Another crass and sexist ad

[Lunaballoon]

Anyone else seen this new Pot Noodles ad? I'm really sick of this kind of crass, sexist crap. I'm thinking of putting in a complaint to the ASA. Anybody with me?

[TheDoctrineOfSnatch]

What's the problem about raising money for a disease that affects one in 16 people? I've never understood.

[Onanothermission]

I saw this last night for the first time.

I don't care which water-shed it may be shown after - its crass, its demeaning and it has no relevance to the product being marketed.

I've complained to the ASA.

I've also looked at the other brands marketed by Unilever www.unilever.co.uk/brands-in-action/view-brands.aspx

But get this - the same company that owns the PotNoodle brand feels the need to do this..............

Doves mission is to encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem, and thereby enabling them to realise their full potential. In 2005, we developed the Dove Self-Esteem Programme (DSEP) to make real changes to the ways women and girls perceive and embrace beauty.

DSEP was established as an agent of change to inspire and educate girls and women about a positive relationship with beauty - committed to helping girls to strengthen self-esteem and build a healthy body image.........In 2012, Dove was awarded the All-Party Parliamentary Group on Body Images Body Confidence Award for the Growing Up Campaign

May be, if PotNoodles were marketed differently, perhaps we wouldn't need a DSEP programme in the first place .......... or, if their significant contingent of female Non-Exec Directors had any influence at all, perhaps they would get the Chief Marketing Officer in front of them to explain himself......................

How gullible a consumer am I? Well, I have no expectation that the ASA will do anything about this ad, and Unilever will continue to serially market PotNoodle in a demeaning manner because lets face it, the more people talk about it and write about it, the more air-time and column-inches they receive. But right now, I'm off to re-write my shopping list..................

[TheSameBoat]

Where does it say you can only care about either men or women? I complained to the ASA about the Oven Pride and the Boots Ads. Does that mean I now have the right to complain about the objectifacation of women, which quite frankly is a lot more common and in-your-face than a few Diet Coke ads.

I think the ratio is something like 1:9 IIRC according to a Euro report down a few years ago.

[NotAgainTrevor]

The message I seem to be getting is that until women make sure that 100% of men are 100% happy, 100% of the time, we have no right to complain about anything ever. Cos that's equality dontcha know .