If there was a high street store that was exclusively maternity wear - no baby clothing or items - a regular store just like the ones you're familiar with such as Topshop, Evans, etc. would you, being pregnant, be interested in shopping there?
I've often wondered if this is a gap in the markeet having been pregnant twice and both times struggling to find decent maternity wear that's cheap to mid-price yet good quality.
Yes there's online Blooming Marvellous, etc or Isabella Oliver but they're sooo dear and yes there's tiny concessions in H&M, Topshop and Dorothy Perkins (if they have the stock in, they always seemed to have only a few items in). Even Mothercare is over-priced and not partucularly trendy.
But women are constantly pregnant, the recession might spark a baby boom (nights in rather than out ) and it's a store guarantedd to always have plenty of stock in, in all sizes, with cheap and mid-range pricing but good quality, extra large fitting rooms for bumps to get about in easily! and perhaps a decent buggy park area and even secure fenced-off area to plonk your other kiddies for 10 mins whilst you browse.
If it's a contstant market being pregnant, do you think it's a viable business idea?
Or do we all just wear our usual clothes til the bumps too big and then live in elasticated jog pants for the next 2 years?!
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HIGH STREET MATERNITY-WEAR STORE - JUST CLOTHES-WOULD YOU SHOP THERE?
29 replies
milkmonster · 05/11/2009 00:01
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