To be really irritated by this kind of packaging & marketing?!

[IDoDaChaCha]

Just saw auctions for these Itsu chocolate rice cakes on eBay and found the packaging infuriating. Body shaming seems to be everywhere and the FSA don't seem to give a hoot that this on food packaging could be very damaging to people.

I've tried a couple of Itsu products before; an underwhelming 'healthy' crisp type snack and an absolutely vile seaweed snack. Based on that alone I wouldn't purchase their rice cakes. But now I've seen this packaging I'm so annoyed with them.

P.s. I love Kallo chocolate rice cakes and they manage to sell them without shaming anyone who isn't a stick insect in a bikini....

[araiwa]

how is it body shaming?

[DownTownAbbey]

YANBU. Butt cheeks, irrespective of size, would put me off my lunch

[ooodile]

but surely by calling the healthy looking ladies on the packet "stick insects" you're guilty of body shaming yourself?

A nicely illustrated design on the packet would probably sell them to me more than the bikini women would, but there's no reason to be nasty about the models because they were chosen for a job.

[MrsOverTheRoad]

It's shit but falling for faddy, processed crap like that...which purports to be healthy is silly. Don't buy that shit.

[ProudBadMum]

Chocolate and rice cake just shouldn't be togther nevermind the packaging. Who aren't they trying to fool?!

[MrsOverTheRoad]

I also don't think it's on to refer to the models as stick insects. They're not overly thin.

They're meant to sell you the idea that you too can be healthy...and you can...but not via eating that rubbish.

[ProudBadMum]

Also skinny shaming is as bad as fat shaming. Image someone saying fat whale, its same as stick insect

[BigGreenOlives]

What's wrong with being slim? Those women are not malnourished & are having fun.

[CatWranglersAnonymous]

I do think it's a bit of a random image to put on a packet. It's a bit 'page 3' surely?

Also, is it just me, or does everyone else think Itsu are trying to imply that you can have a nice figure if you eat their chocolate-covered rice cakes? Rather misleading....

[MagicMojito]

You are right, body shaming is indeed everywhere
Pot, kettle and black comes to mind!

[CaoNiMartacus]

So you accuse a company of body shaming by... body shaming? Right.

[AndTakeYourHorseWithYou]

It's not "body shaming". Stop bandying buzzwords like a millenial oik.

[DerelictWreck]

That is NOT bodyshaming - it's not the same as the beach body adverts which tell women they have to look a certain way to be 'ready' for the beach.

This is just a picture of women on some food!

[Nikephorus]

The product looks revolting - the women would be the only reason for buying it.

[IDoDaChaCha]

DownTown totally agree. Can't understand why food is being marketed that way. I mean, I obviously understand the idea behind the advertising decision. But I think it's a poor one

[handslikecowstits]

I don't think it's body shaming but it is the usual "woman as object" bollocks IMO.

[IHopeYouStepOnALegoPiece]

Fucks sake.

Calling someone a "stick insect" is just as bad as shaming someone who's overweight.

You've accused them of body shaming and yet done it yourself. You sound like a right arse.

[muddlefuck]

stick insects? fuck off

[Saiman]

So its ok for you to body shame? Bevause if anyone here has done this, its you.

Its not body shaming. I am not fan. But its not body shaming.

People need to stop shouting that anything and everything is fat shaming. Its gettinf ridiculous

[IDoDaChaCha]

Oodile, stick insects was a tongue in cheek comment, I doubt the models would be offended. I was a model myself and a thick skin is part of the job. I remember an episode of Embarrassing Bodies where a group of teens were asked to analyse a 'healthy' sized woman in a bikini (they wanted to change a lot and she didn't need changing at all), interestingly the woman was nowhere near as tall or slim as these models. Using actual models to advertise food items is a way of misleading people as fashion models proportions don't represent average people's (generally a lot taller and slimmer).

[IDoDaChaCha]

Proud, I would have said the same but the Kallo choc rice cakes are yum :)

[NerrSnerr]

What if someone made a tongue in cheek comment about someone being a whale. What do you think OP, would that be acceptable?

[Fauchelevent]

Sorry OP but putting slim people on packaging is not body shaming. It might make you feel bad that your body doesn't look like that, but it's not body shaming just to use thin models, otherwise 90% of advertising would be body shaming. If it said "hey chubby, this is how your body needs to look" then yes. The far bigger problem is using women's bodies to sell a product.

And as a "stick insect" who is regularly told men "prefer something to hold onto" it might not be as pervasive the other way, and may be more societally acceptable to be thin but if you're complaining about body shaming it's not then ok to shame thinner people.

Honestly the whole thing just sounds a bit bitter and like you feel a bit low about your own body.

[NicolasFlamel]

Whinging about body shaming while body shaming people...

[IDoDaChaCha]

Nerr, I don't think I'd mind. I'm not as PC as that, clearly lol. I also appreciate quite risque comedy, shoot me dead.