mindthegap and credge I don't know what you are reallly disagreeing over.
L'Oreal owns all of these
L'Oreal: 2005 revenues of $19.78 billion U.S. dollars. Only owns cosmetics, haircare and fragrance brands (29 in total).
Brands: Kérastase, L'Oréal Professionnel, L'Oréal Technique, Matrix, Mizani, Redken, L'Oréal Paris, Garnier, Maybelline New York, SoftSheen-Carson, Biotherm, The Body Shop, Cacharel, Diesel Perfumes, Giorgio Armani Parfums and Cosmetics, Guy Laroche, Helena Rubinstein, Kiehl's, Lancôme, Paloma Picasso, Ralph Lauren, Shu Uemura, Victor et Rolf parfum, Dermablend, La Roche-Posay, SkinCeuticals, Vichy Laboratoires, Innéov, Ombrelle.
The other main company is Estee Lauder, then Proctor and Gamble.
so when you say L'Oreal does research yes they do- but for example, Lancome has a new anti- ageing range out and they have invested £££ into developing it.
If you are saying that they only put money into a pot of cream that sells in Tesco etc for £15 and not one in a dept store for £50, then that's rubbish- sorry.
What I have read is the opposite- what you find in the higher price bracket will in time filter down to supermarket stock.