Hi,
I'm think I can take a joke and are not usually offended, but I have seen a poster in a window of a local car showroom that has left me uncomfortable. I would like to write an e-mail to the company to take it down, but I'm not really sure what to write! I don't want a man to read it, roll their eyes and take it down just because someone complained, I'd like them to really think about it, if that makes sense? Can anyone that is more seasoned in feminist arguments help me with this please?
The showroom sells second hand Aston Martins. It is just down the road from my home and I walk past it almost daily. The poster is a a beautifully taken photograph of a woman in a modern high gloss obviously very expensive kitchen. Her back is to the camera. she wears a white shirt and sheer tights, the shirt is pulled up so you can see her bottom. She wears high heels and has loose long hair. One knee is on the kitchen counter as if she is climbing up onto the counter. The caption then goes on to say 'Just because you're not the first, doesn't mean you don't want to'. It all attempts to look very classy.
It just leaves me uneasy. The implication is clear. But how do I formulate a good argument against it from a feminist perspective?
-it is blatantly sexist, it clearly uses sex to sell a second hand car
-do they think women cannot buy/drive/afford aston martins? as it is clearly aimed at men.
-the stereotype of the women in the kitchen ready to please just does my head in.
-I think it is a bit suggestive considering it is on the way to a local park/near the co-op and families walk past it every day, I'm don't my sons to grow up with these myths about women (they're only little though, toddlers)
-why is it an issue how many men a woman has slept with. Why do a man have to be the first, or think he is the first, to want to have sex with a woman, because that seems to be the implication.
I had a look on the AM website, the same ad is not there.
Sorry for this mammoth post, if you made it this far!
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Feminism: Sex and gender discussions
How to respond to an poster advert in a local shop
92 replies
GandalfsHat · 24/04/2013 07:18
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