I like the fact that someone has started the campaign just because I was so gobsmacked when I went to buy clothes for DD1 that I really could only get pink, blue or white/cream.
However, the pink fluffy thing is a symptom of an ongoing self-perpetuating loop between the marketeers and the consumers (parents and children). I had a moan at the ELC that blooming maracas, ffs, came in either pink or blue. Now who on earth needed to gender a musical instrument? When I asked, I was told that parents want that. Why do they want it? Because their little boys/girls want it. Why do their want it? Because they see it all around them, because other parents buy it for their kids, because demand has been created by aggressive marketing, but that in turn has been formed by consumer demand etc etc blah blah you see where all this is going...
But the marketing thing is much less to do with role models, and all to do with money. My DD doesn't get mistaken for a boy when she's at the top of a climbing frame designed for kids twice her age (and 3 times her size) by marketing gurus, she gets mistaken for a boy by other parents. She gets mistaken for a boy when wearing her red waterproofs and jumping in puddles because she's not wearing something pink and flowery. She's had toys taken off her at playgroup and told 'it's not a nice toy for a little girl, is it'. That's what bothers me, people, far more than the pink fluffy crap I can choose not be buy.
So I'm torn. I'll support the campaign because it's all there is, but I'm with Canute too on the 'if you've brought them up to have minds of their own they'll see through all the gender bollocks anyway' thing.
The answer to crap choice in shops, btw, is to go to nearly new sales - much better range of colours there .