that a tweet may contain stuff I don’t want to see and do I want to see it

Lolkittens5 Thu 14-Feb-19 08:34:29

Telling jokes or laughing at a joke (in the media or not) does not make a person or society unable to recognise and condemn abusive behaviour.

I think it’s a very lazy argument to explain why domestic violence happens and just perpuates the stereotype of feminists lacking a sense of humour.

Bowlofbabelfish Thu 14-Feb-19 08:36:49

Imagine if there had been an ISIS killing while this ad ran. I’m very surprised this got out of the gate for that alone

Oxytocindeficient Thu 14-Feb-19 08:40:30

Jean Hatchet is giving them grief, good for her. I find this so wrong I can’t believe anyone thinks it’s ok.

placemats Thu 14-Feb-19 08:46:36

Horrific on all counts and I agree with Jean:

When we ignore the way society normalises male violence against women and laugh at it .... we make sure someone turns their back when a woman is beaten. That's the reality.

Having the view that male violence against women, the murders of women and/or their children is not a joke is not to equate with 'snowflakes'. It's a serious issue that doesn't require 'humour'.

Jeanhatchet Thu 14-Feb-19 08:47:24


This is the story of Alice Ruggles - her ex partner stalked her relentlessly and eventually slashed her throat from ear to ear.

Crucial to this - and something you may find "funny" - is the fact that as he lay in wait for her he was flicking through Tinder trying to set up his next "date".

Maybe this is how life and "art" of "comedy" intersect and why this type of advert offends me.

Whatisthisfuckery Thu 14-Feb-19 08:48:21

Sadly I can see a certain type of man flicking through Tinder with their mates and doing this for a laugh, which I assume to be the aim. Adverts are supposed to be memorable in some way are they not?

Shag marry behead was more of a chronology for Henry VIII anyway, so it doesn’t even work in that context.

Just shows what kind of people they have in their boardrooms I’m afraid. Violent misogynistic creeps.

Lolkittens5 Thu 14-Feb-19 08:50:07

Sorry OP but there’s nothing funny in what you just posted.

Why would you assume I’d find a description of a crime funny?

Jeanhatchet Thu 14-Feb-19 08:58:07


Of course there is nothing funny about men murdering women. They do it for real twice a week usually. That's sort of the whole point of the post. You clearly can't see how it links up so I can't see the point in trying to make you see.

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